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All HBS Web
(2,485)
- People (7)
- News (232)
- Research (1,853)
- Events (1)
- Multimedia (5)
- Faculty Publications (1,498)
- Web
Top 10 MBA Voices Blogs of 2023 - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged...
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- March 2015
- Case
Unilever: Combatting Global Food Waste
By: David F. Drake, Janice H. Hammond and Matthew G. Preble
The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain...
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Keywords:
Food Waste;
Sustainable Business And Innovation;
Sustainable Supply Chains;
Sustainable Operations;
Organization Alignment;
Environmental Sustainability;
Operations;
Supply Chain Management;
Growth and Development Strategy;
Food;
Agribusiness;
Strategy;
Organizational Change and Adaptation;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Food and Beverage Industry;
Forest Products Industry;
Manufacturing Industry;
Retail Industry;
North and Central America;
Europe;
Asia;
Africa;
Latin America;
India
Drake, David F., Janice H. Hammond, and Matthew G. Preble. "Unilever: Combatting Global Food Waste." Harvard Business School Case 615-040, March 2015.
- Web
Tegus | Baker Library | Bloomberg Center | Harvard Business School
public and private companies. Go To Database Access Access method HBS Intranet Individual Account Access notes Individual login with HBS email address required. HBS affiliates: Register for a Tegus account. Related Resources Tegus, BamSEC and Canalyst account setup-HBS...
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- Web
Health Care - Faculty & Research
focuses on how management principles and best practices from other industries can be applied; how the process of innovation can be improved; how principles of strategy and consumer choice can be utilized; how information technology can...
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- 15 May 2007
- First Look
First Look: May 15, 2007
the industry and dominated it for nearly 20 years, the well-respected company faces a bevy of new entrants from the banking, mortgage finance, and insurance sectors. In particular, management must decide how to respond to an aggressive...
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Keywords:
Martha Lagace
- Web
Myth Busting: Financial Aid for 2+2 Students - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged...
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- 01 Mar 2024
- News
Game On
15 facilities. The land that they’re purchasing in each location is zoned for light industrial use that, according to Florida zoning code, could be used for an attractive range of alternative purposes, from storage or warehousing to View Details
- Web
It’s Time to Build: Why the MS/MBA Is Right for You! - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged...
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- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
needs. The velocity or rate of adaption that firms need to adjust to a new directional reality will depend on customer demand. Industries with decreasing customer demand—offline entertainment, hospitality, real estate, View Details
- Web
Bringing Space Tech Back to Earth - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged...
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- November 2023 (Revised March 2024)
- Technical Note
Customer Data Privacy
By: Eva Ascarza and Ta-Wei Huang
This note provides an overview of the evolving landscape of customer data privacy in 2023. It highlights two pivotal aspects that make privacy a central concern for businesses: building and maintaining customer trust and navigating the intricate regulatory...
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Keywords:
Customer Relationship Management;
Governance Compliance;
Governing Rules, Regulations, and Reforms;
Risk and Uncertainty;
Reputation;
Trust;
Information Management;
Retail Industry;
Retail Industry;
Retail Industry;
Retail Industry;
Europe;
United States
Ascarza, Eva, and Ta-Wei Huang. "Customer Data Privacy." Harvard Business School Technical Note 524-005, November 2023. (Revised March 2024.)
- Web
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting
Insights & Advice 11 Dec 2023 Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy Becca Carnahan Author HBS Team tag Alumni Consumer Products / Retail Student & Alumni Stories Kyle Leahy (MBA 2011) stepped...
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Nancy F. Koehn
Nancy F. Koehn is a historian at the Harvard Business School where she holds the James E. Robison chair of Business Administration. Koehn's research focuses on crisis leadership and how leaders and their teams rise to the challenges of high-stakes situations. Her... View Details
- October 2014
- Supplement
Quiet Logistics (B)
By: Robert Simons and Natalie Kindred
This two-part case focuses on how to identify and manage strategic uncertainties in an innovative, entrepreneurial start-up company. In the (A) case, students learn about Quiet Logistics, an e-commerce fulfillment company working with high-end apparel retailers such as...
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Keywords:
Strategy Execution;
Strategic Uncertainties;
Managing Growth;
Disruptive Change;
Robotics;
Disruptive Technologies;
Managing Start-ups;
Management Control Systems;
Performance Measurement;
Business Growth and Maturation;
Disruption;
Entrepreneurship;
Disruptive Innovation;
Crisis Management;
Risk Management;
Organizational Change and Adaptation;
Business Strategy;
Competitive Strategy;
E-commerce;
Distribution Industry;
Distribution Industry;
United States
Simons, Robert, and Natalie Kindred. "Quiet Logistics (B)." Harvard Business School Supplement 115-003, October 2014.
- February 2017 (Revised November 2017)
- Case
1436: The First Pure Chinese Luxury Fashion Brand?
By: Anat Keinan, Sandrine Crener and Hannah H. Chang
The case traces the birth of 1436, a new luxury brand specializing in cashmere garments. It describes how this venture emerged organically out of a combination of manufacturing and retail expertise with the ambition of creating the first pure Chinese luxury brand. The...
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Keywords:
Brands and Branding;
Marketing Strategy;
Product Positioning;
Luxury;
Global Strategy;
Fashion Industry;
China
Keinan, Anat, Sandrine Crener, and Hannah H. Chang. "1436: The First Pure Chinese Luxury Fashion Brand?" Harvard Business School Case 517-100, February 2017. (Revised November 2017.)
- January 2015 (Revised March 2015)
- Case
Wegmans and Listeria: Developing a Proactive Food Safety System for Produce
By: Ray A. Goldberg and Christine Snively
In July 2014, supermarket chain Wegmans received notification from supplier Wawona Packing Co. that its peaches arrived in Australia with a small trace of Listeria monocytogenes. While some countries such as Australia allowed low-levels of listeria to be present in...
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Keywords:
Food Safety;
Food Safety Standards;
Grocery;
Safety;
Food;
Retail Industry;
Retail Industry;
Australia;
United States
Goldberg, Ray A., and Christine Snively. "Wegmans and Listeria: Developing a Proactive Food Safety System for Produce." Harvard Business School Case 915-412, January 2015. (Revised March 2015.)
- February 1997 (Revised April 1998)
- Case
first direct (A)
Describes the operations and strategy of the world's largest, fastest growing branchless bank. Using a person-to-person interface over conventional phone lines, First Direct provides standard banking and related financial products to nearly 700,000 customers throughout...
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Keywords:
Service Delivery;
Customer Satisfaction;
Banks and Banking;
Innovation and Invention;
Banking Industry;
United Kingdom
Rayport, Jeffrey F., and Dickson Louie. "first direct (A)." Harvard Business School Case 897-079, February 1997. (Revised April 1998.)
- Web
My HBS Financial Aid Story: Why I Chose to Invest in My Future - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged...
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- 2012
- Chapter
Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM
By: Jill Avery and Susan Fournier
With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's...
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Keywords:
Brands;
Brand Management;
CRM;
Customer Relationship Management;
Customer Focus and Relationships;
Customers;
Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Consumer Products Industry
Avery, Jill, and Susan Fournier. "Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM." In Consumer-Brand Relationships: Theory and Practice, edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin, 301–316. Routledge, 2012. (Paperback edition published in 2013.)
- September 2009
- Case
Culinarian Cookware: Pondering Price Promotion
By: John A. Quelch and Heather Beckham
In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price...
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Keywords:
Profitability Analysis;
Consumer Marketing;
Brand Equity;
Pricing Policies;
Sales Promotions;
Small & Medium-sized Enterprises;
Decisions;
Goals and Objectives;
Price;
Marketing Strategy;
Consumer Behavior;
Management Teams;
Sales;
Brands and Branding;
Consumer Products Industry
Quelch, John A., and Heather Beckham. "Culinarian Cookware: Pondering Price Promotion." Harvard Business School Brief Case 094-057, September 2009.