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Show Results For
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All HBS Web
(1,452)
- People (3)
- News (233)
- Research (982)
- Events (5)
- Multimedia (4)
- Faculty Publications (432)
- 28 May 2019
- News
Case Study: Building the Base
ground. After establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says. Media companies could license the product to enable more robust user-generated discussion...
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- 01 Jun 2006
- News
Job One: Alumni Engagement
examining expectations for programs and ser-vices, evaluating what HBS already offers, and helping to improve marketing and communications. From the School’s perspective, the importance and influence of a vibrant, engaged alumni body has...
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Peter Cooper
- Web
Field Course: Foundry AI Lab - Course Catalog
coaches underserved entrepreneurs, including underrepresented minorities, women, and founders in emerging markets or U.S. cities that aren’t startup hubs. Foundry will feature: 1) modular content – video rich and practical – providing...
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- 06 Feb 2006
- What Do You Think?
Should CEOs of Public Companies Offer Earnings Guidance?
amounts of internal energy go to 'making the quarter return' rather than serving the customer and building the future. Why did quarter returns develop in the first place?" Bill Hubbell added, "The market has many mechanisms to...
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- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially...
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- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
In an effort to defend their core market from attack, newspaper companies were missing the new emerging market altogether.— Clark Gilbert Gilbert: The newspaper business worked for several reasons. First,...
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- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
forces, but patterns over time and how markets move and customers buy. They may not know your specific market details or the intimate buying patterns of your target customer,...
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by Julia Austin
- Profile
Roy Ben-Dor
at Cdigix, "a comprehensive, media service targeted at the college market and delivered over the local area network. In many ways, it was an extension of my father's business – a glimpse of the promised...
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- Profile
Ed Rogers
conception to execution, I was surprised by the extent to which we could apply concepts we touched on in various RC classes. For instance, in our Marketing and Strategy courses, we talked a lot about how you need to position your...
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- 16 Sep 2013
- Research & Ideas
Earnings Calls That Get Lost in Translation
would have wanted our target is still have 275 million euro synergies and to do these synergies we have people leave the firm we change the premises we discontinue using some software and so on." Although actually sharing good news...
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by Dina Gerdeman
- 01 Mar 2016
- News
Case Study: Paper Chase
cracking the market via targeted enterprise sales. For example, BMW sending thank-you notes to its loyal customers or United sending holiday or birthday cards to top-tier frequent fliers. This would provide...
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- 11 Jan 2019
- Blog Post
The ABCs of Recruiting at HBS
over the world participating in short-term consulting projects that add value to our global company partners and help students build skills in teamwork, international business, leadership, and market analysis. G – GO: Africa. Beginning...
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- 06 Apr 2023
- Blog Post
Circularity in Denmark
climate action. They are working not just in international forums affecting policies and regulations, but are also trying to make their climate goals and impacts accessible to the public by highlighting their targeted UN sustainable...
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- 01 Jun 2003
- News
Up Against The Firewall
managed. At some point, however, the market will favor a product that offers better security.” That’s a message being taken to heart at Microsoft, which, by virtue of its high profile and market dominance,...
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- 25 Feb 2020
- News
Action Plan: Just Breathe
In the late aughts, Joe Burton (PMD 75, 2000) looked like a success story. In 2006, after a successful career in consulting and the C-suite of numerous public companies, he was named COO of McCann Worldgroup, overseeing $1.5 billion in View Details
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April White
- 19 Feb 2008
- News
The Scoop Behind the Silver Screen
elements are added.” Both businesses require vision and a healthy appetite for risk. Another similarity is permits, budgets, and a cast of people who come together to work on a common project for two or three years. Attracting a cornerstone client like View Details
- 14 Dec 2018
- Blog Post
The ABCs of Recruiting at HBS
First-year students participate in a Global Immersion at the end of the second semester. They travel all over the world participating in short-term consulting projects that add value to our global company partners and help students build skills in teamwork,...
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All Industries
- 01 Mar 2019
- News
The One That Got Away
online food delivery business based in Denmark. This was our conclusion: “Just Eat seems to only work in Denmark, where business is profitable. Its other half-dozen markets are burning cash. It already has 10 percent of the Denmark...
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- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
and I started to learn what it takes to manage an unwieldy production process and to please the fickle consumer. Business school made sense to me because I liked to hatch ideas and make them happen. After HBS I went to work in consumer packaged goods View Details
- 04 Sep 2019
- News
Ask the Expert: Bounce Back
Illustration by Michael Sloan/The i Spot Illustration by Michael Sloan/The i Spot The rate at which people have been signing on to social media in the last decade had many marketers wondering if it might replace email altogether as a way...
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Jen McFarland Flint