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Show Results For
-
All HBS Web
(733)
- People (3)
- News (181)
- Research (380)
- Multimedia (2)
- Faculty Publications (100)
- September 2023
- Case
The Meteoric Rise of Skims
Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who...
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Keywords:
Brand;
Branding;
Direct-to-consumer;
DTC;
Influencers;
Influencer Marketing;
Fashion;
Growth;
Direct Marketing;
Influence;
Reputation;
Social Inference;
Consumer Goods;
Consumer Products;
Female Entrepreneur;
Female Protagonist;
Entrepreneurship And Strategy;
Brand & Product Management;
Competitive Advantage;
Online Followers;
Retail;
Retail Formats;
Retailing;
Online Retail;
Celebrities;
Celebrity;
Celebrity Endorsement;
Go To Market Strategy;
Apparel;
Startup Marketing;
Startups;
Social Influencers;
Brands and Branding;
Growth and Development Strategy;
Growth Management;
Distribution Channels;
Digital Marketing;
Advertising;
Power and Influence;
Social Media;
Fashion Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
Israeli, Ayelet, Jill Avery, and Leonard A. Schlesinger. "The Meteoric Rise of Skims." Harvard Business School Case 524-023, September 2023.
- 20 Sep 2006
- Research & Ideas
The Power of Ordinary Practices
second is the trade-off myth. I have found over and over again that, for complex work in organizations, there is no trade-off between creativity and productivity, efficiency, or work quality. NB: How does your research explore the factors...
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Re: Teresa M. Amabile
- 26 Aug 2002
- Research & Ideas
High-Stakes Decision Making: The Lessons of Mount Everest
What went wrong on Mount Everest on May 10, 1996? That day, twenty-three climbers reached the summit. Five climbers, however, did not survive the descent. Two of these, Rob Hall and Scott Fischer, were extremely skilled team leaders with...
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by Michael A. Roberto
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among...
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Keywords:
Marketing;
Brands and Branding;
Marketing Strategy;
Digital Marketing;
Social Marketing;
Marketing Communications;
Product Positioning;
Food and Beverage Industry;
Advertising Industry;
United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- March 2013 (Revised May 2013)
- Case
Omar Ishrak: Building Medtronic Globally
By: Bill George and Natalie Kindred
Omar Ishrak, Medtronic's first non-American CEO, aims to reinvigorate the medical device maker's growth by focusing on emerging markets, therapy innovation, and creative business models. In 2012, budget constraints in mature economies, the lack of new medical therapies...
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Keywords:
Healthcare;
Medical Devices;
Medtronic;
Globalization;
Innovation;
Reverse Innovation;
Leadership;
Multinational Firms and Management;
Globalized Markets and Industries;
Management Teams;
Business Model;
Emerging Markets;
Global Strategy;
Health Care and Treatment;
Acquisition;
Innovation and Invention;
Manufacturing Industry;
Medical Devices and Supplies Industry;
China
George, Bill, and Natalie Kindred. "Omar Ishrak: Building Medtronic Globally." Harvard Business School Case 413-065, March 2013. (Revised May 2013.)
- 26 Sep 2023
- Book
Digital Strategy: A Handbook for Managing a Moving Target
Cennamo, Giovanni Battista Dagnino, and Feng Zhu (2023) is reprinted with permission from Edward Elgar Publishing. For any future requests for reuse, please contact the Publisher. You Might Also Like: Can You Buy Creativity in the Gig...
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- November 2008
- Case
The Hong Kong & China Gas Company Ltd.: Negotiating Joint Ventures in China
By: James K. Sebenius, Michael Shih-ta Chen and Medha Samant
To deliver 5-6 major new Chinese joint ventures annually, Hong Kong China Gas executives began extracting cross-border negotiating lessons from their 80 existing Chinese JVs. Chairman Alfred Chan and CEO Peter Wong knew that HKGC's growth strategy required significant...
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Keywords:
Joint Ventures;
Cross-Cultural and Cross-Border Issues;
Negotiation Tactics;
Interests;
Cooperation;
Expansion;
Utilities Industry;
Hong Kong
Sebenius, James K., Michael Shih-ta Chen, and Medha Samant. "The Hong Kong & China Gas Company Ltd.: Negotiating Joint Ventures in China." Harvard Business School Case 909-028, November 2008.
- 04 Feb 2014
- First Look
First Look: February 4
From Crowds to Collaborators: Initiating Effort & Catalyzing Interactions Among Online Creative Workers By: Boudreau, Kevin J., Patrick Gaule, Karim R. Lakhani, Christoph Riedl, and Anita Williams Woolley Abstract—Online collaborative...
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Sean Silverthlorne
- May 2011
- Article
The Power of Small Wins
By: Teresa M. Amabile and Steven J. Kramer
What is the best way to motivate employees to do creative work? Help them take a step forward every day. In an analysis of knowledge workers' diaries, the authors found that nothing contributed more to a positive inner work life (the mix of emotions, motivations, and...
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Keywords:
Creativity;
Interpersonal Communication;
Employee Relationship Management;
Leadership;
Performance Effectiveness;
Emotions;
Motivation and Incentives;
Groups and Teams;
Collaborative Innovation and Invention;
Innovation Leadership;
Working Conditions;
Management Practices and Processes;
Management Skills;
Mission and Purpose;
Organizational Culture;
Performance Productivity;
Attitudes;
Behavior;
Happiness;
Perception;
Trust;
Time Management;
Resource Allocation;
Business or Company Management;
Goals and Objectives;
Managerial Roles
Amabile, Teresa M., and Steven J. Kramer. "The Power of Small Wins." Harvard Business Review 89, no. 5 (May 2011).
- 22 Jul 2020
- Blog Post
Is a Business School-Industry Collaboration Needed to Attract Black Talent to Campus?
Diversity and inclusion in organizations enhances various kinds of performance, from creativity to profitability. A growing body of research tells us this. So they are not just the right things to do; there is both an economic and social...
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Keywords:
All Industries
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
concerns to the company’s management, including in regard to corporate culture and the ethical behavior of Zantech’s competition, is provided. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52849 In Pursuit of Everyday View Details
Keywords:
Sean Silverthorne
- August 2019 (Revised March 2022)
- Case
Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart
By: Elie Ofek and Danielle Golan
Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted...
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Keywords:
AI;
Business Startups;
Insurance;
Technological Innovation;
Business Model;
Disruption;
Brands and Branding;
Growth and Development Strategy;
Global Strategy;
Decision Making;
Insurance Industry;
Technology Industry
Ofek, Elie, and Danielle Golan. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Case 520-020, August 2019. (Revised March 2022.)
- 07 May 2024
- Cold Call Podcast
Lessons in Business Innovation from Legendary Restaurant elBulli
- 01 Apr 2020
- Blog Post
The Product Design Sprint - 5 Things I Learned in Launch Lab 1
ideas into primary categories, and then use those overarching principals to inform our actual designs. This process helped us be creative in a controlled way and led us to great solutions. 5. Remember, your View Details
- December 2011 (Revised September 2014)
- Case
The Kid Grows Up: Decisions at the Sundance Institute
By: Mukti Khaire and Eleanor Kenyon
The Sundance case raises the question of how markets for innovative cultural products can be created and what the role of intermediaries in creative industries ought to be. The case describes the history of the Sundance Institute, which was founded by actor/director...
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Keywords:
Entertainment;
Entrepreneurship;
Decision Making;
Film Entertainment;
Motion Pictures and Video Industry;
United States
Khaire, Mukti, and Eleanor Kenyon. "The Kid Grows Up: Decisions at the Sundance Institute." Harvard Business School Case 812-051, December 2011. (Revised September 2014.)
- 01 Feb 2023
- What Do You Think?
Will Hybrid Work Strategies Pull Down Long-Term Performance?
layoff.) He has commented elsewhere that one reason may be the organization’s failure to select, orient, organize, and measure new remote employees in ways that enable them to work as productively and creatively as longer-term, less...
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by James Heskett
- 07 Apr 2014
- Research & Ideas
Excerpt: ‘The Art of Negotiation’
weeds. Let's recap what we've agreed upon so we can put this particular issue in context." You can also build your confidence by seeking out ideas and techniques beyond your usual experience. If you run a supply chain, for example, read the sports pages to see how pro...
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Re: Michael A. Wheeler
- December 2018
- Case
Kodak: The Rebirth of an Iconic Brand
By: Anat Keinan, Giana M. Eckhart and Michael B. Beverland
Following its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany...
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Keywords:
Branding;
Brand & Product Management;
Brand Heritage;
Cultural Branding;
Brands and Branding;
Marketing Strategy;
Demographics
Keinan, Anat, Giana M. Eckhart, and Michael B. Beverland. "Kodak: The Rebirth of an Iconic Brand." Harvard Business School Case 519-051, December 2018.
- 03 Apr 2007
- First Look
First Look: April 3, 2007
and the Medici String Quartet Harvard Business School Case 607-083 Describes the approach to creative collaboration and leadership adopted by Paul Robertson as leader of one of the most highly regarded string quartets in recent history....
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Keywords:
Martha Lagace
- 01 Oct 2007
- Research & Ideas
Encouraging Dissent in Decision-Making
Everest, several climbers, including two of the world's most experienced professionals, died in part because junior team members didn't speak up when their expert leaders ignored their own core operating principles surrounding safety. In...
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by Garry Emmons