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All HBS Web
(252)
- News (63)
- Research (128)
- Events (1)
- Multimedia (1)
- Faculty Publications (63)
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- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
market need.” There were differences in how companies handled their founding stories, though. Virtually any startup goes through one or several iterations before hitting on the right product and the right target customer. The more...
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- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
the Internet, can go through an iterative process much more quickly and cheaply than was true in the past. So, how do you encourage customer-driven innovation and capture some of that value? First, consider the question of intellectual...
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- 29 Sep 2003
- Research & Ideas
Why Managing Innovation is Like Theater
easily keep the cost of iteration low. When enabling technologies help keep the cost of iteration low, we don't need to worry as much about getting it right the first time. Instead, we can try things, learn...
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by Rob Austin & Lee Devin
- 21 Apr 2020
- Research & Ideas
7 Successful Battle Strategies to Beat COVID-19
context. The ability to have the mindset and operational muscle memory to go through the OODA loop multiple times in an encounter helped Boyd's disciples win consistently and closed the gap until resources arrived. This is the operational, View Details
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by Euvin Naidoo
- 18 Mar 2001
- Research & Ideas
The Essentials for Enlightened Experimentation
incentives to encourage rapid experimentation. Consider using small development groups that contain key people (designers, test engineers, manufacturing engineers) with all the knowledge required to iterate rapidly. Determine what...
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by Stefan Thomke
- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest Over Colgate?
human time or human understanding of complexity, I can identify the things that GPT suggests actually matter, and then iterate on those with real data and real consumers to get human-based results,” she says. Developing the right prompt...
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- 30 Apr 2001
- Research & Ideas
Why Evolutionary Software Development Works
development was evolutionary in nature. Companies first would release a low-functionality version of a product to selected customers at a very early stage of development. Thereafter work would proceed in an iterative fashion, with the...
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- 03 Feb 2018
- Op-Ed
How to Heed BlackRock's Call for Corporate Social Responsibility
which investors should have access in order to make informed investment decisions, it engaged in a public comment period, soliciting feedback from various stakeholders about the provisional standards it developed by sector. As such, it is View Details
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by Julie Battilana
- 27 May 2009
- First Look
First Look: May 27, 2009
low-cost care. But in the case of iterative care, a patient's condition is unknown, and tremendous resources may be required for diagnosis and treatment, often with uncertain outcomes. Bohmer shows that to reduce costs and manage care...
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Martha Lagace
- 23 Nov 2009
- Research & Ideas
Management’s Role in Reforming Health Care
knowledge for care and the way it is applied in practice to patient health problems. These changes include increasing knowledge specificity and the standardized sequential care processes this has allowed; the experimental nature of some care and the View Details
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
on citizens. (See slideshow below.) Click on image to view slideshowWeb sites help Boston citizens visualize what government is doing to help them. In the first iteration of the website, the researchers included only the number of open...
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by Michael Blanding
- 09 Mar 2009
- Research & Ideas
How to Revive Health-Care Innovation
iteration to resolve into a problem that can be addressed in a predictable, rules-based way. Diagnostic abilities are the technological enablers of disruption in health care. Precise definition of the problem, in this and in every...
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- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
they're going after do a better job at picking fertile places and understanding which markets can be successfully attacked. Sometimes the entrepreneur can conceive of a compelling market, but in fact can't get there. So there is an View Details
- 01 May 2009
- What Do You Think?
Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?
(centered) around rapid iteration and customer insight." One way to address the challenge, according to Jeffrey Vetter, is to "separate out forward thinking groups from the day to day business." Dave Schnedler suggested...
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by Jim Heskett
- 03 Dec 2015
- Op-Ed
How "New Nuclear" Power Could Save the Planet—If Regulators Would Allow It
Leaders from some 150 nations have convened in Paris this week for the COP21 conference with a singular goal: to fight the global threat of climate change. Each of them have brought to Paris their own national plan for reducing greenhouse gas emissions that drive...
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- 26 May 2015
- First Look
First Look: May 26
traditional theories of leader selection describe organizations as picking leaders with particular characteristics, LFT sees organizations as having a filtration process that evaluates a pool of candidates and iteratively removes them...
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Sean Silverthorne
- 04 Jul 2016
- Research & Ideas
Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment
provide the tool kit and get a community of support around it, maybe we could get more experiments done, and we could make more progress as a result.” To learn more about the o-Lab and the creation of business theories: The Organization Lab (o-Lab): How might we create...
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by Carmen Nobel
- 21 May 2014
- Lessons from the Classroom
CORe: HBS Powers Up Online Program on Business Fundamentals
diversity of international experience in such cases could be a boon to students in solving such problems. With such experiments, Narayanan and his colleagues are embracing the dynamic quality of the course in their design—using their own View Details
- 14 Apr 2008
- Research & Ideas
The Surprising Right Fit for Software Testing
Specialisterne seems uniquely suited to the kind of consulting work that requires tremendous powers of concentration. Not all software testing lends itself to offshoring. Certainly, some testing may be automated, but other elements cannot when the work requires a lot...
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- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
content. And thus was born the wildly successful iTunes platform." The innovation lessons, which required many iterations and innovations in how the material is taught, magically seem to click in just the right way, Thomke says. "We...
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