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- 17 Oct 2006
- First Look
First Look: October 17, 2006
formed and changed by it. The tale of Walt Disney's roller-coaster journey from small-town paperboy to underage ambulance-driving serviceman to amateur animator and thrice-failed businessman to iconic leader is told against the backdrop...
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Sean Silverthorne
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
YouTube views. By contrast, Nestlé's self-explanatory "From Maine Water Springs to You: The Journey of Poland Springs Water" has barely cracked 500 views. So why did one water commercial sparkle on YouTube, while the other fizzled? The...
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- 07 Oct 2008
- First Look
First Look: October 7, 2008
online grocer to address this question. In general, we find that as the delay between order completion and delivery increases, grocery customers spend less, order a higher percentage of "should" items (e.g., vegetables), and...
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Martha Lagace
- 04 Jun 2013
- First Look
First Look: June 4
around the world who want to study its practices. The Clinic's journey also holds lessons for organizations outside health care that must suddenly compete by creating a superior customer experience. The...
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Sean Silverthorne
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking, operationalized as perspective-taking. In Study 1, a longitudinal field study of View Details
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Sean Silverthorne
- 15 Nov 2016
- First Look
November 15, 2016
deployment, and management of multiple brands as a coordinated portfolio of meaning-based assets that address the needs of diverse customers in a marketplace and maximize return while minimizing risk. It specifies the optimal portfolio of...
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Sean Silverthorne
- 27 May 2009
- First Look
First Look: May 27, 2009
on a farsighted version of strong dominance (cf., Roth and Postlewaite, 1977) if no individual is indifferent between his endowment and the endowment of someone else. Download the paper: http://www.hbs.edu/research/pdf/09-129.pdf Altruistic Dynamic Pricing with View Details
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Martha Lagace
- 15 Dec 2015
- First Look
December 15, 2015
his coauthors, correct some of the misinformation, describe how the thinking on the subject has evolved, and discuss the utility of the theory. They start by clarifying what classic disruption entails—a small enterprise targeting overlooked View Details
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Carmen Nobel
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