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- 13 Jan 2015
- First Look
First Look: January 13
can TV advertising remain an effective means of promoting and selling products and services? In this article, the author draws upon his research to argue that TV advertising remains a powerful vehicle for capturing people's attention,...
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Sean Silverthorne
- 24 May 2011
- First Look
First Look: May 24
time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/711414-PDF-ENG Product Development at OPOWER Thomas Eisenmann and Rob GoHarvard Business School Case 811-075 OPOWER, a software startup that helps utilities engage their...
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Sean Silverthorne
- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
alluring qualities of a brand without committing to it. We propose that brand flirting is exciting and that when consumers flirt with a brand other than their typically preferred brand in the same product category, they can transfer this...
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Sean Silverthorne
- 21 Oct 2014
- First Look
First Look: October 21
phrases in content on U.S. political issues from two sources-Encyclopedia Britannica and Wikipedia. Our overall slant measure is less (more) than zero when an article leans towards Democrat (Republican) viewpoints, while bias is the...
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Sean Silverthorne
- 30 Jun 2020
- Book
Capitalism Is More at Risk Than Ever
disruptors and not just rising income inequality, even though that is certainly a major disruptor and one that businesses have been starting to take seriously by, for example, developing products and services for low-income customers,...
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by Martha Lagace
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
externalities, two traditionally under-emphasized forces, exert consistently strong effects. Within each macro network, there is a large heterogeneity across subsidiaries. Subsidiaries with greater size and higher productivity attract...
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Martha Lagace
- 03 Mar 2009
- First Look
First Look: March 3, 2009
having two buildings built with significant leaning away from vertical. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209052 Purchase this supplement:...
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Martha Lagace
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