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Show Results For
-
All HBS Web
(4,241)
- People (8)
- News (769)
- Research (2,819)
- Events (12)
- Multimedia (13)
- Faculty Publications (1,680)
- 07 Feb 2012
- First Look
First Look: February 7
equal-division agreements. These endogenous framing effects may outweigh any overall social utility effects due to the mere presence of communication. In two studies, we find that non-binding talk about fairness within a three-party,...
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Sean Silverthorne
- Research Summary
Overview
By: Eva Ascarza
Professor Ascarza’s research primarily focuses on providing researchers and marketers a better understanding of how to manage customer retention so as to reduce churn and increase firm’s profitability. She addresses these issues by building empirical models of customer...
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- August 2013
- Article
Customer-Driven Misconduct: How Competition Corrupts Business Practices
By: Victor Manuel Bennett, Lamar Pierce, Jason A. Snyder and Michael W. Toffel
Competition among firms yields many benefits but can also encourage firms to engage in corrupt or unethical activities. We argue that competition can lead organizations to provide services that customers demand but that violate government regulations, especially when...
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Keywords:
Competition;
Crime and Corruption;
Management Practices and Processes;
Ethics;
Consumer Behavior;
Customer Satisfaction;
Auto Industry;
Service Industry
Bennett, Victor Manuel, Lamar Pierce, Jason A. Snyder, and Michael W. Toffel. "Customer-Driven Misconduct: How Competition Corrupts Business Practices." Management Science 59, no. 8 (August 2013): 1725–1742. (Online Appendix. Lead article. Nominated for "Best Conference Paper Award" and "SMS Best Conference Paper Prize for Practice Implications" at 2012 Strategic Management Society International Conference.)
- 06 Nov 2008
- Op-Ed
Selling Out The American Dream
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The current...
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by John Quelch
- December 2004 (Revised May 2005)
- Case
Nestle: Sustainable Agriculture Initiative
Swiss food giant Nestle attempts to improve the performance of its suppliers of agricultural commodities to raise quality, lower costs, and contribute to sustainable development. Its initiatives focus first on coffee, cocoa, and milk. Nestle managers assert that the...
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Keywords:
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Social Issues;
Business and Community Relations;
Corporate Strategy;
Agribusiness;
Supply Chain Management;
Marketing Strategy;
Value Creation;
Food and Beverage Industry;
Agriculture and Agribusiness Industry
Reinhardt, Forest L. "Nestle: Sustainable Agriculture Initiative." Harvard Business School Case 705-018, December 2004. (Revised May 2005.)
Debora L. Spar
Debora Spar is the Jaime and Josefina Chua Tiampo Professor of Business Administration at Harvard Business School and Senior Associate Dean for Business and Global Society. Her current research focuses on issues of gender and technology, and the interplay between... View Details
- 2016
- Working Paper
Reviews, Reputation, and Revenue: The Case of Yelp.com
By: Michael Luca
Do online consumer reviews affect restaurant demand? I investigate this question using a novel dataset combining reviews from the website Yelp.com and restaurant data from the Washington State Department of Revenue. Because Yelp prominently displays a restaurant's...
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Keywords:
Revenue;
Network Effects;
Reputation;
Social and Collaborative Networks;
Food and Beverage Industry;
Service Industry;
Washington (state, US)
Luca, Michael. "Reviews, Reputation, and Revenue: The Case of Yelp.com." Harvard Business School Working Paper, No. 12-016, September 2011. (Revised March 2016.)
- August 1974 (Revised March 1986)
- Case
Architects Collaborative, Inc.
Although internationally recognized for quality design, the collaborative's billings have been on a plateau for four years and they are losing jobs to architects with sophisticated marketing practices. The main issue is how marketing can be integrated into a design...
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Wiechmann, Ulrich E., and Ralph Biggadike. "Architects Collaborative, Inc." Harvard Business School Case 575-016, August 1974. (Revised March 1986.)
- March 1995 (Revised May 1997)
- Case
Stonyfield Farm: September 1994
Samuel Kaymen and Gary Hirshberg founded Stonyfield Farm in 1983, in part to demonstrate that "environmentally and socially responsible businesses can also be profitable." In 1994, the company has grown to over $21 million in revenues, derived mainly from refrigerated...
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Keywords:
Growth Management;
Animal-Based Agribusiness;
Food;
Business Growth and Maturation;
Business Startups;
Growth and Development Strategy;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
New Hampshire;
California;
Russia
Bhide, Amar, and Mark Thurber. "Stonyfield Farm: September 1994." Harvard Business School Case 395-157, March 1995. (Revised May 1997.)
- October 2021 (Revised September 2022)
- Case
GoPro: Becoming a Subscription Hero
By: Elie Ofek, Marco Bertini and Nicole Tempest Keller
In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company’s subscription offering, considering whether to extend it beyond benefits that were directly related to the company’s iconic camera. Founded in 2002, GoPro had gained renown for its innovative...
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Keywords:
Subscription Model;
Pricing;
Lifestyle Brands;
Value Proposition;
Business Model;
Growth and Development Strategy;
Marketing Strategy;
Consumer Products Industry;
California
Ofek, Elie, Marco Bertini, and Nicole Tempest Keller. "GoPro: Becoming a Subscription Hero." Harvard Business School Case 522-022, October 2021. (Revised September 2022.)
- 05 Jan 2017
- Blog Post
Crossing the River: The HBS/HKS Joint Degree Program
rigor it deserved. The more time I spent in the social sector, the more I recognized that robust applications of strategy, financial analysis, and enterprise management were underrepresented in the field. After surveying potential...
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- Forthcoming
- Chapter
Media & Entertainment in Argentina: Doing Business in a Fragmented Society
By: Luciana Silvestri and Roberto Vassolo
We explore the issues of vertical and horizontal fragmentation in Argentina by examining how consumers relate to media and entertainment content and technologies. We focus on belly-of-the-market consumers (the most affluent at the bottom of the pyramid) and observe the...
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Keywords:
Demographics;
Marketing;
Consumer Behavior;
Entertainment and Recreation Industry;
Media and Broadcasting Industry;
Argentina
Silvestri, Luciana, and Roberto Vassolo. "Media & Entertainment in Argentina: Doing Business in a Fragmented Society." In Handbook of Spanish Language Media, edited by Alan Albarran. New York: Routledge, 2009.
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
Business, Aaron Chatterji, call “CEO activism,” in which corporate executives speak out about social or environmental issues not obviously related to their core businesses. “What prompted this research is that we kept observing instances...
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- 27 Jul 2010
- First Look
First Look: July 27
generations to come. Publisher's Link: http://press.princeton.edu/titles/9261.html The Impact of Corporate Social Responsibility on Investment Recommendations Authors:Ioannis Ioannou and George Serafeim Publication:Best Paper Proceedings...
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Martha Lagace
- August 1996 (Revised October 2003)
- Case
NutraSweet in China (A)
By: Michael Y. Yoshino and Carin-Isabel Knoop
Eve Stacey, a recent Harvard MBA, has the challenging task of evaluating the market opportunity for NutraSweet in China. She must decide how best to develop the market for the product in China. May be used with NutraSweet in China (B).
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Yoshino, Michael Y., and Carin-Isabel Knoop. "NutraSweet in China (A)." Harvard Business School Case 397-029, August 1996. (Revised October 2003.)
- Web
Online Leadership Principles Course | HBS Online
specialist. "I found the content of the course to be extremely informative and applicable to the real challenges of being a leader. I loved the frameworks and the case study model of the course, and I thought the course was very manageable on top of a full-time job."...
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- 2019
- White Paper
Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy
By: George Serafeim, T. Robert Zochowski and Jennifer Downing
Reimagining capitalism is an imperative. We need to create a more inclusive and sustainable form of capitalism that works for every person and the planet. Massive environmental damage, growing income and wealth disparity, stress, and depression within developed...
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Keywords:
Impact-Weighted Accounts;
IWAI;
Background;
Economic Systems;
Economy;
Corporate Social Responsibility and Impact;
Measurement and Metrics;
Financial Statements
Serafeim, George, T. Robert Zochowski, and Jennifer Downing. "Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy." White Paper, Harvard Business School, Boston, MA, September 2019.
- 2012
- Other Unpublished Work
Strategic responses to collective activism in the U.S. biomass sector
By: Shon R. Hiatt
Almost all companies face constraints and pressure from collective activists. Using tactics such as protests, boycotts, and lobbying, social movement organizations and collective actors can draw significant media attention to issues facing industries and organizations,...
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- Web
HBS Working Knowledge – Harvard Business School Faculty Research
says Michael Norton in his book The Ritual Effect. More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World by Dina Gerdeman 23 JAN 2024 | Book Non-fungible tokens might seem like a fad approach to selling memes, but the concept could help companies open...
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- Career Coach
Philippe Taieb
Philippe (HBS '99) has been a Coach at HBS since 2006. He has been fortunate to work with scores of MBA Students and Alumni having a wide array of backgrounds (e.g. Investment Management, Consulting, Entrepreneurship, General Management, Healthcare, Private Equity,...
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