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Strategic Decision Making at Platform Transitions: The Case of Nokia (2010-2011).
By: Timo O. Vuori and Michael Tushman
We studied Nokia’s decision to adopt the Windows platform in 2011 to induce new theory on the emotional dynamics of incumbent firms’ strategic decision making at platform transitions. We find that platform companies’ entry into an established industry activates a...
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Vuori, Timo O., and Michael Tushman. "Strategic Decision Making at Platform Transitions: The Case of Nokia (2010-2011)." Strategic Management Journal (forthcoming). (Pre-published online April 23, 2024.)