Show Results For
- All HBS Web (388)
- Faculty Publications (91)
Show Results For
- All HBS Web (388)
- Faculty Publications (91)
- September 1993 (Revised June 2009)
- Case
Mary Kay Cosmetics: Asian Market Entry (A)
- November 2017 (Revised October 2018)
- Case
Brandless: Disrupting Consumer Packaged Goods
Benson P. Shapiro
Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details
- July 1983 (Revised September 1986)
- Case
Johnson Wax: Enhance (B)
- 02 Jan 2024
- Research & Ideas
10 Trends to Watch in 2024
- 24 Oct 2023
- HBS Case
From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World
- January 2009
- Article
From Regional Star to Global Leader
- 2023
- Book
Deeply Responsible Business.: A Global History of Values-Driven Leadership
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
- 29 Oct 2013
- First Look
First Look: October 29
- Web
Insights & Advice Blog
- November 2011 (Revised June 2013)
- Case
Natura Cosméticos, S.A.
- 01 Oct 1999
- News
Eight Among Many: Peter G. Harf
- Web
Video Clips - Creating Emerging Markets
- Web
Named Fellowship Funds - Alumni
- October 1997
- Case
L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude
Rohit Deshpande
Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details
- July 2002 (Revised March 2003)
- Case
Avon.com (A)
Nancy F. Koehn
Nancy F. Koehn is a historian at the Harvard Business School where she holds the James E. Robison chair of Business Administration. Koehn's research focuses on crisis leadership and how leaders and their teams rise to the challenges of high-stakes situations. Her... View Details
- March 2021 (Revised January 2022)
- Case