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Show Results For
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All HBS Web
(1,452)
- People (3)
- News (233)
- Research (982)
- Events (5)
- Multimedia (4)
- Faculty Publications (432)
- 10 Jun 2021
- Blog Post
Managing Sustainable Advantage with Key ESG Cofounders, Anne-Marie Schoonbeek and Heleen van Poecke
management. “We have decided to start building a product for which there is an urgent need amongst our target customer base as well as a willingness to pay,” said van Poecke. “Needless to say, our medium-term product vision is larger as...
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- 01 Apr 1997
- News
An Orchestral Startup
tour director and led the group on a highly successful 1992 European concert tour. Returning to Cambridge, Lim and his classmate, first violinist Scott Y. Yoo (Harvard '93), conceived the idea of starting an orchestra, with 18- to 25-year-olds as their View Details
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Linda Goodspeed
- 28 Jul 2014
- Blog Post
Mid-summer Update
marketing plan that I’m working on at Beckman Coulter Genomics. On the first day of presentations, I was at the edge of my seat not because of the content, as engaging as it was, but because I couldn’t wait to start reviewing survey...
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Manufacturing
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global...
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- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
their wares on e-commerce platforms, marketing through social media channels, and finding new ways to reach customers. In this environment, Americans should remember to shop small and support their local businesses, many of which are...
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- 29 May 2013
- Blog Post
It’s going to be a beautiful summer…
to the technology side of things. Specifically, I am interning in the Direct (dot com) Marketing group and working on developing an A/B testing and targeting strategy for the company. In simple terms, A/B...
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Consumer Products / Retail
- 25 Jun 2018
- Blog Post
The Internship Search: “Is this just a personal interest, or is there a real professional opportunity here?”
talking to friends, family, and HBS colleagues to expand his web of relationships within his target market. “I was really just getting a sense of the landscape,” he says. “Most of these companies are small; I didn’t expect them to hire...
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Consumer Products / Retail
- 01 Dec 2018
- News
Case Study: Your Data, Your Health
otherwise take a decade to diagnose. But NextGen Jane is building more diseases into the pipelines. “There are so many understudied areas in women’s health we could explore,” Tariyal says. Illustration by Marcos Chin The Question: “The first test I bring to View Details
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Jen McFarland Flint
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/416026-PDF-ENG Harvard Business School Case 517-040 Marketing Transformation at Mastercard Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm’s View Details
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Sean Silverthorne
- 01 Dec 2010
- News
Making a Difference
the image of women as victims in conflict zones and reshaping development programs targeted at poor countries. As a deputy director at the Council on Foreign Relations in New York, she is uniquely positioned to see her ideas through....
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- Web
Business at the Base of the Pyramid - Course Catalog
examines the opportunities and the challenges of the base of the pyramid markets and seeks to identify the key factors behind commercial success and failure. How is technology and the digital age changing this space? And when businesses...
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- Fast Answer
FIELD Global Immersion Resources: India
Where can I find country, industry and market information and news about India? Industry and market research View Details
- 18 Apr 2007
- HBS Case
How Magazine Luiza Courts the Poor
"Magazine Luiza: Building a Retail Model of 'Courting the Poor.'" "Magazine Luiza has made a business of targeting the bottom of the pyramid and is beloved as a company by employees and customers alike," Frei says....
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- 12 Oct 2011
- First Look
First Look: October 12
enterprising companies, the current threats to market capitalism present vital opportunities. Drawing on discussions with business leaders around the world, the authors argue that companies must stop seeing themselves as bystanders and...
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Sean Silverthorne
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially...
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- 01 Jun 2005
- News
New Magazine Makes Its Mark
Phillips and Nelson: Book reviews are their business. Courtesy Allison Nelson and Jon Phillips Three years after launching Bookmarks magazine, a bimonthly guide to new books, Allison Nelson and Jon Phillips (both MBA ’95) are still refining their View Details
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
In an effort to defend their core market from attack, newspaper companies were missing the new emerging market altogether.— Clark Gilbert Gilbert: The newspaper business worked for several reasons. First,...
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- 13 Jun 2017
- Blog Post
7 Reasons Why the New MS/MBA: Engineering Sciences Program at Harvard is Next Level
[https://media.giphy.com/media/l3StIl34yEZLa/giphy.gif] You’re right, it’s not the Bay! But there are game-changers here who are literally changing the world: Entrepreneurs VCs Academics Receptive stakeholders and a unique target View Details
- 28 Apr 2021
- Blog Post
Alumni Spotlight: Cissy Chen (MBA 2019)
values taught in this class within the firm. In these HBS courses and in the work you have pursued, you have gained perspective on ESG frameworks and their application to the markets in Asia. Can you provide an example of how you’ve...
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- 06 May 2015
- What Do You Think?
Are You Ready for Personalized Predictive Analytics?
repair a CAT scan machine that had not yet failed. As he was confronted by puzzled hospital administrators, the machine indeed stopped functioning. More recently, many of us have heard the story about the Target customer who was sent...
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by James Heskett