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Show Results For
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All HBS Web
(158)
- News (53)
- Research (92)
- Multimedia (6)
- Faculty Publications (54)
- 01 Apr 2021
- Blog Post
An Aerospace Engineer Provides a Lift for Underrepresented Innovators and Entrepreneurs
her professor couldn’t come up with a design that worked with such low wind speeds. Shodiya was intrigued by the world of research despite those setbacks. But she decided to switch gears and gain experience in the air transportation industry, joining View Details
- Article
Why Every Organization Needs an Augmented Reality Strategy
By: Michael E. Porter and James E. Heppelmann
While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of...
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Keywords:
Technological Innovation;
Innovation Strategy;
Organizational Change and Adaptation;
Performance Effectiveness
Porter, Michael E., and James E. Heppelmann. "Why Every Organization Needs an Augmented Reality Strategy." Harvard Business Review 95, no. 6 (November–December 2017): 46–57.
- 24 Jan 2024
- Op-Ed
Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago
discovered on other MAX 9s, the Federal Aviation Administration (FAA) grounded the planes and opened an investigation into whether MAX is safe to fly, accompanied by a stern warning, saying, “This incident should have never happened, and it cannot happen again.” View Details
- November 2023 (Revised May 2024)
- Case
Norse Atlantic Airways
By: Willy Shih
Bjørn Tore Larsen, Norse Atlantic Airways's founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the...
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Keywords:
Business Model;
Air Transportation Industry;
Europe;
North America;
Norway;
United Kingdom;
United States
Shih, Willy. "Norse Atlantic Airways." Harvard Business School Case 624-034, November 2023. (Revised May 2024.)
- 18 Apr 2023
- Research & Ideas
The Best Person to Lead Your Company Doesn't Work There—Yet
‘cast a much wider net’ For public companies, the findings offer a fresh look at a potential pool of candidates. The authors cite Boeing CEO David Calhoun as just one prominent example. Calhoun, who became vice chairman of General...
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- 30 Apr 2024
- Book
When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners
at Wells Fargo (2016), bribery at Odebrecht (2016), sexual harassment at Uber (2017), misuse of personal data at Facebook (2018), airliner safety at Boeing (2019), fraudulent financial reporting at Wirecard (2020), opioid marketing at...
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by Dina Gerdeman
- 27 Jan 2023
- Op-Ed
Have We Lost Sight of Integrity?
of America did in the sexual abuse scandals that cost them billions in legal settlements. For a business example, look at Boeing and the crashes of two 737 MAX aircraft that killed 346 people—a topic covered in two Harvard Business School...
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Keywords:
by Bill George
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
Trump have been savagely reinterpreted on TikTok. Criticizing brands. Brands are the subject of video attack, as in the case of Victoria’s Secret. Brand responses. Brands respond on TikTok to criticism. Ryanair won widespread affection when it launched a series of...
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by John Deighton and Leora Kornfeld
- Web
Past Issues - Alumni
McNerney Jr. Chairman, President, & CEO, The Boeing Company The Rankings Game You have to know how it’s played to make sense of how leading publications evaluate business schools Local Hero Rescued and revived by president and limited...
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- 01 Dec 2016
- News
In My Humble Opinion: Chip Brewer (MBA 1991)
San Diego and about 15 minutes from the beach...a very pretty course.” R&D: “Callaway brought in some aerodynamicists from Boeing to consult with our team, which resulted in a little bit of a breakthrough on the XR 16 driver. It has a...
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Keywords:
Julia Hanna
- 26 May 2016
- News
W. James McNerney Jr., MBA 1975
General Electric 1997 Named President and CEO, GE Aircraft Engines 2000 Named Chairman and CEO, 3M 2005 Named Chairman, President, and CEO, Boeing 2015 Named CEO of the Year by Chief Executive magazine 2016 Retires from View Details
- 03 Jan 2023
- What Do You Think?
How Would the Leadership Style of Girl Scouts' Frances Hesselbein Fare Today?
both could be very direct as well. Hesselbein, according to one account, once lectured a class of retiring CEOs that included Alan Mulally, who was out of a job at Boeing prior to becoming CEO of Ford, to stop “whining” about what they...
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Keywords:
Re: James L. Heskett
- Web
Pathways to Business | HBS Online
experience to enrich their courses and programs. The experience consists of approximately six hours of content. Featured leaders include: Kel Jackson, Program Manager at Aurora Flight Services, a Boeing Company Tanya Menendez, Co-Founder...
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- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
version. Further along, Musk wants to land people on Mars. Long-term NASA partner Boeing continues work on its CST-100 Starliner commercial orbiter, and the rocket manufacturer is collaborating with NASA on human commercial flights to the...
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- 04 May 2021
- Blog Post
Asian American Pacific Islander Heritage Month at HBS
you.” Calvin Tjandra – Class of 2022 I landed at San Francisco International Airport on a Boeing 747 in 1999. We had travelled so far from Jakarta that the plane had refueled twice. I was five, an immigrant, a refugee, in kindergarten,...
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- 12 Oct 1999
- Research & Ideas
Spirit at Work: The Search for Deeper Meaning in the Workplace
A host of organizations — among them Lucent Technologies, the Boeing Company, and Southwest Airlines — have recently begun to ponder such intangibles in an effort to attract and maintain a motivated, performance-boosting workforce. Books...
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by Marguerite Rigoglioso
- 21 May 2019
- Blog Post
Asian Pacific American Heritage Month at HBS
in different modes of transportation since my first visit as a kid to the Boeing factory and have spent my time at HBS learning about advances in this field. Along these lines, I am exploring concepts for utilizing cutting-edge...
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William M. Allen
In 1945, when Allen was appointed CEO, Boeing faced cancellation of $1.5 billion in wartime contracts. Under Allen’s leadership, Boeing kept course and later prospered. In 1952, Boeing’s B-52 was chosen by...
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Keywords:
Automotive & Aerospace
Thornton A. Wilson
Wilson took over the struggling Boeing Company during the recession of the early 1970s. A radical cost cutter, Wilson slashed two thirds of the work force and made the company profitable again. During his 17-year tenure, Wilson pushed...
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Keywords:
Automotive & Aerospace
- 10 Dec 2015
- News
Leveraging Curiosity to Broaden the Impact
Jose Arche (MBA 2016) has had a lifelong curiosity about how things work. “There were always family stories being told about my taking everything apart,” recalls the former engineer at the Boeing Company. Arche’s experience at View Details