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Show Results For
-
All HBS Web
(3,394)
- People (5)
- News (739)
- Research (2,106)
- Events (3)
- Multimedia (36)
- Faculty Publications (1,668)
- May 2019
- Case
Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)
By: John A. Quelch and Katherine B. Hartman
The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product...
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Keywords:
Brands and Branding;
Product Development;
Management;
Product Marketing;
Product Positioning;
Marketing Strategy;
Partners and Partnerships;
Food and Beverage Industry
Quelch, John A., and Katherine B. Hartman. "Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)." Harvard Business School Brief Case 919-521, May 2019.
- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
the case “Nestlé: The World’s Largest Food Company Confronts Climate Change” to explore how the company is striving to achieve its sustainability objectives without sacrificing short- term performance and shareholder value. The event was...
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Keywords:
Jennifer Gillespie
- August 2020 (Revised February 2021)
- Case
Luckin Coffee (A): Caffeine-fueled Growth?
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for...
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Keywords:
Business Model;
Business Earnings;
Cost;
Cost Management;
Financial Statements;
Financial Condition;
Financial Management;
Stocks;
Profit;
Revenue;
Price;
Food;
Business History;
Employment;
Brands and Branding;
Product Positioning;
Marketing Strategy;
Business Strategy;
Expansion;
Competitive Strategy;
Food and Beverage Industry;
Technology Industry;
Asia;
China
Casadesus-Masanell, Ramon, and Karen Elterman. "Luckin Coffee (A): Caffeine-fueled Growth?" Harvard Business School Case 721-370, August 2020. (Revised February 2021.)
- 07 Dec 2022
- Blog Post
2022 Climate Symposium: Tackling Climate Together
achieve our goals. This year's theme 'Tackling Climate Together' is a nod to COP27 but also to our hopes for open collaboration and communication amid a further polarizing world.” The opening keynote address featured Irina Gerry, CMO of Change Foods, who started off...
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- August 2015 (Revised March 2017)
- Case
Planters Nuts
By: Robert J. Dolan and Donald K. Ngwe
In 2012 Planters had about $1 billion in U.S. annual revenues, but had experienced declining unit sales and household penetration over the past six years. The snack nuts category was growing overall, but household spending was shifting away from peanuts, cashews, and...
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Dolan, Robert J., and Donald K. Ngwe. "Planters Nuts." Harvard Business School Case 516-004, August 2015. (Revised March 2017.)
- 05 Jun 2009
- What Do You Think?
What Does Slower Economic Growth Really Mean?
it isn't. That is like saying that all apples are just that, apples." A rich discussion centered around a proposition raised by Colin Moore that more "stable" or "sustainable" forms of growth, for example food...
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- 18 Feb 2020
- Blog Post
A Vision of Love@HBS in 2020
rising college seniors. At SVMP, we developed a friendship, which turned into a relationship a year later during Laura’s work trip to the New York City Wine and Food Festival. We started off long-distance—flights between New York City and...
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- 2015
- Report
Clusters and Regional Economies: Implications for the Great Lakes - St. Lawrence Region
By: Christian H.M. Ketels
The Great Lakes – St. Lawrence Region, covering eight U.S. states and two Canadian provinces located around the lakes and waterways that have given this region its name, is what economic developers call a 'macro region'. It is an area of intensive economic interaction...
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Keywords:
Clusters;
Regional Policy;
Great Lakes;
Economic Development;
Industry Clusters;
Economy;
Canada;
United States
Ketels, Christian H.M. "Clusters and Regional Economies: Implications for the Great Lakes - St. Lawrence Region." Report, Conference of Great Lakes and St. Lawrence Governors and Premiers, Chicago, IL, August 2015.
- 11 Mar 2001
- Research & Ideas
Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries
a large scale into selling refrigerated meat and dairy food from New Zealand and Australia to Europe. 3 The upshot was the creation of diversified 'investment groups,' or business groups in the terminology preferred here, around the...
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Keywords:
by Geoffrey Jones
- 07 May 2024
- Blog Post
Opportunity to Offset Travel Emissions with Carbon Credits that Meet HBS Criteria
Utility to meet State Renewable Energy Requirements.) HBS has started to reduce our Scope 3 emissions by partially offsetting required academic student air travel, increasing our plant-based food options in our dining venues &...
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- 23 Mar 2023
- Blog Post
Arla Foods: How Sustainable Can A Dairy Company Be?
essays posted on the HBS Business and Environment Initiative’s Blog that highlights their reflections. Learn more about this IFC course on Decarbonization and Sustainable Production by watching this five minute video summary. Visit Date: January 5, 2023 Arla View Details
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
Most eight-year-olds are familiar with cooties: an imaginary infectious disease spread through proximity to children of the opposite sex. We eventually outgrow the silly idea. But when it comes to the world of consumer products, fear of associating with the opposite...
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- 01 Jan 2005
- News
Joseph J. O'Donnell, MBA 1971
including facilities in more than twenty arenas and stadiums, serving all kinds of snacks and comfort food in the stands and fine cuisine in the luxury boxes. It is also a major player in numerous convention and performing arts centers...
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- 08 Mar 2022
- Blog Post
Recalling My First Cold Call: A Conversation with Second-Year Students
like training a muscle, and it’s exactly what we are training here. VARUN NAGARAJAN (MBA 2022) Nagarajan is a member of the HBS Show Club, Entrepreneurship Club, and the South-Asian Business Association. He is also a part of the i-lab venture program and is currently...
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- November 2004 (Revised January 2007)
- Case
Ice-Fili (Abridged)
By: John R. Wells, Pai-Ling Yin and Michael G. Rukstad
Designed as an overview of all aspects of the strategy process: industry analysis, positioning, dynamics and sustainability, and scope issues of corporate strategy, including vertical integration, horizontal diversification, and location issues. Ice-Fili is the largest...
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Keywords:
Product Positioning;
Geographic Location;
Competition;
Vertical Integration;
Corporate Strategy;
Food and Beverage Industry;
Food and Beverage Industry;
Russia
Wells, John R., Pai-Ling Yin, and Michael G. Rukstad. "Ice-Fili (Abridged)." Harvard Business School Case 705-441, November 2004. (Revised January 2007.)
- June 2013 (Revised January 2016)
- Case
Château Margaux: Launching the Third Wine
By: Elie Ofek and Eric E. Vogt
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose...
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Keywords:
New Product Launch;
Marketing Plan;
Brand Management;
Go To Market Strategy;
Channels Of Distribution;
Wine Industry;
Marketing Strategy;
Distribution Channels;
Product Launch;
Brands and Branding;
Food and Beverage Industry;
Food and Beverage Industry;
France
Ofek, Elie, and Eric E. Vogt. "Château Margaux: Launching the Third Wine." Harvard Business School Case 513-107, June 2013. (Revised January 2016.)
- November 2018 (Revised April 2019)
- Case
Zespri Grows
By: David E. Bell and Natalie Kindred
Controlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned “corporatized cooperative” with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit but...
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Keywords:
Agribusiness;
Kiwi;
Kiwifruit;
Agriculture;
Global Supply Chain;
Branding;
Produce;
Coordinated Industry Structure;
Industry Coordination;
Countercyclical Supply;
New Product Development;
Product Strategy;
Differentiation;
Food;
Quality;
Trade;
Brands and Branding;
Marketing;
Strategy;
Global Strategy;
Change Management;
Organizational Change and Adaptation;
Globalization;
Globalized Firms and Management;
Competitive Strategy;
Resource Allocation;
Product Development;
Food and Beverage Industry;
Food and Beverage Industry;
Food and Beverage Industry;
New Zealand
Bell, David E., and Natalie Kindred. "Zespri Grows." Harvard Business School Case 519-047, November 2018. (Revised April 2019.)
- January 2024 (Revised May 2024)
- Case
Uncle Nearest: Creating a Legacy
By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone
Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the...
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Keywords:
Advertising;
Business Startups;
Customer Focus and Relationships;
Decisions;
Forecasting and Prediction;
Age;
Ethnicity;
Gender;
Corporate Entrepreneurship;
Entrepreneurship;
Working Capital;
Innovation Leadership;
Innovation Strategy;
Intellectual Property;
Trademarks;
Leadership Style;
Growth and Development;
Growth and Development Strategy;
Marketing;
Product Marketing;
Product Launch;
Marketing Strategy;
Mission and Purpose;
Organizational Culture;
Private Ownership;
Performance Effectiveness;
Strategic Planning;
Problems and Challenges;
Prejudice and Bias;
Social Issues;
Strategy;
Competition;
Competitive Strategy;
Expansion;
Food and Beverage Industry;
Food and Beverage Industry;
United States;
Tennessee;
France
Gibson, Hise, Archie L. Jones, Nicole Gilmore, and Ai-Ling Jamila Malone. "Uncle Nearest: Creating a Legacy." Harvard Business School Case 824-047, January 2024. (Revised May 2024.)
- 20 Sep 2021
- Blog Post
Student Spotlight: Summer Internships in Business and Environment
D), Summer Internship: Strategy and Marketing MBA Intern at Agriculture Capital Agriculture Capital is an investment advisor that invests in farmland and food processing assets to build consumer-driven, vertically integrated,...
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- March 2022 (Revised March 2024)
- Case
Hometown Foods: Changing Price Amid Inflation
During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as consumers hoarded baked goods and took up baking to pass the time and find comfort. Then, amid growing shortages in commodities, a vaccine arrived,...
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Keywords:
COVID-19 Pandemic;
Consumer Behavior;
Supply Chain;
Inflation and Deflation;
Spending;
Price Bubble;
Price;
Volatility;
Food and Beverage Industry
De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods: Changing Price Amid Inflation." Harvard Business School Case 522-087, March 2022. (Revised March 2024.)