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All HBS Web
(421)
- People (1)
- News (209)
- Research (127)
- Events (2)
- Multimedia (77)
- Faculty Publications (80)
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- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
doctoral studies. Brand managers entered the social media landscape with the same approach they used for television and radio advertising, she says. "With both of those media, we have an understood contract with consumers: In order...
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- September 2020 (Revised June 2021)
- Case
Algramo
By: Michael Chu, Monica Silva and Mariana Cal
Founded in 2013 by José Manuel Moller in Chile, Algramo first became known for addressing the “poverty tax” (the surcharge paid by lower income families for staples sold in smaller sizes) through specially-designed dispensers in low-income neighborhood grocery stores...
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Keywords:
Packaging-as-a-wallet;
Plastic Waste;
Business At The Base Of The Pyramid;
Reusable Packaging;
Alliances With FMCGs To Meet ESG Goals;
Social Entrepreneurship;
Environmental Sustainability;
Strategy;
Value Creation;
Goals and Objectives;
Business Model;
Consumer Products Industry;
Latin America;
South America;
Chile
Chu, Michael, Monica Silva, and Mariana Cal. "Algramo." Harvard Business School Case 321-079, September 2020. (Revised June 2021.)
- 04 Jun 2001
- What Do You Think?
What’s the Future of the Subscription Model?
market" radio broadcasts over the Internet. In fact, some have raised the question about whether, having enjoyed free digitized media and communications services, we have spoiled the revenue models for certain of these services. Has...
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by James Heskett
- 25 Aug 2003
- Research & Ideas
Why IT Does Matter
dropped. Similar situations have transpired with the advent of digitized photography, use of radio frequencies for various handheld IT appliances, and the development of such products as elevators that call in to the service center or to...
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by F. Warren McFarlan & Richard L. Nolan
- 20 Oct 2003
- Research & Ideas
Gaps in the Historical Record: Development of the Electronics Industry
begin with consumer electronics. That industry began with radio. Two enterprises commercialized, that is, brought the technology into public use: Radio Corporation of America (RCA), a joint venture of the three leading U.S. electrical and...
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- 09 Jan 2014
- Research & Ideas
The Entrepreneurs Who Invented Economic Forecasting
newsletters, syndicated columns, and eventually a radio program. In 1919 he founded Babson College, today a highly respected institution, to provide him with a pool of workers for his forecasting business. Others, like Irving Fisher, were...
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by Sean Silverthorne
- 05 Nov 2009
- Research & Ideas
A Market for Human Cadavers in All but Name?
in The Reith Lectures, June 9th: British Broadcasting Corporatipn, Radio 4. Sanner, Margareta. 1994. "A Comparison of Public Attitudes toward Autopsy, Organ Donation, and Anatomic Dissection: A Swedish Survey." Journal of the...
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- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
great tool to promote new music. The music industry has of course long recognized that giving away samples of music for free over the airwaves can stimulate sales. The same seems to hold for P2P. The problem with radio as a promotional...
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- 21 Apr 2003
- Research & Ideas
Are Crummy Products Your Next Growth Opportunity?
participate because of low skill level or low wealth. The initial product for this new market usually isn't very good; in fact, it's usually "crummy," Christensen said. But it's good enough. When Sony in 1955 developed the first transistor View Details
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by Sean Silverthorne
- 20 Oct 2009
- First Look
First Look: October 20
http://cb.hbsp.harvard.edu/cb/product/610028-PDF-ENG Pandora: Royalties Kill the Web Radio Star? (A) Harvard Business School Case 310-026 Joe Kennedy, president and CEO of Pandora, one of the largest and most popular web (Internet) View Details
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Martha Lagace
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
In 1998, Internet advertising revenue passed the $1 billion mark, more than double its 1997 level. Indeed, although the Internet entered the media fray barely four years ago, its revenues from national advertisers already surpass those of two rival media categories,...
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- 19 Nov 2001
- Research & Ideas
Alfred Chandler on the Electronic Century
first-movers in radio were the Radio Corporation of America (RCA), a joint venture of the three leading United States producers of electrical and telecommunications equipment, and the German company...
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- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
century--the Electronic Century. Halfway through my research, however, I decided to concentrate completely on the latter topic and make chemicals and pharmaceuticals the subject of a separate volume. The rise of Japan in consumer electronics is truly an epic story. The...
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by Jim Aisner
- 29 Dec 2019
- Research & Ideas
Read Our Most Popular Research Stories of 2019
You Can Still Be Productive Commuters who listen to music or talk radio might be increasing their chance of a stressful workday. Here are better ways to cope with a bad commute. Why Salespeople Struggle at Leading When salespeople become...
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by Sean Silverthorne
- 05 Feb 2013
- First Look
First Look: Feb. 5
http://www.hks.harvard.edu/var/ezp_site/storage/fckeditor/file/pdfs/centers-programs/programs/crisis-leadership/Working%20Together%20in%20Crises--CRJ%20March%202012.pdf Capturing History: The Case of the Federal Radio Commission in 1927...
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Sean Silverthorne
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
Magazine about the role of the MySpace site, they claimed that the site had originally been created by their fans. "We were on the news and radio about how MySpace has helped us. But that's just the perfect example of someone who...
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- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
advertisements by shifting from 30-second to 15-second advertisements, substituting radio for television advertising, or increasing the use of direct marketing, which gives more immediate sales impact. 4. Adjust product portfolios....
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by John Quelch
- 24 Sep 2001
- Research & Ideas
Five Questions for Debora L. Spar
that begged the U.S. government to regulate the radio market in the late 1920s, and firms that pushed the British state to finally put an end to piracy. In retrospect, of course, it all makes sense: for once entrepreneurs have carved out...
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by Sean Silverthorne
- 21 Nov 2005
- Research & Ideas
Making Credibility Your Strongest Asset
And—oh, yes—Rovell was just a kid in his teens. Nevertheless, he launched a business-of-sports talk show on Northwestern University's student radio station, WNUR. His "producer" (actually, a roommate) aggressively pursued...
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by Michael Wheeler
- 12 Dec 2012
- Research & Ideas
Book Excerpt: Strength in Numbers
studied, example of this phenomenon is listener-supported public radio. It is costly for public radio stations to coordinate their viewers so that they all contribute at a sufficient level, and stations put considerable effort into...
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Re: Gunnar Trumbull