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- Faculty Publications (41)
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- All HBS Web (159)
- Faculty Publications (41)
- 09 Jun 2015
- First Look
First Look: June 9, 2015
interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions...
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Sean Silverthorne
- 28 Jun 2011
- First Look
First Look: June 28
social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand...
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Sean Silverthorne
- Profile
Jason A. Kilar
fully separate company with its own culture and structure. We decided that ultimately Hulu was going to be a place for very premium content. I had written the business plan for Amazon to get into video back in 1997 and ultimately, I was...
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- 22 May 2012
- First Look
First Look: May 22
compete on the basis of brands and reputation, and in sectors where companies' products significantly depend upon extracting large amounts of natural resources. Download the paper: http://www.hbs.edu/research/pdf/12-035.pdf The...
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Sean Silverthorne
- 13 May 2014
- First Look
First Look: May 13
"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The...
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Sean Silverthorne
- Web
Podcast - Managing the Future of Work
that employers struggle to recruit at scale is because every university was so fragmented. Each institution required you to show up at a career fair, have an info session, and sit at a career fair booth in order to build a brand with...
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- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
to top dairy brands in China while selling a small volume of dairy products under its own premium brand Wondermilk. Besides running his own dairy farms, Shao had been providing...
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Sean Silverthorne
- 15 Jul 2008
- First Look
First Look: July 15, 2008
questions and concerns. Placing value only on getting things right the first time, organizations are unable to take the risks necessary to improve and evolve. By contrast, firms that put a premium on what Edmondson calls...
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Martha Lagace
- 12 Jan 2010
- First Look
First Look: Jan. 12
their portfolio of brands. Results show firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above...
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Martha Lagace
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
Serafeim, George Abstract—Combining corporate sustainability performance scores based on environmental, social, and governance (ESG) data with big data measuring public sentiment about a company’s sustainability performance, I find that the valuation View Details
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Dina Gerdeman
- 03 Mar 2008
- First Look
First Look: March 4, 2008
management. We find a large effect: pre-Reg FD the return premium from school ties was 8.16% per year, while post-Reg FD the return premium was nearly zero and insignificant. Download the paper:...
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Martha Lagace
- 25 Oct 2016
- First Look
October 25, 2016
insulate consumers from cost sharing, thereby undermining insurers’ ability to influence drug utilization. We study the impact of copay coupons on branded drugs first facing generic entry between 2007 and 2010. To overcome endogeneity...
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Sean Silverthorne
- 26 Nov 2013
- First Look
First Look: November 26
find that GPs are associated with higher expected acquisition premiums and that this association is at least partly due to the effect of GPs on executive incentives. However, we also find that firms that adopt GPs experience negative...
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Sean Silverthorne
- 14 Nov 2006
- First Look
First Look: November 14, 2006
faced the challenge of convincing buyers to pay a premium price. Their products originated from a wild resource under government regulations which limited the size of the catch by both the industry and Clearwater. In recent years,...
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Sean Silverthorne
- 01 Jun 2015
- News
Screen Grab
Lodwick and Zach Klein, creators gain more in revenues and control by using its Vimeo On Demand platform to sell content directly to audiences worldwide, reaching more than 170 million viewers each month. Creators pay a premium for its...
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Keywords:
Julia Hanna;
HBO;
Netflix;
Hulu;
Vimeo;
YouTube;
Telecommunications;
Information;
Arts, Entertainment
- 08 Nov 2016
- First Look
November 8, 2016
Abstract—This working paper examines the impact of two entrepreneurs who offered alternative paths to reach their shared goal of a more sustainable world. Yvon Chouinard and Doug Tompkins were respective founders of the prominent outdoor apparel View Details
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Sean Silverthorne
- 09 Feb 2016
- First Look
February 9, 2016
could a small brand compete against a company that had captured the hearts and minds of consumers? Which brand-positioning concept should Paez choose to best capture consumers' attention and interest and compete against TOMS? How would...
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Sean Silverthorne
- 20 Sep 2011
- First Look
First Look: September 20
W. Toffel, and Stephanie van SiceHarvard Business School Case 611-049 Seeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a...
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Sean Silverthorne
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
described below—has allowed CEMEX to increase its market share, charge a premium to time-conscious contractors, and reduce costs resulting from unused concrete. Scour The Globe For Good Ideas One distinctive aspect of the companies we...
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- 11 Sep 2012
- First Look
First Look: September 11
high commitment and broad responsibilities, the leadership intended to provide a level of client service that would justify premium rates. However, the system is not working. Issues include: tips are lower than expected, reducing expected...
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Sean Silverthorne