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All HBS Web
(1,870)
- People (7)
- News (368)
- Research (1,196)
- Events (3)
- Multimedia (6)
- Faculty Publications (685)
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- 08 Nov 2016
- First Look
November 8, 2016
foods, which had previously been colored with dyes extracted from natural plants and organic minerals, helping them to achieve mass production and mass marketing. Color was easier to control, reproduce, and commoditize than other sensory...
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Sean Silverthorne
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
Dora Stern Abstract—This study sheds new light on first- and early-mover advantages. Research on this classic topic often assumes that each firm participates in the entirety of the innovation process and that all firms aim to monetize their innovations on View Details
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Dina Gerdeman
- 21 Jun 2011
- First Look
First Look: June 21
by Beijing is unlikely to suffice. Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs Authors: Dominique Lauga and Elie Ofek Publication: Marketing Science (forthcoming) Abstract We study a...
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Sean Silverthorne
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
the challenge. Globalization, the Internet, and instant communications combine to subject every corporate action to scrutiny whether the company communicates or not. This reality puts every company's reputation and brand at risk. The...
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by Martha Lagace
- 02 Feb 2010
- First Look
First Look: Feb. 2
per capita and, thus, lower cost of capital. We also explain that the variation in revenues per capita was both a product of the variation in natural endowments and a commodity boom that had asymmetric effects among states. These two...
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Martha Lagace
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
responsibilities—including product management, marketing, growth, and sales—to help you figure out if you want to join a startup and what to expect if you do. You'll gain insight into how successful startups operate and learn to assess...
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Sean Silverthorne