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All HBS Web
(206)
- News (64)
- Research (103)
- Multimedia (2)
- Faculty Publications (43)
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
quantity than raise prices, conclude Harvard Business School marketing professor John Gourville and University of Texas professor Jonathan Koehler. They recently published their findings in a working paper, "Downsizing Price Increases: A...
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by Manda Salls
- 19 Oct 2022
- Op-Ed
Cofounder Courtship: How to Find the Right Mate—for Your Startup
Share the JD. Attend conferences, talks etc. and be clear you are in the market for a cofounder. YC also released a cofounder matching tool that may be helpful. Test the relationship beyond coffee chats and...
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by Julia Austin
- 28 Apr 2009
- First Look
First Look: April 28, 2009
against large upfront investment, uncertain market demand, and the complication that the product might face legal challenges. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208072 Gucci Group in 2009...
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Martha Lagace
- Web
Networking Events - Recruiting
resume books and student clubs to find interested students. Email club leaders to market events via newsletters or group chats. Some clubs may require yearly sponsorship to host events, participate in conferences, and advertise job...
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- Web
Historical Data & Sources - Business History
Download Data Set in Excel Coca-Cola: Countries with Bottlers Courtesy of the Coca-Cola Company, Heritage Communications Map created by John Regan, MBA 2016 Download Data Set in Excel Coffee Exports by Country FAO (Food and Agricultural...
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- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
on-premises businesses have implemented pre-booking to control customer flow. They use temperature-detection technologies, wearables, and apps to identify customers in near real-time who are at high risk of carrying the virus. Experiments...
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by Hong Luo and Alberto Galasso
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
structure) or you have to cut distribution to restore the exclusivity of the brand. Expect the 600 store closings to be the first of a series of downsizing announcements. Sometimes, in the world of marketing, less is more. Schultz sought, admirably, to bring good View Details
- Web
A Day in the Life: Ben Hsieh - MBA
begin my daily routine by reading with my coffee (my current fantasy binge is the Red Rising series), playing the NYT Word Games and sharing scores with my long-distance partner, Shaye, and making myself breakfast (an egg, mushroom, and...
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- 20 Oct 2015
- Blog Post
What to Expect Your First Year at HBS
friends use is “overwhelming”. I agree with this - you can expect your RC year to be very intense both from academic and social perspectives. Firstly, the academic schedule is packed. The discussion group starts every day at 8:00am, so I would wake up at 6:30am, head...
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- 09 Apr 2007
- Research & Ideas
Industry Self-Regulation: What’s Working (and What’s Not)?
wages—when their doing so seems like more of a marketing ploy than a substantive effort to address the underlying problems. Very few of these programs require third-party verification. But I suspect that to really deliver on the promise...
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by Martha Lagace
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
large corporations, such as Apple and Google, are careful to retain their underdog roots in their brand biographies." A forthcoming article coauthored by Keinan for the Journal of Consumer Research, "The Underdog Effect: The View Details
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by Martha Lagace
- Web
Expanding My Worldview Through FIELD Global Immersion - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
acts that may seem mundane, like making coffee every morning for a spouse, often come with a strong emotional backdrop, boosting the bond between couples, say the coauthors, Harvard Professor Michael I. Norton, HBS doctoral candidate...
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by Dina Gerdeman
- Web
Meet LASO: The HBS Latino Student Organization - MBA
year, I served on LASO’s Admissions Committee because I wanted to encourage more diverse candidates to apply and to pay it forward for the coffee chats that I had the benefit of learning from when I was a prospective applicant. I ran for...
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- 01 Jun 2022
- News
The Exchange: Same Great Price, Now with Fewer Chips
John Gourville and Alex MacKay (Image by John Ritter) Rising inflation and pandemic-related supply-chain challenges are driving up prices at the grocery store. While some manufacturers, like Procter & Gamble, have come forward to announce price hikes across their...
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- 25 Feb 2020
- News
Task Force
eyeglasses. They took a selfie. But it wasn’t until the second-year MBA course Entrepreneurial Finance that they discovered another similarity: Each was passionate about starting a business. “We got coffee in Spangler Grille one day after...
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- 11 Apr 2024
- News
Mission Control
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. By the time Peter Platzer (MBA 2002) was a teenager, he knew he wanted to be a physicist—and he was fascinated by space, eagerly engrossed in space-time diagrams...
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- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University...
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by Avery Forman
- 12 Feb 2021
- News
How Dunkin’ Donuts Took Over the World
donut chain wars, details near-death takeover moments, and expounds on why a donut and a cup of coffee represent much more than a simple morning pick-me-up. READ MORE Hanna: Your book opens by setting the scene almost like an HBS case....
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brands;
leadership;
management;
strategy;
operations;
career;
Food and Beverage Stores;
Retail Trade
- 06 Sep 2022
- Blog Post
To Go-Go: A Foodtech Startup Serves Up Scale in Latin America
operations, analyzing what is already available for delivery in target markets and mining its own data to see what works and what doesn’t. “We run A/B testing around price, around pictures, around menu descriptions,” says Izquierdo. “We...
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