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- Faculty Publications (33)
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- 01 Nov 2016
- First Look
First Look - November 1, 2016
brands. Companies can leverage storytelling to build their brands, and careful brand extensions can grow the business as long as they do not alienate core loyalists. Other potentially risky opportunities to weigh carefully are moving...
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Sean Silverthorne
- 31 May 2018
- News
Finding Freedom from Eating Disorders
sabotaged some of my most important relationships-- romantic ones, friendships, and alienated the people who cared about me the most, which were my family and friends. That, for me, really encompasses the seven year struggle. I'd say...
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- 01 Sep 2010
- News
Fair Trade
first salon the following year. The celebrity hairdresser Charles Nessler, interned as an enemy alien in Britain, also escaped to New York under a false identity and built a new business. The 1917 Communist revolution in Russia produced...
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- 19 Jun 2017
- News
How Women's Basketball Conquered Europe
were a few who might speak just passable English, but-- could you imagine how alienating it is to have to live-- you're only playing a few games, and that's two hours, and you practice. But the rest of the time you're talking about 20...
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- 08 Jul 2014
- First Look
First Look: July 8
moving "downmarket" without diminishing their prestige or alienating existing customers. The authors suggest various ways to cater to new, non-core customers in a way that differentiates the newcomers from a brand's core...
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Carmen Nobel
- 07 Aug 2012
- First Look
First Look: August 7
investors put into their contracts, many others were completely alien to him. Which terms were important? Which ones should he focus on negotiating? He also knew that money was only part of what the venture capital investors brought to...
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Sean Silverthorne
- 01 Apr 1999
- News
Spirit at Work
School's Cahners-Rabb Professor of Business Administration and an expert on organizational behavior. "Quite simply, without a sense of purpose, we become alienated from our work and find it harder to motivate ourselves." Senior Lecturer...
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Marguerite Rigoglioso
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
demonstrate that identity appeals can backfire, alienating the very individuals they aim to attract. We begin by demonstrating backlash against identity appeals in the field during the 2016 presidential election (Study 1) and in the lab...
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Sean Silverthorne
- 01 Apr 1997
- News
Facing the Music
intense pricing wars by electronics chains and discount department stores destabilized account bases." Some record executives have admitted to losing touch with their audiences and to alienating consumers by relentlessly pursuing and...
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Marguerite Rigoglioso
- 15 Dec 2015
- First Look
December 15, 2015
always a good thing. Getting excited too early can lead you to act rashly and gloating about the final terms can alienate your counterparts. But if feelings of excitement, like other emotions, are well managed, everyone can feel like a...
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Carmen Nobel
- 15 Oct 2008
- First Look
First Look: October 15, 2008
critics have often complained that industrial revolution management transfers control of a job away from workers, encourages human exploitation in pursuit of cost minimization, and alienates workers from their labor. But the arrangements...
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Martha Lagace
- Web
Podcast - Managing the Future of Work
define skills and experiences in words that are completely alien to the actual background of the uniform branches. Unless they have a very specific program for hiring veterans, they exclude lots of veterans with no human being ever...
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- 01 Dec 2016
- News
Alumni Books of 2016
areas, named holes, pools, and more. Fiction The Phantom Planet by Brian Backus (MBA 1999) (CreateSpace) In this colorfully illustrated book for readers ages 7 to 12, the peaceful world of the Kreechurs turns upside down when a wicked tribe of View Details
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