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- Multimedia (2)
- Faculty Publications (481)
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- 04 Sep 2019
- News
Ask the Expert: Bounce Back
Illustration by Michael Sloan/The i Spot Illustration by Michael Sloan/The i Spot The rate at which people have been signing on to social media in the last decade had many marketers wondering if it might replace email altogether as a way...
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Jen McFarland Flint
- 01 Dec 2009
- News
Broad Range of Interests Among Nine New Faculty
absolutely essential.” Along with Henderson, eight others joined the HBS faculty this year. José Alvarez, senior lecturer in the Marketing unit, was a top executive with Ahold, a Dutch supermarket company, and Stop & Shop/Giant-Landover,...
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Margie Kelley
- 19 Mar 2015
- News
Walter Salmon Remembered
first became interested in marketing and retailing while in college, working part-time at Bloomingdale’s and then in a New York buying office for a large group of department stores. After earning an MBA (1954) and DBA (1960) at HBS, he...
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- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
infrastructure in the world. What are the implications for their ability to leapfrog content and technical developments in this sector in the United States? Internet development in China. Online marketing and consumer behavior in South...
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- 01 Mar 2006
- News
The Producers
tax incentives), they will work on the set for months at a time and follow through on marketing once the film is complete. However, there are often no guarantees that a project will make it to the big screen, and for that reason it’s...
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- 01 Jun 2014
- News
Screen Saver
take a company rooted in its history, in one kind of business, and develop a strategy and execution around migrating that experience from the traditional venue of our retail stores into new business areas and channels of distribution,"...
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- 01 Jun 1997
- News
Sorting Myth from Reality at Hong Kong Conference
percent of Hong Kong's exports involve China either as a source or market, and 60 percent of the total investment in China is channeled from the territory. In addition, he said, Hong Kong is an outward-looking economy that serves a wider...
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Alejandro Reyes