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Show Results For
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All HBS Web
(152)
- People (1)
- News (40)
- Research (93)
- Multimedia (1)
- Faculty Publications (45)
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
memes in the hands of the crowd. People and brands deliberately feed meme creation by posting iconic moments for the community to play with. Influential dance moves. Users create dance moves to accompany...
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by John Deighton and Leora Kornfeld
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could...
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- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
talking about enlisting product users, critics, and experts for a fresh view. He says the question for this tension is: “How do you best sequence the knowledge of others inside and outside the organization to solve the right problem with the right solution?” Twitter’s...
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by Lane Lambert
- 05 Feb 2013
- First Look
First Look: Feb. 5
Infosys and its iconic co-founder, N.R. Narayana Murthy, were admired and respected for delivering excellence while conducting business in a legal, transparent, and ethical manner. It was one of the few software companies that recognized...
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Sean Silverthorne
- 06 Dec 2011
- First Look
First Look: Dec. 6
case:http://cb.hbsp.harvard.edu/cb/product/712004-PDF-ENG The Pepsi Refresh Project: A Thirst for Change Michael I. Norton and Jill AveryHarvard Business School Case 512-018 In 2010, for the first time in 23 years, PepsiCo did not invest in Super Bowl advertising for...
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Sean Silverthorne
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
lucrative but often confusing dynamics of the luxury market. Harvard Business School researchers have studied the trends to answer a number of questions. Does a prestige brand like Longchamp dilute its aura by selling an affordable...
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- Web
Driving Impact in Emerging Markets with HBS Alum Nneka Chime (MBA 2015) - Recruiting
Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy Becca Carnahan 04 Dec 2023 My Summer of Joy with the National Parks Service Rhea Choudhury 04 Jun 2024 Finding Alignment to Make...
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- Web
Past Issues - Alumni
and Stack Overflow CEO Prashanth Chandrasekar on the long-term lessons of the global remote-work moment Meal Plan Inspire Brands Chief Growth Officer Christian Charnaux and investor Keith Pascal of Act III Holdings trade perspectives on...
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- Web
In the News - Creating Emerging Markets
explore how corruption uniquely affects business in emerging markets, and why it should be addressed by the public and private sectors in their case, “Corruption and Business in Emerging Markets,” and companion video interviews with more than 100 View Details
- 01 Sep 2023
- News
Made in Italy
HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and...
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April White
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
European market overseas, and (3) concentrate on designing and producing new products for new and existing markets. There were several minority opinions, however. ASGMark commented, “The very idea of moving manufacturing of an American View Details
- Web
Katia Walsh | About
Katia Walsh Chief Digital Officer Bio Katia Walsh, Ph.D., is Harvard Business School’s inaugural Chief Digital Officer and a member of the School’s executive leadership team. She helps global brands retain relevance and competitive...
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- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
classic," says Matthew McEvoy (HBS MBA '89), strategic planning director at Burberry. Founded in 1856, the creator of the iconic trench coat has outfitted movie stars, outdoor sportsmen, the British military, and the Royal Family. In...
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- 01 Dec 2015
- Blog Post
What is the HBS FIELD Program?
I have always been interested in exploring personally and professionally), but that I would have the opportunity to work on the iconic brand Harley-Davidson. Not only that, but I would get the opportunity to...
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- 27 Feb 2017
- Research & Ideas
Reputation is Vital to Survival in Turbulent Markets
organizations? Khanna: Leaders interviewed for the Emerging Markets project are generally considered to be iconic stewards of their society. They may be great business people, they may be prominent regulators, they may be people who built...
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by Sean Silverthorne
- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
looks at McCartney from a brand perspective in the case study Stella McCartney, co-written with Sandrine Crener. In the Cold Call podcast, a transcript of which is presented here, Keinan discusses how McCartney has built a luxury fashion...
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- 01 Dec 2022
- News
Full Court Press
vuvuzelas competes with the arena’s mix of American hip-hop and regional hits. It is a distinctly regional take on an iconic American export. The league is a core pillar of NBA Africa, a two-year-old venture whose value NBA Commissioner...
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Dan Morrell
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
cultural icons are built. Icons are the big winners of the culture share game. I conduct historical studies of brands like Volkswagen, Budweiser, Harley, Nike, and Mountain...
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by Manda Salls
- 01 Mar 2014
- News
Cutting Edge
Iconic brands like Smith Brothers get instantaneous consumer and media respect. The coverage we get—like on the Today Show or when 1,000 people showed up at a Walgreens in Chicago for one of our events—is...
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- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market’s most...
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