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All HBS Web
(180)
- People (1)
- News (27)
- Research (102)
- Multimedia (3)
- Faculty Publications (86)
- March 2015 (Revised December 2016)
- Case
American Well: The DTC Decision
By: Elie Ofek and Natalie Kindred
In late 2013, telehealth company American Well, which developed a digital platform that allowed patients to conduct online medical consultations with physicians, is considering pursuing a direct-to-consumer (DTC) strategy. Founded in 2006, American Well had, to date,...
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Keywords:
Health Care;
Telehealth;
Telemedicine;
American Well;
Schoenberg;
Boston;
Israel;
Technology;
Online Care;
Direct-to-consumer;
DTC;
Health Insurance;
Affordable Care Act;
Health Care Reform;
Accountable Care Organizations;
Technology Change;
Innovation & Entrepreneurship;
Digital Marketing;
Strategy;
Competition;
Information Technology;
Marketing;
Technological Innovation;
Technology Adoption;
Entrepreneurship;
Marketing Strategy;
Health Industry;
Technology Industry;
Boston;
Massachusetts;
United States;
Israel
Ofek, Elie, and Natalie Kindred. "American Well: The DTC Decision." Harvard Business School Case 515-032, March 2015. (Revised December 2016.)
- 09 Apr 2013
- First Look
First Look: April 9
Cases & Course Materials Harvard Business School Case 612-016 Lowell General Physician Hospital Organization This case focuses on the Alternative Quality Contract (AQC), a novel payment program designed to incentivize providers to deliver less costly, high...
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Sean Silverthorne
- August 2023 (Revised April 2024)
- Case
eBee: Affordable Mobility for Africa
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the...
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Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "eBee: Affordable Mobility for Africa." Harvard Business School Case 724-360, August 2023. (Revised April 2024.)
- Web
Blavatnik Fellowship in Life Science Entrepreneurship - Health Care
with complex chronic disease that can be treated with exercise and conducts research on innovative approaches to healthy behavior change. As a fellow, Simin plans to refine Systole’s product development and go-to-market strategy. Simin...
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- April 2024
- Teaching Note
eBee: Affordable Mobility for Africa
By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell
The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the...
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- 02 Nov 2023
- News
Seeding Startups
Shirish Nadkarni (MBA 1987) was the director of product planning for Microsoft’s MSN when he decided he was ready to become an entrepreneur. He had recently led the growing internet portal’s 1997 acquisition of Hotmail, the first free, web-based email solution, and the...
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Keywords:
April White
- Web
Loan Reduction - Entrepreneurship
Model: Definition of business model and go-to-market strategy; key performance indicators and milestones, particularly over the next 3-, 6-, and 12-month time horizons. Fundraising Plan: Please submit either a spreadsheet or a Word...
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- Web
Judging - New Venture Competition
capital firms in the US. Also included are some of the most successful HBS entrepreneurs from top companies. Judging criteria is focused on Customer Value Proposition which includes size of market, competitive landscape, and clear differentiation, Economic model of the...
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- Web
Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting
objectives,” Lichter said. “Examples include the intersection of A.I. and climate tech and sustainable construction.” Past interns have also helped portfolio companies build their go-to-market strategies and develop new brand guidelines....
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- Web
Harvard Business School Announces 2023 Goldsmith Fellows - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- Web
Harvard Business School Announces Its 2023-2024 Blavatnik Fellows - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- Web
For Organizations - Business & Environment
opportunity to engage with students who might be a fit for your organization. In past BEI Independent Projects, student teams have helped develop a commercial plant site selection plan for silicon wafer manufacturer 1366 Technologies, a View Details
- 18 May 2023
- News
India's New Money Managers
experiences came together for Gupta. A project for her business strategy class asked her to select a business and create a go-to-market strategy for it. Gupta and her team presented an investment platform for women called LXME (named for...
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Maureen Harmon
- 06 Sep 2022
- Blog Post
Student Spotlight: Summer Internships in Business & Environment
decarbonization customer research and go-to-market strategy development. Grace's role prior to HBS was a Solar Engineering Associate at EDP Renewables. Rick Marquardt (MBA 2023, Section K), Summer Internship: Strategy MBA Intern at Tender...
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- 16 Aug 2022
- Op-Ed
Now Is the Time for Entrepreneurs to Play Offense
for developing job descriptions and scoring candidates. Rethink your product development prioritization process. Make sure sales best practices are being disseminated systematically within the go-to-market organization. Fire unprofitable...
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by Jeffrey Bussgang
- Web
Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement
technologies are at the forefront of the healthcare industry, the rare disease population cannot yet again be overlooked. About the author: Gabby Choi (MBA 2017) is a seasoned startup tech operator, focusing on go-to-market and business...
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- 20 May 2022
- Blog Post
Nucleate Eco: Connecting Aspiring MBA Entrepreneurs with Cutting Edge Climate Research
our radar. Second, it was a forcing mechanism for us to rapidly iterate on our go-to-market narrative, and clearly communicate both the opportunity and distill the value of our technology to an audience from an array of backgrounds. What...
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- Web
Women in Leadership, Legacy, and Global Equity: A Conversation with HBS Alumnae Selena Cuffe and Janelle James - Blog: RaGE Report
I think about my career, navigating organizations, and building relationships. In the qualitative business at Ipsos, I also created a go-to-market strategy for marketplace and workplace Diversity, Equity, & Inclusion efforts and ended up...
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- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
components: actionable customer selection criteria (because resources spent on accounts A and B are not available for accounts C, D, and so on); clarity about the buying process for target customers as it works today, not yesterday; and the View Details
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by Kristen Senz
- 20 Jan 2023
- News
Free Spirits
concept over Summer Rock Fellowships, so by their second year, Royle and Wood were stealing every spare moment to focus on go-to-market strategy, raising almost $600,000 in seed funding and finalizing product development. Wood and Royle...
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