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- All HBS Web (166)
- Faculty Publications (30)
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Suppliers - Institute For Strategy And Competitiveness
carefully examine the outcomes relative to cost for every new drug and device introduced. Key Action Steps for Suppliers Base strategies on creating unique value for patients Focus on cycles of care rather than narrow product usage Sell...
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- 01 Sep 2018
- News
Case Study: A Good Fit
billion in disability benefits a year, Eldridge says. Gain Life’s existing wellness market has good prospects, although it’s highly competitive, “almost to the point of commoditization,” he adds, and the sales View Details
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Jen McFarland Flint
- 06 Sep 2018
- Blog Post
How to Thrive in an Unstructured Environment
global corporate sales strategy. Throughout this experience, I worked on everything from “blue sky” brainstorming sessions and developing strategies, to attending conferences, implementing new software systems, and designing marketing...
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Entrepreneurship
- 09 Aug 2011
- News
A Toast to Macchu Pisco
countries are riding the pisco boom but the Peruvian version has a quality edge, the Times asserted. Explains Asher, “We get our grapes from a cooperative of women growers. We monitor the wild yeasts, use cold fermentation, and generally go beyond the denomination...
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- 08 Dec 2008
- Research & Ideas
Thinking Twice About Supply-Chain Layoffs
It's the most wonderful time of the year—or that's how the song goes. But this year's decline in retail sales has resulted in definitely uncheery employee layoffs and payroll cuts, a trend that is likely to continue. While the vicious...
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- Profile
Ben Seipel
seizing a post-graduation, pre-child-raising opportunity to cycle across the country. When they return, they plan to settle in Boston where Ben has accepted a sales development role with Google, and Kate has...
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Tech
- 01 Sep 2003
- What Do You Think?
To Whom Should Boards be Accountable?
along with other very thoughtful responses, suggest a wide divergence of views on the role of the board in the life cycle of a corporate entity. Interestingly, those who teach corporate law suggest that board accountabilities are subject...
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by James Heskett
- 09 Jan 2014
- Research & Ideas
Excerpt: ’Fortune Tellers’
and pointed to the future. These had various names, such as Babson's Composite Plot and the Harvard Economic Service's Index of General Business Conditions. Forecasters also devoted time to sales and marketing. Successful forecasting...
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by Walter A. Friedman
- 21 Oct 2014
- First Look
First Look: October 21
literature when it comes to linking sales efforts with strategy. Part 1 of this book provides data indicating how and why sales remain (by far) the biggest part of strategy implementation in most firms, the...
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Sean Silverthorne
- 19 Nov 2001
- Research & Ideas
Wrapping Your Alliances In a World Wide Web
different ordering and return procedures and system interfaces to each distributor and direct manufacturer with whom they trade, causing them to spend valuable resources in back-office operations (50 percent by some estimates), which they could otherwise use to make...
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by Andrew McAfee
- 01 Jan 2007
- News
A. Malachi Mixon, III, MBA 1968
development cycle used to be 24 months; it's now 12." Complementing this, he adds, is a knowledgeable sales force that fosters relationships with home-care providers, nursing homes, and medical equipment...
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- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
Scale Global This case tracks Jerome Chouchan’s strategies and execution for a successful turnaround of Godiva Japan’s operations, which were experiencing a decline in sales when he became the managing director of the company in 2010....
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by Sean Silverthorne
- 29 May 2006
- Research & Ideas
Why CEOs Are Not Plug-and-Play
controllers, growers, or cycle managers on the basis of their line management experience at GE. Using S&P industry reports, we then coded the strategic challenges facing each new company the former GE managers were hired into. Nine of...
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- 09 Jan 2014
- Research & Ideas
The Entrepreneurs Who Invented Economic Forecasting
architect of the course, emphasized the idea that capitalists could be defined as people who "put bets on the future"—by, for instance, making investments, opening sales campaigns, and founding new firms. The subject of forecasting, I...
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by Sean Silverthorne
- 02 Sep 2019
- What Do You Think?
Are Overlooked Forces Shielding the US from Severe Economic Downturns?
witnessed, but NO VIRGINIA, the business cycle is not dead.” Others cited forces that, by implication, appeared to weight more heavily as influences on expansion. They included continued reasonable increases in business earnings in...
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- 28 Sep 2015
- News
Rockin’ for a Cause
stake in quality education and want to invest in the district overall.” Motivated Dads Since their first appearance on PiE’s behalf—a two-hour event where the band had to cycle through their nine-song repertoire multiple times—the...
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- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
are very exquisite in design and consumers also have very high expectations of the [look] and materials," he said. And companies must be fleet of foot to keep up with changing consumer demands. Duan said that since 2000, the updating View Details
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by Julie Jette
- 01 Sep 2004
- News
Promise & Perils
very little of the variation in sales growth and margins.” Accordingly, Oberholzer-Gee advised that “it is a not a good idea to dismiss a company’s investment potential because it is in the interior of the country.” Second, the importance...
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- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
business owners to understand their own cash flow and prospects. Now the fintech innovation cycle is at an inflection point—new streams of data have the power to illuminate the opaque nature of a small business’s finances. The playing...
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Dina Gerdeman
- 03 Feb 2015
- First Look
First Look: February 3
level, an increase of one unit in the coincident index was associated with an increase of 16 IVF cycles per 1 million women, with a significantly greater increase in IVF use in states with insurance mandates than in states without...
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Sean Silverthorne