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- Faculty Publications (57)
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- 22 Feb 2022
- News
Case Study: Welcome Aboard
stores in the fall of 2021 and through an ecommerce channel in early 2022. The switch has better aligned the company with the wave of interest in sports tech and connected health, Cass notes, and distanced it from the more saturated...
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Jen McFarland Flint
- 08 Jul 2021
- Blog Post
Catching the Entrepreneurship Bug at HBS
Gooder, and eCommerce gave me some critical hard skills to be able to start and run this small business, and I am so grateful to the professors themselves for being the people they are in and out of the classroom. When I would mention...
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- Web
Online Digital Marketing Strategy Course | HBS Online
Customers, Part 1: Paid Media Learn the differences between paid, owned, and earned media and how and when to get the most out of your brand’s advertising. Highlights Bianca Reed, Rain: The Growth Agency VP Client Service & Inclusion Marketing Kate Laliberte, OOFOS...
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- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
encrypted messages, while still allowing advertisers access to users to target them with ads. In addition, Facebook has launched Libra (a cryptocurrency/payments initiative) and increasingly sought to pursue ecommerce revenues via...
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by George Riedel
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
franchising and looks at the history of franchising, franchise options, and how to do a financial analysis of franchise opportunities. Purchase this case:https://hbsp.harvard.edu/product/317030-PDF-ENG Harvard Business School Case 517-078 Expanding View Details
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Dina Gerdeman
- 01 Mar 2015
- News
Alumni and Faculty Books for March 2015
Lal, Jose B. Alvarez, and Dan Greenberg (MBA 2012) (Rajiv Lal) Professor Lal and his coauthors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the View Details
- Web
Podcast - Managing the Future of Work
about, again, how an ecommerce structure for a market base is set up is that it allows us to understand, from a data perspective, very quickly things that customers or areas where customers are searching and not finding good enough...
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- 13 Nov 2018
- First Look
New Research and Ideas, November 13, 2018
company culture. This (A) case is the first in a multi-part series that goes on to describe the results of Kmart's competition with Walmart, as well as Walmart's later grappling with ecommerce and Amazon. Purchase this...
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Dina Gerdeman
- 18 Feb 2015
- First Look
First Look: February 18
authors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the eCommerce threat. Through six examples, this book demonstrates how this framework...
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Sean Silverthorne
- 17 Dec 2013
- First Look
First Look: December 17
had? Second, how should she utilize the growing importance of digital channels that may increase pressure on traditional revenue sources but also fuel new ecommerce partnerships and other opportunities? Can Vogue, as both the fashion...
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Carmen Nobel
- 01 Dec 2020
- News
The Camel and the Unicorn
instance, ecommerce companies have had to develop systems that allow buyers to pay cash on delivery so they can address trust issues and serve unbanked populations. But more generally, it also means that startups are being built for a...
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- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
facing a venture with an historically premium-priced strategy in an ecommerce environment where promotions and discounts have become the norm. The case concerns the interaction of branding, channel, and pricing in a firm as well as the...
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Dina Gerdeman
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