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Show Results For
-
All HBS Web
(8,091)
- People (15)
- News (2,406)
- Research (3,469)
- Events (13)
- Multimedia (143)
- Faculty Publications (2,306)
- March 1998 (Revised August 1998)
- Case
Pepsi Blue
By: John A. Quelch
Executives at Pepsico are considering a possible redesign of the Pepsi carbonated beverage packages worldwide to give the brand a modern, up-to-date image and "ownership" of the color blue against Coca-Cola's "ownership" of the color red.
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Quelch, John A. "Pepsi Blue." Harvard Business School Case 598-097, March 1998. (Revised August 1998.)
- 05 Jun 2018
- News
Howard Schultz has tremendous skills that would transfer to politics
- 01 Dec 2016
- News
What Drives White Collar Criminals To Break The Law?
- June 2017
- Case
Magellan Boatworks
By: John A. Quelch and James T. Kindley
Magellan Boatworks is a midsize manufacturer of customized, power "cruising yachts." In the face of economic and political uncertainty in late 2016, Magellan's VP of sales and marketing, Walt Robinson, wonders whether he should request a budget increase for 2017....
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Quelch, John A., and James T. Kindley. "Magellan Boatworks." Harvard Business School Brief Case 917-547, June 2017.
- Program
Creating Brand Value
brand and expand your personal and professional network Extend your network by living and working with executives from various backgrounds and countries across the globe Build relationships with a diverse group of peers who can provide...
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- April 2014
- Tutorial
Conjoint Analysis: Online Tutorial
By: Elie Ofek and Olivier Toubia
The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research methods in academia and practice, namely conjoint analysis. The aim is to provide students or executives going...
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- 01 Sep 2015
- First Look
First Look -- September 1, 2015
framework for obtaining reliable proxies of expected returns worldwide. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=49238 Through the Grapevine: Network Effects on the Design of Executive Compensation Contracts...
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Keywords:
Sean Silverthorne
- Web
Faculty & Advisors - MBA
and Chief Executive Officer of Thermo Fisher Scientific in 2009 after serving in multiple senior roles at the company. He became Chairman in 2020. Prior to joining Thermo Fisher, Marc served as President, Chief View Details
- September 1997
- Case
Bayer AG (B)
By: John A. Quelch
Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I.
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Keywords:
Globalized Firms and Management;
War;
Acquisition;
Trademarks;
Brands and Branding;
Communication Strategy;
Biotechnology Industry;
Pharmaceutical Industry;
Germany
Quelch, John A., and Robin Root. "Bayer AG (B)." Harvard Business School Case 598-032, September 1997.
- March 2023 (Revised September 2023)
- Case
Patagonia: 'Earth Is Now Our Only Shareholder'
By: Brian Trelstad, Nien-hê Hsieh, Michael Norris and Susan Pinckney
In September 2022, Yvon Chouinard, the iconoclastic founder of outdoor apparel company Patagonia, announced a new ownership model for his company. Chouinard and his family had held complete control of the company's voting and non-voting stock since its founding 50...
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Keywords:
Trusts;
Business Ventures;
Business Organization;
Family Business;
Restructuring;
Change;
Disruption;
Transition;
Decision Making;
Ethics;
Values and Beliefs;
Finance;
Financial Management;
Governance;
Corporate Governance;
Investment Activism;
Leadership;
Labor;
Law;
Common Law;
Management;
Goals and Objectives;
Organizations;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Organizational Change and Adaptation;
Organizational Culture;
Ownership;
Ownership Type;
Family Ownership;
Private Ownership;
Social Enterprise;
Nonprofit Organizations;
Society;
Social Issues;
Wealth and Poverty;
Value;
Value Creation;
Apparel and Accessories Industry;
United States
Trelstad, Brian, Nien-hê Hsieh, Michael Norris, and Susan Pinckney. "Patagonia: 'Earth Is Now Our Only Shareholder'." Harvard Business School Case 323-057, March 2023. (Revised September 2023.)
- January 2009
- Article
From Regional Star to Global Leader
By: Nitin Nohria
Yang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets—a critical avenue for growth, given that sales in the...
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Keywords:
Communication Strategy;
Cross-Cultural and Cross-Border Issues;
Globalized Firms and Management;
Leadership Development;
Management Teams;
Emerging Markets;
Product Development;
Beauty and Cosmetics Industry;
China;
Paris
Nohria, Nitin. "From Regional Star to Global Leader." Harvard Business Review 87, no. 1 (January 2009).
- 03 Sep 2015
- News
Why Boards Must Look Beyond Shareholders
- 29 Jul 2016
- Video
M.V. Subbiah Full Interview
Who Lives in the C-Suite? Organizational Structure and the Division of Labor in Top Management
Top management structures in large US firms have changed significantly since the mid-1980s. While the size of the executive team—the group of managers reporting directly to the CEO—doubled during this period, this growth was driven primarily by an... View Details
Michael S. Kaufman
A Senior Lecturer at the Harvard Business School, Michael co-developed and teaches a second year MBA course, “Challenges and Opportunities in the Restaurant Industry.”
A founder and partner of Positive Strategy LLC, a management/strategy consulting... View Details
- December 1992
- Case
Nestle Italy
By: John A. Quelch
Nestle Italy marketing executives are considering options for increasing the sales and market share of Nescafe instant coffee. Forty years after being introduced, Nescafe still has a market share of only one percent.
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Quelch, John A., and Michele Costabile. "Nestle Italy." Harvard Business School Case 593-009, December 1992.
- Video
María Michelena
María Michelena, Executive Director of InGenia Uruguay and Chairwoman of OMEU, explains how she has broadened OMEU’s narrative on gender equality over time to encompass it within the broader context of sustainability.
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