Filter Results
:
(129)
Show Results For
- All HBS Web (193)
- Faculty Publications (35)
Show Results For
- All HBS Web (193)
- Faculty Publications (35)
Sort by
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
also worries that a company is at risk if sales depend too much on one or two megabrands that could run into lawsuits from generic competitors or regulatory challenges. On the other hand, the president of Warner Bros. (think Batman) aims...
View Details
- February 2011 (Revised November 2013)
- Case
The Cheezburger Network
By: John Deighton and Leora Kornfeld
Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the...
View Details
Keywords:
Budgets and Budgeting;
Digital Marketing;
Customer Relationship Management;
Venture Capital;
Emerging Markets;
Strategic Planning;
Sales;
Internet and the Web;
Publishing Industry;
Web Services Industry
Deighton, John, and Leora Kornfeld. "The Cheezburger Network." Harvard Business School Case 511-091, February 2011. (Revised November 2013.) (request a courtesy copy.)
- 09 Jan 2006
- Research & Ideas
What Really Drives Your Strategy?
Gilbert Gilbert: The same problem exists today. We have just talked to a large financial services firm that has spent millions of dollars building a formal resource allocation system, yet all their efforts have been at the very senior levels of management. The...
View Details
Keywords:
by Martha Lagace
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing can mean the end of cold...
View Details
Keywords:
Dina Gerdeman
- 05 Jul 2006
- Research & Ideas
Reinventing the Dowdy Savings Bond
months. Marketing for the program was also eliminated. While all banks sell bonds, the $.50 to $.85 they earn for each transaction gives them little financial incentive to make the process easy for consumers. Finally, the Treasury's preference to migrate the View Details
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
company to pull out of the exchanges. The largest health insurer in the US, UnitedHealth Group, never really embraced the exchanges in the first place and has also suspended the sale of many of its plans on the exchanges for 2017....
View Details
- 13 Nov 2000
- Research & Ideas
Managing to Learn: How Companies Can Turn Knowledge into Action
(Illustration: Dave Cutler) After a decade of extraordinary growth, Nike faced slowing sales in the early 1980s because the normally market-wise company had missed a major turn in the road. Reebok had introduced softer and more...
View Details
Keywords:
by Laurie Joan Aron
- 05 May 2003
- Research & Ideas
SEC Commissioner Sees “Healing and Reform”
hell of a good thing," Corzine said. Now that Congress has doubled the SEC's budget under Sarbanes-Oxley, "the SEC can now compete more effectively in the marketplace." Confidence that was lost on all levels during the...
View Details
Keywords:
by Catherine Walsh
- 28 May 2008
- First Look
First Look: May 28, 2008
confidential information for the Euro Elektrische Keramische Vorrichtungen, GmbH (Euro EKV) management role. Challenges include how to set up and implement the most promising sale process, come up with the right deal, and choose the best...
View Details
Keywords:
Martha Lagace
- 03 Sep 2020
- Op-Ed
Why American Health Care Needs Its Own SEC
sales of publications by market participants, and fees. (Its 2019 budget of $63 million seems meager in relation to its influence.) As an independent agency with a singular focus, the SEC is accountable for...
View Details
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
highlight the importance of friendship formation and social integration for the long-term well-being of university students. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54330 How Do Your Sales Efforts Pay Off?...
View Details
Keywords:
Sean Silverthorne
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios,...
View Details
- 23 Aug 2010
- Research & Ideas
The Drive to Acquire’s Impact on Globalization
industries, including timber, oil, gold, silver, and titanium. [ ] Under the widely practiced international sales system, a corporation in a developed nation sells finished goods to a consumer in a less-developed nation; this is...
View Details
Keywords:
by Paul R. Lawrence
- 02 Dec 2019
- What Do You Think?
How Does a Company like Boeing Respond to Intense Competitive Pressure?
competitive pressure and highlighted how inherent conflict between an organization's departments can create disaster. The launch of Boeing's Starliner capsule took place 10 months after competitor SpaceX’s successful testing of its Starship and on a significantly...
View Details
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
Hi-R-Me: Making Sales Calls This case study focuses on a professional services firm (“Performance Improvement Consulting”) and its sales calls on Hi-R-Me, a potential client. The case is supplemented by...
View Details
Keywords:
Dina Gerdeman
- 03 Apr 2007
- First Look
First Look: April 3, 2007
Middle East: Measuring Sales Force Effectiveness Harvard Business School Case 106-063 Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant...
View Details
Keywords:
Martha Lagace
- 20 May 2014
- First Look
First Look: May 20
an effort to accomplish this. The second involved a fiscal policy plan whose initial thrust was expansionary, but which also sought to reduce future budget deficits. The last one involved a series of microeconomic reforms aimed at...
View Details
Keywords:
Sean Silverthorne
- 29 Apr 2013
- Research & Ideas
Are First-Time Buyers Left Out of Real Estate’s Rebound?
Recent reports that sales of new single-family homes rose in March are proof points that "the housing market recovery remains on track." We asked Nicolas P. Retsinas to reflect on the re-emergence of the housing industry, what...
View Details
- 14 Nov 2007
- Research & Ideas
Growing CEOs from the Inside
who somehow have maintained enough detachment from the local traditions, ideologies, and shibboleths that they have retained the objectivity of an outsider," Bower writes. Think Anne Mulcahy, CEO of Xerox, who started out as a sales...
View Details
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
spent on them. When consumer budgets are tight, such products will have plenty of appeal. “If history is any guide, we can expect some significant industry shapers to emerge from the current crisis.” In terms of lessons from the past,...
View Details
Keywords:
by Martha Lagace