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Show Results For
-
All HBS Web
(3,429)
- People (5)
- News (739)
- Research (2,111)
- Events (3)
- Multimedia (36)
- Faculty Publications (1,670)
- 24 Jul 2012
- First Look
First Look: July 24
PublicationsThe Need for Sector-Specific Materiality and Sustainability Reporting Standards Authors:Robert G. Eccles, Jr., Michael P. Krzus, Jean Rogers, and George Serafeim Publication:Journal of Applied Corporate Finance (forthcoming) Abstract Even though the...
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Keywords:
Sean Silverthorne
- Web
Historical Data & Sources - Business History
Data Set in Excel Banana Exports by Country FAO (Food and Agricultural Organization of the United Nations) Food and Agricultural Organization of the United Nations, Yearbook of Food and Agricultural...
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- February 2021 (Revised September 2022)
- Case
White Claw: Defending Market Share as Competition Encroaches
By: Jill Avery
By the end of 2019, two brands accounted for 84% of hard seltzer sales, a segment that had recently taken the U.S. beer market by storm, growing from $3 million in 2015 to over $2.7 billion by the start of the summer of 2020. White Claw was the dominant market leader...
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Keywords:
Brand Management;
Alcoholic Beverages;
Beer/brewing Industry;
Brand Positioning;
Growth;
Competitive Positioning;
Consumer Products;
Beverage Industry;
Value Proposition;
Marketing;
Brands and Branding;
Competition;
Product Positioning;
Competitive Strategy;
Consumer Behavior;
Food and Beverage Industry;
Food and Beverage Industry;
United States
Avery, Jill. "White Claw: Defending Market Share as Competition Encroaches." Harvard Business School Case 521-073, February 2021. (Revised September 2022.)
- July 2022 (Revised August 2022)
- Case
Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category
By: Ayelet Israeli and Anne V. Wilson
Athletic Brewing Company (“Athletic,” for short) was founded by Bill Shufelt and John Walker in 2017. In creating Athletic, Shufelt and Walker opened the first U.S. brewery and taproom fully devoted to the production of non-alcoholic (NA) craft beer. By 2021, Athletic...
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Keywords:
Advertising;
Brands and Branding;
Product Development;
Product Marketing;
Product Positioning;
Product Launch;
Product Design;
Product;
Competition;
Marketing;
Entrepreneurship;
Growth Management;
Cultural Entrepreneurship;
Culture;
Food and Beverage Industry;
United States
Israeli, Ayelet, and Anne V. Wilson. "Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category." Harvard Business School Case 523-021, July 2022. (Revised August 2022.)
- 18 Jul 2023
- Cold Call Podcast
Diversity and Inclusion at Mars Petcare: Translating Awareness into Action
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
as a result, but also avoiding disasters. The ice cream and other foods businesses were built patiently by the acquisition of one local firm after another, and their melding into the Unilever model. Following the National Starch...
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- 06 Sep 2022
- Blog Post
Student Spotlight: Summer Internships in Business & Environment
Section H), Summer Internship: ICM Mosaic Fellow / Summer Associate at Pangaea Ventures Pangaea is a hard-tech focused impact investor. For Pangaea, this means investing in companies across three key themes: food and water security,...
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- June 2016 (Revised March 2017)
- Case
Global Wine War 2015: New World Versus Old
By: Christopher A. Bartlett and Sarah McAra
This case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China’s wine consumption growth presented a large and fast-growing export target that was extremely...
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Keywords:
Competitive Advantage;
Government Regulation;
Industry Analysis;
International Business;
International Marketing;
Market Entry;
Exports;
Business And Government Relations;
China;
Europe;
France;
Australia;
Trade;
Global Strategy;
Governing Rules, Regulations, and Reforms;
Consumer Behavior;
Market Entry and Exit;
Competition;
Food and Beverage Industry;
France;
Europe;
Australia;
China
Bartlett, Christopher A., and Sarah McAra. "Global Wine War 2015: New World Versus Old." Harvard Business School Case 916-415, June 2016. (Revised March 2017.)
- June 2017
- Case
Harmonie Water: Refreshing the World Naturally
By: John A. Quelch and John L. Teopaco
The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product...
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Keywords:
Brands and Branding;
Advertising;
Marketing Communications;
Global Strategy;
Food and Beverage Industry
Quelch, John A., and John L. Teopaco. "Harmonie Water: Refreshing the World Naturally." Harvard Business School Brief Case 917-527, June 2017.
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
navigating from DVDs by mail to creating content. The venerable cereal company Kellogg has been shifting from breakfast food to snacks. McDonald says the big question is whether a company can use those moments to chart a path to improved...
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by Lane Lambert
- Web
Global Business Course | HBS Online
cross-border flows of goods and capital affect firms’ and nations’ competitive positions, and analyze the effects of environmental change on the competitive landscape. Highlights Absolute Advantage - Static of Production Frontier Water and View Details
- Web
Social Enterprise Tools - New Venture Competition
conditional newborn essentials kit that reduces infant and maternal mortality in South Asia. Executive Summary Presentation Business Plan FOCUS Foods 2015 Winner Urban aquaponics farm that will be a self-sustaining symbiotic fish and...
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- 01 Mar 2024
- News
Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when...
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- 26 Jul 2022
- Research & Ideas
Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews
information. As such, the professors devised an algorithm to identify how review text on Yelp is associated with regulatory inspections. They found that food handling violations are predicted by words like “sick” and “nauseous,” while the...
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- December 2022 (Revised January 2023)
- Case
Cann: High Hopes for Cannabis Infused Beverages
By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six...
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Keywords:
Stigma;
Product Innovation;
Product Introduction;
Product Differentiation;
New Products;
New Product Marketing;
New Product Management;
Brand Management;
Branding;
Packaging;
Positioning;
Growth Strategy And Execution;
Growth;
Cannabis Industry;
Purpose;
Purpose Brands;
LGBTQ;
Direct-to-consumer;
DTC;
Regulations;
Channels Of Distribution;
Product Development;
Product Marketing;
Product Positioning;
Product;
Innovation and Invention;
Brands and Branding;
Marketing;
Marketing Communications;
Marketing Channels;
Advertising;
Advertising Campaigns;
Digital Marketing;
Market Entry and Exit;
Governing Rules, Regulations, and Reforms;
Food and Beverage Industry;
Food and Beverage Industry;
United States;
Canada;
North America
Israeli, Ayelet, and Anne V. Wilson. "Cann: High Hopes for Cannabis Infused Beverages." Harvard Business School Case 523-074, December 2022. (Revised January 2023.)
- September 2010 (Revised February 2011)
- Case
Red Lobster
By: David E. Bell and Jason Riis
Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an opportunity to shift its target customer segment. The chain is in the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over...
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Keywords:
Advertising;
Customer Satisfaction;
Marketing Strategy;
Consumer Behavior;
Research;
Segmentation;
Food and Beverage Industry
Bell, David E., and Jason Riis. "Red Lobster." Harvard Business School Case 511-052, September 2010. (Revised February 2011.)
- Web
Globalization - Faculty & Research
Analytics and Data Science; Digital Transformation; Digital Strategy; Marketing; Advertising; Sales; Organizational Culture; Product Development; Food and Beverage Industry; France; Europe Citation Educators Purchase Related Bojinov,...
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- September 2020
- Case
Drinkworks: Home Bar by Keurig
By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an...
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Keywords:
Marketing;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Market Design;
Distribution;
Distribution Channels;
Product;
Product Design;
Product Development;
Business Model;
Customers;
Customer Value and Value Chain;
Decision Making;
Decisions;
Goods and Commodities;
Innovation and Invention;
Technological Innovation;
Business or Company Management;
Growth and Development Strategy;
Research;
Research and Development;
Strategy;
Adoption;
Competitive Advantage;
Segmentation;
Information Technology;
Information Infrastructure;
Value;
Value Creation;
Food and Beverage Industry;
Food and Beverage Industry;
North and Central America;
United States
Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.
- May 1994 (Revised March 2008)
- Case
Barilla SpA (A)
Barilla SpA, an Italian manufacturer that sells to its retailers largely through third-party distributors, experienced widely fluctuating demand patterns from its distributors during the late 1980s. This case describes a proposal to address the problem by implementing...
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Keywords:
Order Taking and Fulfillment;
Logistics;
Supply Chain;
Technology;
Food and Beverage Industry;
Food and Beverage Industry;
Italy
Hammond, Janice H. "Barilla SpA (A)." Harvard Business School Case 694-046, May 1994. (Revised March 2008.)
- 11 Mar 2021
- News
Leading with Heart
both sort of felt deeply and we just said, "We have to work with each other." And after that, I joined JAB Holding, which is an investment fund that owns a bunch of food retail concepts like Krispy Kreme and Panera Bread, Pret a Manger,...
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