Filter Results
:
(81)
Show Results For
-
All HBS Web
(491)
- Faculty Publications (81)
Show Results For
-
All HBS Web
(491)
- Faculty Publications (81)
←
Page 5 of
81
Results
- Forthcoming
- Article
The Double-Edged Sword of Exemplar Similarity
By: Majid Majzoubi, Eric Zhao, Tiona Zuzul and Greg Fisher
We investigate how a firm’s positioning relative to category exemplars shapes security analysts’ evaluations. Using a two-stage model of evaluation (initial screening and subsequent assessment), we propose that exemplar similarity enhances a firm’s recognizability and...
View Details
Majzoubi, Majid, Eric Zhao, Tiona Zuzul, and Greg Fisher. "The Double-Edged Sword of Exemplar Similarity." Organization Science (forthcoming). (Pre-published online May 7, 2024.)