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- Faculty Publications (15)
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- All HBS Web (144)
- Faculty Publications (15)
- 21 Apr 2009
- First Look
First Look: April 21, 2009
orientation of the "hierarchical industry leaders" can entail large missed opportunities for other members of the ecosystem, who are unable to fully exploit their potential in global markets. We argue that Japan has to adopt...
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Martha Lagace
- 01 Apr 2000
- News
A Place in the Sun
The big challenge is to communicate emotion-based intangibles in a market where consumers are oriented toward material things and getting value for their money. We're a big-ticket item, so we have to convey to the consumer the inherent...
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Julia Hanna and Garry Emmons
- 07 Aug 2007
- First Look
First Look: August 7, 2007
project, in which the sales and marketing structure play a central role. Will his ideas allow the company to keep its customers and successfully go after new markets? Purchase this case:...
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Martha Lagace
- 03 Mar 2009
- First Look
First Look: March 3, 2009
and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S....
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Martha Lagace
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
makers of things are enthusiastic about sharing them, and this is a way for them to interact with more people. There is a pride in transparency, and it also happens to work as a way to get loyal, adoring customers to spread the word....
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- 21 Oct 2008
- First Look
First Look: October 21, 2008
limited explanatory power. Overall levels of local customers and suppliers are only modestly important, but new entrants seem particularly drawn to areas with many smaller suppliers, as suggested by Chinitz (1961). Abundant workers in...
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Martha Lagace
- 25 Mar 2014
- First Look
First Look: March 25
process that has led to many successful product launches, but are there areas of customer need that are undervalued by the traditional process? A novel online customer analysis approach suggests untapped...
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Sean Silverthorne
- 14 Jan 2014
- First Look
First Look: January 14
http://hbr.org/2014/01/can-a-strong-culture-be-too-strong/ar/1 January 2014 MIT Sloan Management Review Strategic Decisions for Multisided Platforms By: Hagiu, Andrei Abstract—Multisided platforms such as eBay and Facebook create value by enabling interactions between...
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Sean Silverthorne
- 18 Mar 2014
- First Look
First Look: March 18
less future-oriented behavior (Chen, 2013). Yet, research has not established how this mechanism may affect the future-oriented activities of corporations. We theorize that companies with strong-FTR languages as their official/working language would have less of a...
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Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Mouse and the Wealthy Elephant Live Happily Ever After? Authors:James E. Austin and Herman B. Leonard Abstract What happens when small iconic socially oriented businesses are acquired by large corporations? Such mergers create significant...
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Martha Lagace
- Web
Podcast - Managing the Future of Work
We also even have some of our customers and partners mentoring, too, really being there to show what a day in the life really looks like and answering those questions. What we know, for anyone who makes a career change or a switch—and in...
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- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
leaving their survival uncertain. Minorities are falling prey to an Islamist ideology that conveys values and customs diametrically opposed to European ones. Terrorist acts have become the “new normal,” part of daily life. The North-South...
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- 21 Jun 2011
- First Look
First Look: June 21
company's strategic location in the China market, he would have to transform the company mindset and its operating structure from its roots in the manufacturing of DRAMs to the service orientation that was necessary to support the View Details
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Sean Silverthorne
- Web
Podcast - Managing the Future of Work
ability to serve your customers with the products that they want to use that drives outcomes for their businesses. I work at AT&T Business. We’re quite fortunate to serve about 3 million different businesses across America—from the...
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- Web
Annual Report 2019 - Annual Report 2019
Group provides the administrative systems, platforms, tools, and infrastructure to support teaching, learning, engagement, and research (and its dissemination) at the School. Faculty START New faculty members were welcomed to the School with an intensive 3-day View Details
- 12 Sep 2006
- First Look
First Look: September 12, 2006
for-profit science diffuses through the academy. Using adjusted proportional hazards models to analyze case-cohort data, the authors find evidence that the orientation toward commercial science of individuals' colleagues and coauthors, as...
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Sean Silverthorne
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
teaches VCPE, maintains a strong financial orientation in the course, because he believes that the valuation of young growth companies - a complex issue often skirted in entrepreneurial education - is even more important when it involves...
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- Web
Podcast - Managing the Future of Work
turn to talent platforms to supplement that work. Similarly, they were suddenly confronting all sorts of business and management questions that they hadn’t anticipated, whether it’s how is Covid going to affect the way their customers...
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- Web
Podcast - Managing the Future of Work
region of $5 million, taking people in largely customer success roles and helping move them into tech roles. Because companies want to make investments in those areas; if they can do that with their own people, that’s brilliant. And those...
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- Web
Podcast - Managing the Future of Work
Elliott: Digital-first elevates output and diversity Slack is a mainstay of remote work. But when Covid-19 hit the company behind the software had to pivot from an in-person orientation to digital-first. VP Brian Elliott, leader of the...
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