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Show Results For
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All HBS Web
(148)
- News (25)
- Research (102)
- Events (1)
- Multimedia (2)
- Faculty Publications (58)
- Portrait Project
Ron Babalakin
Growing up, film and TV was like food and drink. My mum used media to feed us lessons about world cultures and life’s complexities. She showed me The Gods Must Be Crazy – a film about a Kalahari bushman whose life turns upside down when he first encounters a glass...
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- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that...
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- 17 May 2017
- News
Nisa Godrej Takes Over
company] for 25 years." A recent piece in Quartz suggests that Godrej’s appointment is part of a larger cultural movement in India, with more and more women taking on visible executive roles. Last July, Coca-Cola India appointed its...
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- 17 Oct 2007
- Research & Ideas
Why Global Brands Work
appeal. Think Coca-Cola and Disney. 2. A focus on a single product category. Think Nokia and Intel. 3. The company name is the brand name. All marketing dollars are concentrated on that one brand. Think GE and IBM. 4. Access to the global...
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- 01 Jun 2015
- News
Feedback
alumni.hbs.edu Freedom Farmer Re: Pierre Ferrari (MBA 1976) The development sector is hugely important. Thanks, Pierre, for bringing your leadership and skills to improve the lives of so many. —Christian C. Johnson (MBA 1993) via alumni.hbs.edu Having spent more than a...
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- 29 Oct 2015
- Blog Post
Why We Recruit: Bloom Energy
greenhouse gas emissions. We are currently producing power for many Fortune 500 companies including Google, Wal-Mart, AT&T, eBay, Staples, The Coca-Cola Company, as well as notable non-profit organizations such as Caltech and Kaiser...
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Manufacturing
- Profile
LaToya Marc
for leadership at a management level." While in school, LaToya applied her talents at a Coca-Cola bottler and at Bank of America, helping them roll out new lines of envelope-free ATMs, and forecast cash distribution to minimize...
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- 01 Aug 2007
- Op-Ed
Company Town: Fixing Corrupt Governments
African villages, store owners paint Coca-Cola signs on the sides of their tin shacks. These signs are not sanctioned or paid for by the company. They are seen by locals as a sign of credibility. Companies and nonprofits have stronger...
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by Eric Werker
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
perspective. "I'd never actually heard a product speak," he recalls. "It was like listening to a can of Coca-Cola explain how it would like to be marketed." That initial encounter inspired Deighton to write...
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- 22 Sep 2003
- Research & Ideas
How Businesses Can Respond to AIDS
in the chain. Business cannot sit this one out.— Buff Mackenzie, USAID Take Coca-Cola, for example. According to Carol Martel, director of public affairs for the Coca-Cola Company, the secret-formula concentrate that is the essence of...
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by Martha Lagace
- 11 Dec 2017
- News
Growing from Within
customer service. My earlier experience at Coca-Cola has been very helpful as it instilled a strong focus on the consumer. Listening to our customers and delivering on their expectations is key to our growth strategy. From my experience,...
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- 01 Jun 2007
- News
KPMG for Mayor!
villages, store owners paint Coca-Cola signs on the sides of their tin shacks. These signs are not sanctioned or paid for by the company. They are seen by locals as a sign of credibility. Companies and nonprofits have stronger incentives...
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- 01 Dec 2005
- News
Buy the Book
perspective. “I’d never actually heard a product speak,” he recalls. “It was like listening to a can of Coca-Cola explain how it would like to be marketed.” That initial encounter inspired Deighton to write “Marketing James Patterson,” a...
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- 08 Oct 2013
- News
The Green Giant
Coca-Cola and Walmart, and governments like South Africa and Bhutan and even China, investing in sustainability," he says. The 51-year-old Atlanta native is married to Jackie Prince Roberts, director of sustainable technologies, climate...
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- 19 Jun 2012
- First Look
First Look: June 19
League, to serving as that country's foreign minister, and to his many years at the United Nations, with special emphasis on his actions as a mediator in Lebanese and Afghan conflicts. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/912028-PDF-ENG View Details
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Sean Silverthorne
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
of MasterCard and American Express. Likewise Coca-Cola is in, as always, but Pepsi's out. That's one big reason why Pepsi has had trouble gaining brand traction in international markets. What about all the other companies that can't land...
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Garry Emmons
- 02 Sep 2016
- Op-Ed
The Twitter Election
data analytics. Many commercial marketers, Coca-Cola for example (with more than 99 million Facebook likes), are leveraging social media much more effectively than Trump to better understand their customers.At the same time, Trump has...
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by John Quelch and Thales Teixeira
- 01 Aug 2002
- News
For Alumni Only: Breakthrough Insights Program Debuts
exploring the unexpected challenges faced by M. Douglas Ivester in exercising effective leadership during his two-year tenure as chairman and CEO of the Coca-Cola Company. Professor Richard Tedlow then dealt with leadership issues from a...
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Laura Singleton
- 04 Dec 2007
- First Look
First Look: December 4, 2007
might be for the company; and so forth. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708462 The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged) Harvard Business School Case...
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Martha Lagace
- Web
Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog
meaningfully reach and be used by a broad set of customers --- thereby making the greatest long-term impact --- is a question of whether the product line is effective in facilitating the diffusion of innovations. We explore these questions in the spirit of former View Details