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All HBS Web
(1,461)
- People (3)
- News (233)
- Research (985)
- Events (5)
- Multimedia (4)
- Faculty Publications (432)
- 28 May 2008
- First Look
First Look: May 28, 2008
institutional entrepreneurship. Finally, the paper highlights future directions for research on this topic. Researchers are encouraged to use this paper to build sophisticated, targeted research designs that will add value to the growing...
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Martha Lagace
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
and I started to learn what it takes to manage an unwieldy production process and to please the fickle consumer. Business school made sense to me because I liked to hatch ideas and make them happen. After HBS I went to work in consumer packaged goods View Details
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
In one recent case, Procter & Gamble purchased a company producing a low-cost, mass-produced disposable electric rotary toothbrush to be marketed under its famous Crest brand umbrella. As it turns out, its founders developed the...
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by James Heskett
- 13 Jun 2017
- Blog Post
7 Reasons Why the New MS/MBA: Engineering Sciences Program at Harvard is Next Level
[https://media.giphy.com/media/l3StIl34yEZLa/giphy.gif] You’re right, it’s not the Bay! But there are game-changers here who are literally changing the world: Entrepreneurs VCs Academics Receptive stakeholders and a unique target View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
Kyriacopoulos (MBA 2010) Neither proposed target market seems to be the source of a viable business model. I doubt students can or will pay for info they can get from the internet or they already know. And...
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- 01 Apr 1998
- News
Going For The Summit
iVillage soon created sites such as About Work (www.aboutwork.com), Better Health (www.betterhealth.com), and Armchair Millionaire (www.armchairmillionaire.com), a financial planning site. Although Carpenter and her cofounders originally View Details
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Caroline Chauncey
- 22 Sep 2014
- Op-Ed
Online Banks Fill Funding Needs for Small Business
tested if incumbent players decide to target the market gaps and new approaches themselves. Traditional large banks and credit card companies have access to three types of assets that could make them...
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- 08 May 2018
- First Look
First Look at New Research and Ideas, May 8, 2018
Harvard Business School Case 818-013 Magpie: Developing and Using Buyer Personas The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial...
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Sean Silverthorne
- 01 Feb 1997
- News
OPM Reunion Snapshots
Erik Sorensen (22nd OPM) Currently the managing director of Club Sultan in Marbella, Spain, an exclusive European holiday ownership club, Erik Sorensen specializes in marketing luxurious vacation opportunities. "My business is about...
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- Web
Podcasts Engage New Audiences with HBS - HBS Fund Investors Society 2020 Report
social media marketing campaign targeting teens. Then Toffel, who is the Senator John Heinz Professor of Environmental Management, poses a tough question: “What should JUUL do now, given the pressure that...
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- 23 Jun 2021
- Blog Post
How I Sourced My Internship Outside of the US: Abena Nyantekyi-Owusu
Nyantekyi-Owusu also worked closely with her career coach, Phillip Andrews, to create a target list of 10 companies utilizing LinkedIn research and CB Insights. From there she found contacts and introduced herself. While some of the...
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- 02 Dec 2019
- What Do You Think?
How Does a Company like Boeing Respond to Intense Competitive Pressure?
possibly was another example unfolded. As reader Anna Johnson put it, “When the pressure to meet quarterly performance expectations against best-guess sales targets and a flesh pounding schedule take precedence, it’s not surprising that...
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- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
stake in Infoseek, the Internet search firm. Disney, once merely an entertainment provider, has thus become a multimedia giant able to shape and deliver news, information, and other content through a variety of channels. "Companies are attempting to expand their...
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- 08 Jul 2021
- Blog Post
Managing Sustainable Advantage with Key ESG Co-Founders, Anne-Marie Schoonbeek and Heleen van Poecke
management. “We have decided to start building a product for which there is an urgent need amongst our target customer base as well as a willingness to pay,” said van Poecke. “Needless to say, our medium-term product vision is larger as...
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- 01 Jun 2009
- News
Too Big To Fail
Capitol Hill. The Case for More Regulation Looking at the historical record, Moss makes a strong case that targeted government regulation of financial markets has worked in the past to lower risk and instill...
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- Web
Managing Customers for Growth - Course Catalog
metrics and firm decisions, with personalization and individual targeting coming to the forefront. To succeed in that space, it is vital that firms strategically align their customer management goals with the digital infrastructure —...
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- 22 Feb 2018
- Blog Post
Five Steps to Jump Start Your MBA Recruiting at HBS
you target potential hires with interest in your industry. 2. Familiarize Yourself With the Recruiting Guide – Once you have determined your ideal candidate, review the HBS Recruiting Guide to learn how to best engage students. The...
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All Industries
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
own high-speed trains. I could list a dozen market categories where you'll find four, five, or six well-funded, well-organized, and savvy companies all pursuing this nearly identical strategy." While many of those firms are...
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by Peter Jacobs
- 03 Apr 2007
- First Look
First Look: April 3, 2007
Business School Case 806-044 Fred Khosravi is a serial medical device entrepreneur. In his latest venture, he must decide whether to sell now or continue to develop his current product and whether to market it, sell the company, or IPO....
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Martha Lagace
- 9 AM – 10 AM EDT, 14 Aug 2019
- HBS Online
HBS Online Leading with Finance
Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: August 14, 2019 - September 25, 2019
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