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Show Results For
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All HBS Web
(195)
- People (1)
- News (20)
- Research (157)
- Multimedia (2)
- Faculty Publications (98)
- 01 Dec 2022
- News
Full Court Press
to do, inspiration is really key. Whether it’s getting more kids to play the game, getting fans to be excited about the game, getting people to help us monetize the game, or getting other people to invest their money to grow...
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Dan Morrell
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
additional revenue streams and vertical growth capabilities? What about the cohort analysis and data generated from order histories? He motivated the management team to come up with new ideas to put the vast amount of transaction data to use. The case describes...
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Re: Multiple Faculty
- Web
Harvard Business School
monetization strategies for advertisers and publishers across all verticals. She's held senior sales management positions at Google since 2006, overseeing strategy and business...
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- 01 Mar 2018
- News
Every Trick in the Book
who emphasizes that BookHampton faces particular challenges as a year-round business in a summer community. “Creating community and hosting events—it’s tough to monetize those things. Most bookstores are at breakeven.” Kathryn Grantham...
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April White
- 01 Sep 2008
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Monetizing IP: The Executive’s...
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- 29 Sep 2011
- Sharpening Your Skills
Sharpening Your Skills: Leveraging Intellectual Property
preventing IP theft in other countries? Is my IP threatened by open innovation? What Are The Keys To Monetizing Ip? Monetizing IP: The Executive's Challenge Many companies fail to develop a View Details
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Re: Multiple Faculty
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
As yet, there is no foolproof way to monetize social capital. If there were, Ello would be well on its way to financial success. The upstart social networking site set the internet abuzz recently by introducing an ad-free platform, and...
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- Profile
Annora Wang
half will be strategy work for various divisions. In entertainment, digital video is causing so much disruption. Media companies need to find new ways to deliver content to millennials. I want to help companies figure out how to continue...
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Entertainment / Media
- Career Coach
Peggy Yu
for the monetization strategy and business development partnerships of CNET Download.com, then the highest-trafficked CBSi site. She also spends her time writing as a contributor to Forbes, focusing on the...
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- 01 Jun 2011
- News
Latin Flair
told the Financial Times (March 21, 2011) that they had to scrap their first few concepts for the Brazil-based Vostu, including hopes of creating a Latin American version of Facebook, before settling on social gaming in 2009. “It was really difficult to View Details
- 14 Feb 2005
- Research & Ideas
Desktop Search and Revenue Streams
three to five years. "We see other business models emerging, and like everybody else we're playing around with those," answered Kroese. Horowitz said that Yahoo thinks the business is still "sound and exciting." He is frequently asked what the...
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by Julie Jette
- Web
Modern Corporate Strategy: Revitalizing the Corporation - Course Catalog
Netflix, are also among the most shorted stocks as investors struggle to see their long-term potential. To understand why and how this might occur, the overarching framework applied throughout this course covers “The Complete Strategy...
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- 09 Sep 2009
- First Look
First Look: September 9
information during a natural disaster. Even though almost 10 million people visited the site in early 2009, the site had no strategy for monetizing the traffic. The case allows students to examine potential...
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Martha Lagace
- 26 Jul 2016
- News
Alumni Capture the Essence of Pokemon GO Craze
success takes yrs.” Some alumni offered advice, like Jeremy Valeda (PLDA 15, 2013), who said, “I think Pokemon GO needs to leverage their geocaching service with local commerce to monetize the experience.” Cimarron Buser (MBA 1988)...
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Arts, Entertainment
- 17 Nov 2009
- First Look
First Look: Nov. 17
with a dominant platform that earns more than under compatibility. We also find that incompatibility generates larger total welfare than compatibility when horizontal differences between platforms are small. Download the paper:...
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Martha Lagace
- 01 Jun 2015
- News
Case Study: Sneak Peak
Case Study features alumni and faculty offering advice on strategy to alumni who are leading businesses at a crossroads. Charles Philp (MBA 2006) started Colorado-based Sneakz Organic with his business partner in 2012 after a lightbulb...
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- 01 Jun 2014
- News
FIELD 2 in Accra
multimedia company, devise a monetization strategy for its online presence, primarily by gathering information about the viewing habits of young, well-educated, upscale consumers. A key finding that emerged...
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- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
commercialization paths. “One of the biggest takeaways was that these technologies require new types of business models and monetization schemes. We explored how you build a business around these innovations and what the competitive...
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Jennifer Gillespie
- Web
Management Science Track Courses - Course Catalog
1.5 Innovation and Renovation: Optimizing Product Line Architecture Marketing Tomomichi Amano Spring2025 Q4 1.5 Investment Management and Capital Markets Finance Luis Viceira,Emil Siriwardane Fall2024 Q1Q2 3.0 Investment Strategies...
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- Web
Generative AI for Business Leaders - Course Catalog
businesses operate and deliver value. This course delves into critical questions at the heart of this transformation: How will GenAI reshape modern enterprise? What strategies should businesses adopt to integrate this technology...
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