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- All HBS Web (111)
- Faculty Publications (17)
- Profile
Lisa Cousins
achieve. I entered HBS open to a variety of paths, and when I attended the introductory meeting for the Hospitality & Travel Industry Club, it became clear to me right away that the hotel industry was where I was meant to be - I was passionate about the View Details
- 23 Oct 2019
- News
After the Storm
inappropriate behavior and misconduct with Noble alumni, and the board appointed Jones as his replacement. Now a year into the role, Jones talks to Associate Editor Jen Flint about how she faced the challenge of taking over an organization in crisis—and found her View Details
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
fees, brand globalization, the rise of holding companies, client obsessions with shareholder value, the digital and Internet revolutions—and outlines the steps senior agency executives need to take to restore health to their organizations...
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- 26 Jan 2016
- First Look
January 26, 2016
travelers who sought a more authentic and local experience than a typical upscale hotel might provide. onefinestay's brand had been "hacked" together quickly during the company's early years. After...
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Sean Silverthorne
- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
not photoshopped to perfection but are flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics cannot match. He also discusses the...
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- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge is how Under Armour can maintain its brand’s View Details
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Dina Gerdeman
- 18 Dec 2012
- First Look
First Look: December 18
Quarterly (forthcoming) Abstract Socialization theory has focused on enculturating new employees such that they develop pride in their new organization and internalize its values. Drawing on authenticity research, we propose that the...
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Carmen Nobel
- 07 Sep 2021
- News
September 2021 Alumni Books
your own, authentic way. Whatever your field or family structure, you will learn to cope with transitions at home and at work, deal with guilt and worry, negotiate for advancement and flexibility, and much more. Written by Daisy Dowling,...
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Margie Kelley
- 29 Jan 2008
- First Look
First Look: January 29, 2008
result in deterioration of financial performance. Fixed- and sunk-cost conventional wisdom confers an unfair advantage on challengers and shackles incumbent firms that attempt to respond to an attack. Executives in established companies, bemoaning the expense of...
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Martha Lagace
- 01 Jun 2015
- News
Screen Grab
millennials who use a mobile device as their main screen, he adds. This level of engagement has been noted by marketers, as consumers—particularly millennials—become more and more adept at tuning out traditional advertising in favor of what they consider to be more...
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Julia Hanna;
HBO;
Netflix;
Hulu;
Vimeo;
YouTube;
Telecommunications;
Information;
Arts, Entertainment
- 17 Aug 2010
- First Look
First Look: August 17
display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm....
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Martha Lagace
- 01 Dec 2012
- News
From Where We Stand
goals is permissible—a lesson no one taught me early in my career. FLAVIA BUARQUE DE ALMEIDA Cathy Benko (MBA 1989), vice chairman and chief talent officer, Deloitte Consulting, Foster City, California First, someone who can help you think through what your personal...
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- 01 Jun 2020
- News
Effective Communication in the Age of Zoom
The similarity is about the need to make great first impressions, to really stand out in a crowded marketplace and figure out a way to find a personal brand and create that compelling 30-second elevator pitch. So in dating, singles are...
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Zoom
- Web
Seen and Unseen | Baker Library | Bloomberg Center | Harvard Business School
through the spread of such images in prints, paintings, novels, and later, in Hollywood films. In this card, while the company connects itself through its brand name to the Kickapoo—an Algonquian-speaking group that arose out of the Great...
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- Web
Courses by Faculty Unit - Course Catalog
(also listed under General Management) Anita Elberse Fall2024 Q1Q2 3.0 Creating Brand Value Michael Moynihan Fall2024 Q2 1.5 Julian de Freitas Spring2025 Q4 1.5 Digital Marketing Workshop Jacob Cook Fall2024 Q1 1.5 Field Course: Business...
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- Web
Courses by Faculty Unit - Course Catalog
(also listed under General Management) Anita Elberse Fall2024 Q1Q2 3.0 Creating Brand Value Michael Moynihan Fall2024 Q2 1.5 Julian de Freitas Spring2025 Q4 1.5 Digital Marketing Workshop Jacob Cook Fall2024 Q1 1.5 Field Course: Business...
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- Web
Print View - Course Catalog
Iconic brands are toppled everyday by young upstarts telling new types of stories in authentic ways. Firms are aggressively buying consumers’ brand loyalty at the same time...
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- 13 Dec 2017
- News
Skydeck Live: What Really Motivates American Voters?
for somebody like me, I could see people not being wild about Hillary Clinton. Maybe she wasn't warm enough. People talked a lot about oh, the only time I really saw her as warm and authentic was that night in New Hampshire in the...
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- 21 Jun 2011
- First Look
First Look: June 21
we define it (being whole and complete) is a purely positive proposition, 2) authenticity is also a purely positive proposition (being and acting consistent with who you hold yourself out to be for others and who you hold yourself to be...
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Sean Silverthorne
- 19 Jun 2007
- First Look
First Look: June 19, 2007
Download the paper: http://www.hbs.edu/research/pdf/07-036.pdf Cases & Course MaterialsAcademia Barilla Harvard Business School Case 507-001 Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a...
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Martha Lagace