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All HBS Web
(223)
- People (1)
- News (46)
- Research (160)
- Events (1)
- Multimedia (1)
- Faculty Publications (68)
- 22 Nov 2016
- First Look
November 22, 2016
the best way for Guler to optimize the company’s investment in its customer loyalty program? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516087-PDF-ENG Harvard Business School Case 517-020...
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Sean Silverthorne
- 20 Jan 2015
- First Look
First Look: January 20
engendered fierce loyalty from those who worked with him. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/415031-PDF-ENG Harvard Business School Case 415-032 Jean-Claude Biver (B): Leading Change at Hublot No abstract...
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Sean Silverthorne
- 17 Oct 2023
- HBS Case
With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees
structure also has to be ‘right’ in order to be successful.” Benefiting from subscriptions while guarding against subscription fatigue For companies, the benefits of the subscription model include more stable and predictable revenue streams, improved inventory...
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- 07 Apr 2009
- First Look
First Look: April 7, 2009
sold by knowledgeable associates, The Home Depot became a destination place for customers in need of anything from shovels to a new kitchen sink or supplies to use in recovering from a hurricane or flood. Disasters are thus both a source...
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Martha Lagace
- Web
Live from Klarman Hall - Alumni
purpose right. Based on extensive field research, I will show how deep-purpose companies energize their enterprise by inspiring employees and fostering greater loyalty and trust with customers and partners....
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- 16 Jun 2008
- Research & Ideas
Seven Tips for Managing Price Increases
sticker shock? 1. Understand Your Customers. There are at least four ways in which customers can respond to higher gas prices: downgrade from premium to regular; take fewer trips by car, consolidate errands, switch to public...
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by John Quelch
- 11 Jun 2012
- Research & Ideas
When Business Competition Harms Society
facilities are more lenient when their organizational scope includes products and services, like selling cars, where enticing customer loyalty can enhance profits. On the other hand, compared with...
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- 19 Dec 2011
- Research & Ideas
Climbing the Great Wall of Trust
economy, it's getting more essential that global executives learn their way around Chinese cultural customs in order to be successful in that country. While every country has its version of the "old boys network" that defines...
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by Michael Blanding
- 07 Jun 2023
- HBS Case
3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook
the price, Karp notes. In some cases, a company might keep its prices lower than the amount customers might be willing to part with to earn brand loyalty or hedge against market fluctuations. Similarly, a...
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by Michael Blanding
- 23 Nov 2021
- Book
What It Takes to Build an Organizational Culture That Wins
people that is comfortable with “how and why we do things around here.” This is a place where employees like to work and are highly engaged, leading to both employee and customer loyalty that is directly...
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by Avery Forman
- 01 Nov 2017
- What Do You Think?
What Are the Real Lessons of the Wells Fargo Case?
measures all metrics. Hard and soft.”), Steve Braje (“You’re better off showing the value of increasing customer loyalty and focusing on that.”), and “bean counter” (operate by means of a balanced triangle...
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- 14 May 2018
- Research & Ideas
Amazon vs. Whole Foods: When Cultures Collide
were appealing to a wealthy customer with a curated selection of healthy products that people could trust.” The company also earned loyalty from team members—it was named one of America’s best companies to...
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- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We...
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- Web
Named Fellowship Funds - Alumni
and manages loyalty programs. For his contributions to the marketing field, in 2012 he was inducted into the Direct Marketing Association Hall of Fame. Brierley and his wife, Diane, were recently honored as outstanding philanthropists in...
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- 28 Jan 2019
- Research & Ideas
Forget Cash. Here Are Better Ways to Motivate Employees
motivators that will entice greater effort and loyalty out of workers. Turns out, using cash as a carrot isn’t always the best answer, according to new research by Harvard Business School Assistant Professor Ashley V. Whillans. More than...
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by Dina Gerdeman
- 23 Jan 2024
- Book
More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World
that creates surprisingly flexible value. NFTs can turn images into event tickets, and event tickets into brand anchors. They will usher in the next generation of customer loyalty programs, creating...
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- Web
HBR Classics - Alumni
Discipline of Innovation, Peter F. Drucker The Innovation Catalysts, Roger L. Martin Managing Markets and Customers Building Loyalty in Business Markets Customer Management...
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- 16 Jun 2021
- HBS Case
Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm
year—and it’s still unclear when many ships will set sail again. "There was a lot at stake, with $20 billion in annual revenues and hundreds of thousands of passengers transported every year." Compounding the challenge of losing customers...
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- 29 Nov 2022
- Research & Ideas
How Much More Would Holiday Shoppers Pay to Wear Something Rare?
up against the customer loyalty they gain from making those goods more widely available? “There are groups of people who can’t afford to pay more for a good and will be obviously annoyed if they are left...
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- 28 Sep 2011
- Research & Ideas
The Profit Power of Corporate Culture
returns to labor, and relationships with customers (producing loyalty and customer "ownership") as well as innovation and financial performance. If the organization...
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by Sean Silverthorne