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- Faculty Publications (33)
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- All HBS Web (141)
- Faculty Publications (33)
- 01 Sep 2008
- News
Negative Ad Power
against an attractive but relatively unknown candidate. The alternative of crafting a distinct, positive image takes longer and becomes more difficult as the day of judgment approaches. Policy differences grow fuzzier as both candidates try not to View Details
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
be contempt for the whole category. Scorn the non-buyer. Trump alienated the marginal customer. He forgets that today’s brand rejecter may be tomorrow’s opportunity, but not if the marketing campaign has cruelly cut the market into...
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by John A. Deighton
- 01 Jun 2009
- News
Crisis and Creativity
shed employees, assets, and noncore businesses. Often, these measures lead to the loss of valuable resources, alienation of key customers, and erosion of capabilities for the longer term. This makes the firm less competitive and probably...
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Bhaskar Chakravorti
- 26 Jul 2017
- Blog Post
“Uncertainty Makes It More Interesting.”
he reported directly to the CEO.” More importantly, he got the exclusive rights to one of 3G’s investments: ownership of the Tim Hortons chain in Mexico. With the capital raised, the plan was “to build aggressively” in an alien...
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Consumer Products / Retail
- 18 Jul 2012
- Research & Ideas
Penn State Lesson: Today’s Cover-Up was Yesterday’s Opportunity
fail, further alienating the public. Reversing this loss of trust will require a concerted effort to develop a new generation of responsible leaders. No longer can leaders be chosen strictly for their abilities. In the future they must...
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- 14 Feb 2007
- Op-Ed
Tata-Corus: India’s New Steel Giant
underestimated a relentless backlash that unwound the deal. While politics and steel are not alien to each other, there is nothing in Tata-Corus like the level of political concern in the CNOOC-Unocal situation. Second, TCL acquired...
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by Tarun Khanna
- 01 Dec 1996
- News
Organizations and Markets: A Challenging View of the World
articles from the Wall Street Journal and The Economist they learn about "decision rights" and alienability and how these institutional devices solve the control problems in a capitalist society. The second portion of the course,...
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Susan Young
- 11 Mar 2013
- Research & Ideas
Marissa Mayer Should Bridge Distance Gap with Remote Workers
alienated from the organization and may leave. The lack of policies to support employees' personal lives in this new model, such as high-quality on-site day care, also has negative consequences. Remote workers who may have been willing to...
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- 01 Sep 2017
- News
Case Study: Confidence Builder
and insightful, it needs to be rolled out through student organizations (clubs, the Greek system, etc.) and funded by nonprofits or grants. Another choice would be a freemium model, but that will be difficult to do without alienating the...
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- 01 Dec 2017
- News
The Business Case (Or Not) for Sustainability
becoming increasingly aware that the viability of your business depends on dealing with climate change issues. But in the United States it can be politically risky for a CEO of a major company to take a public position on climate change that could View Details
- 01 Dec 2022
- News
The State of Play
If the category of offerings known as “immersive experiences” were a soup, it would probably have to be a gumbo—a saucy and colorful assemblage of potentially disparate things. And while it’s rooted in familiar traditions, it’s also open to whatever bright new ideas or...
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- Web
Diversity & Equity - HBS Fund Investors Society 2021 Report
He is honored to continue the club’s 40-year legacy. MBA Admissions blog post Addressing the Concerns of Latinx Students A new case highlights the doubts and fears facing Latinx students considering an MBA—such as being able to support their family and community,...
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- 30 Jun 2020
- Book
Capitalism Is More at Risk Than Ever
The book Capitalism at Risk first appeared in 2011. The problems it identified with social inequality, global trade strife, and environmental degradation have only accelerated by 2020. The new edition of Capitalism at Risk, subtitled How Business Can Lead, is expanded...
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by Martha Lagace
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
watched quietly as the finalists defended earth from pixelated aliens on their television screens. “‘Fweep, fweep, fweep,’ went the lasers. ’Krch, krch, krch,’ went the doomed invaders,” the Associated Press reported from one of the...
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- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt...
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by Michael Blanding
- 10 Nov 2003
- Research & Ideas
A Fast Start on Your New Job
political alignments and so to alienate potential supporters. Regardless of what the situation is, I advise new leaders to spend some time learning about culture and politics, even if they think they have been brought in explicitly to...
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by Martha Lagace
- 01 Mar 2004
- News
Toy Story
aspects that the company tries to incorporate into all of its products are “hands-on, minds-on” and ensuring that toys are appropriately challenging — not so hard that they alienate newcomers but not so simple that kids get bored with...
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- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
alienate certain consumer groups, dividing 253 participants according to political affiliation. They found Democrats, Independents, and "others" were more willing to buy towels from retailers with low vs. high pay ratios. Republicans were...
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- 25 Aug 2017
- Op-Ed
Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?
reason–people tend to form brand preferences when they’re young. Young consumers who are alienated by a perception of corporate support for Trump might be lost for a lifetime, not just an administration. “A company that is seen as...
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by Gautam Mukunda
- 06 Apr 2016
- What Do You Think?
As Tim Cook, How Would You Tackle Apple's Next Challenge?
Kinney expressed the view that the Government’s recent success in employing hackers to break the phone’s code “relieves Apple of a somewhat alienating position. The time that it took to do it (and one might add the cost of more than $1.3...
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