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- Faculty Publications (72)
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- All HBS Web (287)
- Faculty Publications (72)
- 19 Apr 2011
- First Look
First Look: April 19
elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,...
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Sean Silverthorne
- 11 Dec 2012
- First Look
First Look: Dec. 11
S&G to become the first publicly traded law firm in the world. The firm and its underwriters had just issued a prospectus and were now in the process of lining up investors for the offering. Gloria Rosen, a portfolio manager at...
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Sean Silverthorne
- Web
Entrepreneurship - Faculty & Research
active steps to increase their portfolio companies’ media coverage. The survey results also demonstrate that increased media coverage supports the companies with better recognition and branding and provides...
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- Web
2023 Reunion Presentations - Alumni
AmericasProfessor Tarun Khanna (PhDBE 1993) + More Info – Less Info How can global energy companies, with substantial fossil fuel-burning assets, navigate decarbonization of their portfolio and the transition to renewables without...
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- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
classes, beauty products, and eSports offerings. Chairman Lee and VC Lee believe that KCON is a good vehicle for accelerating the Hallyu wave of Korean culture that was still sweeping the globe and riding this wave in promoting CJ Group offerings. Indeed, the Group’s...
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Carmen Nobel
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
support. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55515 January–February 2019 Harvard Business Review What Does Your Corporate Brand Stand For? By: Greyser, Stephen A., and Mats Urde Abstract— While most firms are...
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Dina Gerdeman
- 19 Dec 2023
- Research & Ideas
15 Podcast Episodes That Grabbed Listeners in 2023
much like jazz. He also shares stories about a former president's photo and the acquisition of a television system to illustrate strategies for succeeding at the bargaining table. Jill Avery on Building a Winning Brand View Details
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by Danielle Kost
- Web
HBS - The year in Review
Custom programs. And, while the HBS Online portfolio continued its rapid growth with four new certificate programs and three new Certificates of Specialization, it also hosted Connext, an annual gathering of learners, in a hybrid format...
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- 10 May 2011
- First Look
First Look: May 10
menu. We illustrate this result empirically in the context of 401(k) plans, where we show a negative relation between the number of investment choices in a 401(k) plan and the quality of the optimal portfolio achievable given those...
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Sean Silverthorne
- Web
Topics - HBS Working Knowledge
Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (9) Attitudes (16) Auctions (4) Balanced Scorecard (11) Banks and Banking (28) Behavioral Finance (7) Behavior (73) Bids and Bidding (1) Bonds (7) Borrowing and Debt (12) Boundaries (4)...
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- 01 Dec 2023
- News
A More Accommodating Approach
Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture, construction, geospatial, and...
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Jennifer Gillespie
- Web
Business & Environment - Faculty & Research
volume and constituted a key lever for the company to increase its positive impact on sustainability. IKEA Group Management therefore had to decide how to manage its portfolio of wood sustainability initiatives, especially in the context...
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- 26 Feb 2008
- First Look
First Look: February 26, 2008
a unique aspect of our research setting allows us to test who is responsible for the earnings management. While firms appear unable to increase the frequency of display promotions in the short run, they can reallocate these promotions within their View Details
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Martha Lagace
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could...
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- Web
Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting
objectives,” Lichter said. “Examples include the intersection of A.I. and climate tech and sustainable construction.” Past interns have also helped portfolio companies build their go-to-market strategies and develop new View Details
- Web
Advisory Board - Entrepreneurship
opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty retailer and cosmetics View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,...
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- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
model helps measure that." The Ideal Mix When planning marketing campaigns, brand managers have a wide portfolio of weapons to draw on, including in-store merchandising, advertising, coupons and...
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by Dina Gerdeman
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
association as well as the food and beverage brands that supply them. We’ve invested in the industry and served as corporate board members and leaders of industry coalitions, and we now, as educators, prepare future founders and leaders...
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- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of...
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