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Show Results For
-
All HBS Web
(1,986)
- News (326)
- Research (1,252)
- Events (9)
- Multimedia (25)
- Faculty Publications (837)
- June 2001
- Case
DoubleClick Buys Abacus (B)
By: John A. Deighton
Supplements the (A) case.
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Keywords:
Advertising Industry
Deighton, John A. "DoubleClick Buys Abacus (B)." Harvard Business School Case 501-085, June 2001.
- January 1995 (Revised March 1995)
- Teaching Note
Saatchi and Saatchi Company PLC: Corporate Strategy TN
By: David J. Collis
Teaching Note for (9-792-056).
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Keywords:
Advertising Industry
- February 1995
- Teaching Note
Catalina Marketing Corporation TN
By: David E. Bell
Teaching Note for (9-594-026).
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Keywords:
Advertising Industry
- Web
Harvard Business School
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Trade Catalogs National Markets Advertising Products Trade Catalogs Trade...
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- September 1991 (Revised December 1991)
- Case
G. Heileman Brewing Co. (A): Power Failure At PowerMaster
In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol...
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Keywords:
Advertising Campaigns;
Ethics;
Lawfulness;
Brands and Branding;
Product Positioning;
Demand and Consumers;
Market Entry and Exit;
Food and Beverage Industry
Greyser, Stephen A. "G. Heileman Brewing Co. (A): Power Failure At PowerMaster." Harvard Business School Case 592-017, September 1991. (Revised December 1991.)
Daniel F. Gerber, Jr.
to advertise his product for 15 cents a can to build a vibrant wholesale business. The now famous “Gerber baby symbol” was introduced to build brand identity and reassure skeptical consumers. Though it took ten years to build a wholesale...
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Keywords:
Food & Tobacco
Cyrus H. K. Curtis
Curtis pioneered many tactics that are hallmarks of modern magazine publishing including securing large-scale advertising revenue by building mass circulation through low subscription prices, introducing market research for target...
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Keywords:
Publishing & Print Media
- February 2011 (Revised February 2012)
- Case
Online Marketing at Big Skinny
By: Benjamin Edelman and Scott Duke Kominers
Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each...
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Keywords:
Advertising Campaigns;
Digital Marketing;
Resource Allocation;
Marketing Strategy;
Performance Evaluation;
Internet and the Web;
Retail Industry
Edelman, Benjamin, and Scott Duke Kominers. "Online Marketing at Big Skinny." Harvard Business School Case 911-033, February 2011. (Revised February 2012.) (request a courtesy copy.)
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
The Super Bowl isn’t just a mainstage for football’s two best teams. With over 100 million viewers tuned in, and 30-second spots going for more than $5 million, the big game also represents one of the highest stakes advertising events of...
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Pete Rozelle
equal-revenue-earning teams. These changes allowed the NFL to become a profitable enterprise by promoting competition among the teams for players and among the networks and merchandisers for broadcasting and advertising rights,...
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Keywords:
Entertainment & Broadcast Media
Owsley Brown II
Taking the helm of the family company from his brother in 1993, Brown dramatically expanded Brown-Forman’s international presence and invested heavily in sales and marketing. Brown orchestrated a total marketing “makeover” for the company – shunning over 35 years of...
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Keywords:
Food & Tobacco
- 01 Oct 2018
- News
Advancing Opportunities for Others
the whisper network, meaning we just put it out in our own networks. We didn't advertise on the web. We didn't advertise on TV. We just told people this is what we're doing. In two weeks, we had 100...
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Keywords:
Finance
Charles H. Steinway
Following behind his Uncle William, Charles Steinway focused on the business side of his family’s growing piano empire. Charles introduced the company’s first modern advertising campaign and personally took control of the European...
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Keywords:
Fabricated Goods
William M. Rosson
Shunning critics, Rosson introduced two new smokeless tobacco products in the early eighties – Hawken moist snuff and Levi Garrett shredded tobacco. Through targeted advertising and promotions, these products went on to capture 25% of the...
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Keywords:
Food & Tobacco
- Web
tradecardindex
tradecardindex - page 87 Advertising Ephemera Trade Card Index Series I and II Manufacturer, business or product Specific Product Names General product/ service type Ind. # Box # Total # of cards in Series I Oversize cards Location Other...
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- 01 Dec 2012
- News
Tidy Minds
In a wide-ranging Q&A in the "Global Manager" column of the New York Times (September 2, 2012), Sir Martin Sorrell (MBA 1968), chief executive of the WPP Group, the world's largest advertising and marketing firm, had some thoughts on...
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- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
into one of the world's largest advertising and marketing services organizations. With revenues of around $12 billion, it comprises some of the most famous firms in advertising, marketing, and public relations. He is now positioning WPP...
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Eldridge R. Johnson
Johnson became a leader in the phonograph industry by introducing a number of technical innovations. He established a strong reputation for quality music and implemented an extremely effective advertising program, which ensured his...
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Keywords:
Fabricated Goods
- Web
tradecardindex
tradecardindex - page 2 Advertising Ephemera Trade Card Index Series I and II Manufacturer, business or product Specific Product Names General product/ service type Ind. # Box # Total # of cards in Series I Oversize cards Location Other...
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- Web
tradecardindex
tradecardindex - page 14 Advertising Ephemera Trade Card Index Series I and II Manufacturer, business or product Specific Product Names General product/ service type Ind. # Box # Total # of cards in Series I Oversize cards Location Other...
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