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Show Results For
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All HBS Web
(676)
- News (111)
- Research (472)
- Events (2)
- Multimedia (5)
- Faculty Publications (222)
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- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
the worlds of technology and e-commerce gathered for the daylong "CEO Millennium Forum," an event jointly sponsored by HBS, Microsoft, Forrester Research, and the Wall Street Journal. The forum was also the subject of an hourlong...
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- 01 Oct 2000
- News
Timothy G. Brier: The Price is Right
represented a substantial barrier to entry to any competitors, our long-term success would depend on customer service, scalability, and building the brand. While practically every other dot-com chose to advertise on the Internet, we saw...
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James E. Aisner
- 01 Dec 2008
- News
Teaching is in his DNA
John McArthur, as many of his friends say emphatically, is a teacher. “That’s his DNA,” says Boston advertising legend Jack Connors. “He wants to take his students, whoever they may be, and turn them into contributors to the community....
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- 01 Mar 2004
- News
The Weather Channel Forecast: Challenges Ahead
avoided asking cable operators for higher subscriber fees, currently about nine cents per household per month. Instead, it is looking to boost advertising revenue. Early this year, it began rolling out new computerized ad targeting View Details
- 01 Sep 2010
- News
You’ve Been YouTubed
are. You can’t hope to project an idealized version of the truth.” The old rules of marketing and advertising still apply, too: “The genius is not in the choice of medium: in the simple idea of using social media to fight social media,”...
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- 18 Apr 2022
- News
Home Grown
cofounded InMobi, a mobile-first advertising platform that achieved unicorn status in 2011—the first consumer technology company fully conceived and executed in India to do so. In this episode of Skydeck,...
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- 25 Feb 2020
- News
Case Study: The Credit Bureau
the building manager project on a tablet what your apartment would look like furnished by Mobley. The furniture ultimately becomes a line item added to your monthly bill. That kind of B2B2C play is easily scaled, Ramírez says, but it’s a much longer selling cycle and...
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- 05 Jul 2011
- News
Driving Innovation
entertainment, and travel to her initial responsibility for automotive vertical at Google, reported a May 30, 2011 profile in Advertising Age. During her tenure, the search engine company has acquired YouTube, Double Click, AdMob, and...
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- 01 Sep 2016
- News
The Taxi Wars of Jakarta
reach wealthy and technologically savvy consumers fed up with gridlock and delay. At the heart of each business: a vision to change how Jakartans navigate the city’s congestion and transform their relationship with this sprawling...
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- 01 Dec 2008
- News
A Force for Good
in particular, received steady, low-key infusions of technology and volunteer time — spearheaded by faculty members like Jim Cash, but backed steadfastly by the Dean’s Office. “But John didn’t want the newspaper story,” Menino emphasizes....
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- 01 Sep 2015
- News
The Business of Love
swipes and the ability to “rewind” to a profile they mistakenly passed by for $10 to $20 a month, depending on age. The app also began experimenting with advertising in April. Jess, Meet Ken and Hinge have not announced plans to monetize...
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April White
- 01 Oct 2000
- News
Linda B. Kanner: All in the Family
"counterphobic move." Punch cards and mainframes were the technological order of the day when she enrolled at HBS, and a successful career in marketing -- including top-level positions at J. Baker Inc. and Bank of New England -- had...
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Julia Hanna
- 01 Jun 2013
- News
Five Bright Ideas
organization is involved, we charge. Advertising also brings in revenue." ALISON enables potential employers to immediately test the skill of certificate-holding ALISON graduates through 20-question "flash tests" that assess their...
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- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
advertising savvy are but two of the myriad skills that are required of today's museum manager. Traditionally, museums have been run by academics who worked their way through the curatorial ranks, but more and more museum trustees are...
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- 01 Sep 2010
- News
Fair Trade
over the years. The importance of women as consumers, in particular, has led to a long-standing critique of the industry as an instrument for the oppression of women by men (and their corporations). Feminist writers have regularly blamed its View Details
- 01 Mar 2005
- News
Answering the Call
ended, and the delighted diners got up to leave, all in about one hour.” More than thirty years later, Professor David Upton makes Benihana the very first case he teaches in his Technology and Operations Management course (POM’s...
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- 01 Mar 2004
- News
Toy Story
Abercrombie (MBA 1993) was working for a leading educational software publisher outside of Los Angeles. New research on early brain development inspired her and the company’s chief technology officer’s interest in developing learning...
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- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
provide electricity that is affordable, and reliable, and sustainable, using a technology called solar-powered mini-grids. What that means is, we provide electricity to people who don't have it in rural villages across West Africa....
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- 01 Apr 2002
- News
Charting the Luminary Leadership in Professional Service Firms
diverse professions in which they operate. Whether you examine law firms, advertising agencies, investment banks, or management consulting firms, the business model and the challenges they must successfully meet to prosper over the long...
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