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Show Results For
-
All HBS Web
(2,387)
- People (4)
- News (536)
- Research (1,442)
- Events (10)
- Multimedia (31)
- Faculty Publications (942)
- 01 Sep 2012
- News
Who Owns Yoga?
them from stealing I must go to the lawyers,” he said. By 2011, there were some 5,000 Bikram Yoga studios worldwide. Deshpandé notes that Bikram succeeded through the strategic use of branding and legal protections, and that he also started early in the United States...
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- 10 Sep 2007
- Research & Ideas
High Note: Managing the Medici String Quartet
flat out all the time, but it's important for innovative businesses to have some of that energy inside. Q: How do commercial concerns mesh with creative authenticity? A: This issue recurs in our research. Creative people feel that if they...
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- 01 Sep 2008
- News
Business Plan Contest Winners
seven-person DFA team, invited to ring the NYSE’s opening bell in honor of its achievement, included Jon Puz and Gilbert Tang (both MBA ’08), Krishna Yeshwant (HBS ’09), and colleagues from Harvard and MIT. The Harvard team members were drawn from a multidisciplinary...
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- 01 Dec 1999
- News
Now Hear This
The voiceover industry is booming. Those dulcet tones and distinctive pipes you've long heard on radio and TV commercials are now much in demand for CD-ROMs and the Internet, as well as for traditional markets such as cartoons and...
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- 11 Jun 2015
- News
Leading the way in sustainable style
pro-environmental policies are not only a social good, she says. They are also money savers that helped Esquel weather the economic downturn. Now she wants to share her company’s successful strategies with the industry through sustainability conferences and factory...
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- March 2007
- Case
Hallstead Jewelers
By: William J. Bruns Jr.
A retail jeweler has relocated to a larger store and is experiencing losses for the first time. Sales and costs have increased along with the breakeven point. Changes in pricing and promotion must be explored. Alternative actions to return to profitability can be...
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Keywords:
Restructuring;
Transition;
Marketing Channels;
Outcome or Result;
Performance Evaluation;
Opportunities;
Commercialization;
Apparel and Accessories Industry
Bruns, William J., Jr. "Hallstead Jewelers." Harvard Business School Case 107-060, March 2007.
- March 2006 (Revised April 2006)
- Case
NOK (A)
By: Das Narayandas and Kate Attea
Highlights issues that a multidivision firm faces as it moves from managing products for profit to managing customers for profit.
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Keywords:
Business Divisions;
Transformation;
Customer Focus and Relationships;
Profit;
Management;
Product Marketing;
Organizations;
Commercialization
Narayandas, Das, and Kate Attea. "NOK (A)." Harvard Business School Case 506-040, March 2006. (Revised April 2006.)
- October 1994 (Revised January 1997)
- Case
Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)
By: V. Kasturi Rangan and Marie Bell
Nestle Co.'s Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly $100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a...
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Keywords:
Business Divisions;
Forecasting and Prediction;
Marketing Strategy;
Product Launch;
Sales;
Commercialization;
Consumer Products Industry;
Food and Beverage Industry
Rangan, V. Kasturi, and Marie Bell. "Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)." Harvard Business School Case 595-035, October 1994. (Revised January 1997.)
- January 2011
- Teaching Note
The Travails of Rubber: Goodyear or Badyear? (TN)
By: Tom Nicholas
Teaching Note for 808118.
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- 22 Aug 2005
- Research & Ideas
Balancing the Future Against Today’s Needs
Urquhart, GE Commercial Finance Stanford Graduate School of Business professor Charles A. O'Reilly III and Harvard Business School professor Michael L. Tushman outline one approach in their Harvard Business Review article, "The...
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Keywords:
by Paul Michelman
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
commercializing new biotechnology. This lack of technical capabilities led to two major acquisitions late in the twentieth century. In 1989 American Home Products acquired, for $666 million, 60 percent of the equity of the Genetics...
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- August 1996 (Revised October 2003)
- Case
NutraSweet in China (A)
By: Michael Y. Yoshino and Carin-Isabel Knoop
Eve Stacey, a recent Harvard MBA, has the challenging task of evaluating the market opportunity for NutraSweet in China. She must decide how best to develop the market for the product in China. May be used with NutraSweet in China (B).
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Yoshino, Michael Y., and Carin-Isabel Knoop. "NutraSweet in China (A)." Harvard Business School Case 397-029, August 1996. (Revised October 2003.)
- Web
3 Technologies that Will Change the World in the Next Decade - Course Catalog
institutions and godlike technology.’ E.O. Wilson This course examines 3 recently developed ‘godlike technologies’ - artificial intelligence (AI), blockchain and synthetic biology- that have passed commercial viability and are on-track to...
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- 01 Mar 2006
- News
Academic Cross-Pollination
productively at the intersection of business, science, and technology. His second-year elective, Commercializing Science and High Technology, is designed to attract business, science, engineering, law, and medical students from across the...
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- 12 PM – 1 PM EDT, 16 Oct 2014
- Webinars: Trending@HBS
Can China Lead?
Can China sustain its remarkable emergence of the past 35 years? Surely No, for multiple reasons. China will be a leader, but not the leader. Professor McFarlan will talk about both the challenges and opportunities for those seeking to do business with and within China...
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- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
art was redefined as a new product category—modern Indian art—by a variety of participants including artists, academics, commercial auction houses, and critics. And as Western museums and collectors began to take notice, prices for pieces...
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Keywords:
by Sean Silverthorne
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Patterson represents a supplier who builds a persistent demand and designs production to perpetuate that brand's...
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Alex Civetta
Alex advises companies on the intersection of law and business, with an emphasis on entrepreneurship, technology transactions, and negotiation. He represents startup companies on all matters from formation through exit, and he regularly handles licensing agreements,...
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Keywords:
Legal
- November 2000 (Revised December 2001)
- Case
iSteelAsia (A)
By: Rosabeth M. Kanter and Pamela A. Yatsko
The chairman of a Hong Kong-based steel distributor starts an online Asian steel trading portal and contemplates different paths to profitability and growth. Barriers include industrial culture, weakened markets in the spring of 2000, and vulnerability to takeover by...
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Keywords:
Commercialization;
Distribution Channels;
Business Growth and Maturation;
Horizontal Integration;
Transformation;
Corporate Strategy;
Business Strategy;
Mergers and Acquisitions;
Steel Industry;
Hong Kong
Kanter, Rosabeth M., and Pamela A. Yatsko. "iSteelAsia (A)." Harvard Business School Case 301-025, November 2000. (Revised December 2001.)
- September 1999 (Revised July 2006)
- Case
Juice Guys (A)
By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location.
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Keywords:
Entrepreneurship;
Product Launch;
Product Positioning;
Customer Relationship Management;
Consumer Behavior;
Commercialization;
Customer Satisfaction;
Food and Beverage Industry
Lassiter, Joseph B., III, Sharon Lee Fox, and Cynthia Rushmore Kuechle. "Juice Guys (A)." Harvard Business School Case 800-122, September 1999. (Revised July 2006.)