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Show Results For
-
All HBS Web
(5,683)
- People (4)
- News (1,213)
- Research (3,179)
- Events (77)
- Multimedia (170)
- Faculty Publications (2,608)
- 2013
- Book
Happy Money: The Science of Happier Spending
By: Elizabeth Dunn and Michael Norton
If you think money can't buy happiness, you're not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of...
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Dunn, Elizabeth, and Michael Norton. Happy Money: The Science of Happier Spending. New York: Simon & Schuster, 2013.
- Web
MS/MBA Biotechnology: Life Sciences - MBA
MS/MBA Biotechnology: Life Sciences A joint degree that blends science, business & ethics A joint degree with the Graduate School of Arts and Sciences. Students are affiliated with Harvard Medical School through the Harvard Department of...
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- June 1984
- Case
Mohawk Data Sciences Corp.
Cooper, Robin. "Mohawk Data Sciences Corp." Harvard Business School Case 184-049, June 1984.
Incentives for Bad Science
Randomized controlled trials (RCTs) inform medical practice, health care delivery, follow-on research, regulation, and health policy. Yet, many RCTs are inadequately randomized, blinded, and reported. To analyze scientists' and firms' incentives to meet clinical trial...
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- 13 Jun 2017
- Blog Post
Benefits of the MS/MBA: Engineering Sciences Program
Bussgang, and Karen Mills; and gleaned leadership lessons on a daily basis from the cases and curriculum. Given Damjan’s combined interest in technology ventures and leadership, and his background and work experience in the engineering field, the new MS/MBA:...
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- 10 Oct 2023
- News
The Science Of Happiness
Happy Money: The Science of Smarter Spending
For more information on Professor Norton’s new book, Happy Money: The Science of Smarter Spending (Simon & Schuster, 2013), co-authored with Elizabeth Dunn, click View Details
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are...
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Keywords:
Brand Valuation;
Brand Value;
Brand;
Brand Management;
Marketing ROI;
Brand Equity;
Analytics;
Return On Investment;
Brands and Branding;
Valuation;
Marketing;
Marketing Strategy;
Investment Return;
Consumer Behavior;
Advertising Industry;
Consumer Products Industry;
Apparel and Accessories Industry;
Auto Industry;
Beauty and Cosmetics Industry;
Electronics Industry;
Fashion Industry;
Food and Beverage Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- 07 Sep 2016
- News
2016-2017 Blavatnik Fellows in Life Sciences Enterpreneurship
- 2008
- Working Paper
The Sciences of Design: Observations on an Emerging Field
By: Sandeep Purao, Carliss Y. Baldwin, Alan Hevner, Veda C. Storey, Jan Pries-Heje, Brian Smith and Ying Zhu
The boundaries and contours of design sciences continue to undergo definition and refinement. In many ways, the sciences of design defy disciplinary characterization. They demand multiple epistemologies, theoretical orientations (e.g. construction, analysis or...
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Purao, Sandeep, Carliss Y. Baldwin, Alan Hevner, Veda C. Storey, Jan Pries-Heje, Brian Smith, and Ying Zhu. "The Sciences of Design: Observations on an Emerging Field." Harvard Business School Working Paper, No. 09-056, October 2008.
- 23 Sep 2015
- News
HBS Announces 2015 Kaplan Life Sciences Fellows
- 16 Jul 2013
- News
Happy Money, The Science of Smarter Spending
- 12 Feb 2015
- Video
Happy Money, The Science Of Smarter Spending
- 11 Jul 2023
MS/MBA Biotechnology: Life Sciences Information Session
Join us for a virtual event with program faculty and Admissions staff to learn more about Harvard's MS/MBA Biotechnology: Life Sciences joint degree.
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- October 2004 (Revised March 2005)
- Case
Langer Lab, The: Commercializing Science
By: H. Kent Bowen, Alex Kazaks, Ayr Muir-Harmony and Bryce LaPierre
Professor Robert Langer's laboratory at MIT is the source of an unusually large number of published papers, patents, and technology licenses to start-up and established companies in the biomedical industry. Explores Langer's leadership and other factors that create a...
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Keywords:
Entrepreneurship;
Technological Innovation;
Business Startups;
Research and Development;
Patents;
Innovation Leadership;
Science-Based Business;
Commercialization;
Biotechnology Industry;
Education Industry
Bowen, H. Kent, Alex Kazaks, Ayr Muir-Harmony, and Bryce LaPierre. "Langer Lab, The: Commercializing Science." Harvard Business School Case 605-017, October 2004. (Revised March 2005.)
- 13 Aug 2014
- News
Blavatnik Fellows in Life Science Entrepreneurship Named
- Research Summary
National Innovation Systems in the Life Sciences
This is an international comparative study of how institutional contexts shape the process by which science is leveraged into commercial technology. The study explores how variance in corporate governance systems, knowledge- and skill-formation systems, and...
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- 07 May 2019
- News