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- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
seatmate. Problem solved.) The campaign garnered Frito-Lay a 2009 Grand Ogilvy Award from the Advertising Research Foundation. EEG vs. fMRI Karmarkar notes that EEG and fMRI have different strengths View Details
- 07 Jun 2019
- Book
Are You a Digital Manager?
Complex trends in globalization, demographic shifts, and new technologies are raising urgent challenges for managers on an everyday level. Because of the number of companies undergoing digital transformation, managers need to navigate an...
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by Martha Lagace
- 12 Feb 2001
- Research & Ideas
Creating Value Across Borders
With many of today's entrepreneurs starting ventures simultaneously in several countries, it is critical for the global businessperson to understand the financial and business environments in different countries View Details
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by Staff
- 14 Jun 2004
- Research & Ideas
The Big Money for Big Projects
statistical analysis, there are relatively few projects (approximately 300 per year, but only 40 to 50 large ones costing more than $500 million). These projects tend to have long lives and many idiosyncratic features. As a result,...
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