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- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
demonstrate that identity appeals can backfire, alienating the very individuals they aim to attract. We begin by demonstrating backlash against identity appeals in the field during the 2016 presidential election (Study 1) and in the lab...
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Sean Silverthorne
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
trade off the risks of alienating a loyal franchised retail channel against the benefits of accessing new customers? The problem is exacerbated when the new channel is a low-cost alternative such as the Internet. Such issues are perennial...
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- 07 Aug 2012
- First Look
First Look: August 7
investors put into their contracts, many others were completely alien to him. Which terms were important? Which ones should he focus on negotiating? He also knew that money was only part of what the venture capital investors brought to...
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Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
critics have often complained that industrial revolution management transfers control of a job away from workers, encourages human exploitation in pursuit of cost minimization, and alienates workers from their labor. But the arrangements...
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Martha Lagace
- 15 Dec 2015
- First Look
December 15, 2015
always a good thing. Getting excited too early can lead you to act rashly and gloating about the final terms can alienate your counterparts. But if feelings of excitement, like other emotions, are well managed, everyone can feel like a...
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Carmen Nobel