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All HBS Web
(426)
- People (1)
- News (152)
- Research (173)
- Events (1)
- Multimedia (11)
- Faculty Publications (95)
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- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away...
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Keywords:
Consumer Safety;
Public Safety;
Brand Attraction;
Risk Management;
Safe Environment Benefit;
Marketing Safety;
Global Brands;
Advertising;
Change Management;
Disruption;
Volatility;
Crime and Corruption;
Customers;
Music Entertainment;
Animation Entertainment;
Film Entertainment;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Consumer Behavior;
Problems and Challenges;
Safety;
Corporate Strategy;
Business Strategy;
Entertainment and Recreation Industry;
Tourism Industry;
Travel Industry;
United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- 10 Jan 2005
- Research & Ideas
How to Put Meaning Back into Leading
when organizations identify a set of morally sustaining ideals. Ideals animate and help direct decision making in an organization or a society. These ideals are never fully realized. We all recognize that compromise is an essential part...
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by Martha Lagace
- 12 Feb 2008
- First Look
First Look: February 12, 2007
company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for animals...
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Martha Lagace
- 17 Aug 2011
- Research & Ideas
Protecting against the Pirates of Bollywood
to make the $3.5 million Roadside Romeo. The first-of-its-kind animated Hindi movie barely broke even. All told, Hollywood studios invested an estimated $100 million on producing films in India between 2007 and 2009. But box-office...
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- 15 Sep 2011
- Research & Ideas
High Ambition Leadership
of their people with marketplace opportunity. These CEOs spent a great deal of time crystallizing their values and purpose and how strategy could be defined in a way that integrated strategy with values. In this way the animating beliefs...
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by Martha Lagace
- 16 Aug 2016
- First Look
August 16, 2016
ongoing need for shark conservation and management, prevailing negative sentiments marginalize these animals and legitimize permissive exploitation. These negative attitudes arise from an instinctive yet exaggerated fear, which is...
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Sean Silverthorne
- 20 Apr 2010
- First Look
First Look: April 20
Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance Authors: Dana R. Carney, Amy J.C. Cuddy, and Andy J. Yap Publication: Psychological Science (forthcoming) Abstract Humans and other animals express power through open,...
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Martha Lagace
- 05 Jun 2018
- First Look
New Research and Ideas, June 5, 2018
Case 518-001 Alltech Alltech was a Lexington, Kentucky–based producer of supplements for animal feed, with revenues of over $2 billion (projected to reach $3 billion in 2018), sales in 120 countries, 5,000 employees, and 100 manufacturing...
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Dina Gerdeman
- 07 Dec 2010
- First Look
First Look: Dec. 7
Egg Movement Michael W. Toffel and Stephanie van SiceHarvard Business School Note 611-021 Describes the social movement confronting conventional egg production techniques (battery cages) based on animal welfare concerns, and some merits...
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Sean Silverthorne
- 19 Apr 2016
- First Look
April 19, 2016
middle class—outweigh the challenges of operating there. And indeed, as embodied by Nigeria's status as a net food importer despite having 80 million hectares of potential agricultural land, the challenges are considerable. Animal feed is...
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Sean Silverthorne
- 20 Jun 2012
- Lessons from the Classroom
Teaching Leadership: What We Know
leadership education falls at best on the periphery rather than at the center of most schools that profess to educate leaders as their animating purpose. Many of today's most popular leadership courses are delivered by external...
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- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
relevant. The importance of that process goes far beyond box-office results for CGI (computer-generated imagery) films. In fact, the ability to distinguish the animate from the inanimate may be the brain's most important survival...
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by Carmen Nobel
- 22 Feb 2016
- Research & Ideas
The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist
fascinating character to animate sometimes dry legalese.” Gleason’s quest for fair trade, or price protection, would not be easy. First off, the term “fair trade” in the 1930s had a different meaning than it does today when we use it to...
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- 27 Feb 2018
- First Look
First Look at New Research and Ideas, February 27, 2018
BlackRock (D): Organizing for the Future Supplements the (A) case. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/717407-PDF-ENG Harvard Business School Case 616-019 Ozark Feed and Ag Corporation: The ERP Decision This case describes a medium-sized...
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Sean Silverthorne
- 16 Nov 2009
- Research & Ideas
The Times Captures History of American Business
want to dive into some of these subjects in more depth you can. Two animating ideas guided me: What are the most interesting, engaging, and telling stories of the last 150-plus years of business? How could I relate them to readers in the...
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- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
Disney animation department was not the company’s only problem. Disney was under pressure: the company had recently delivered poor financial results; ratings at the ABC network had fallen below competitors; Walt’s nephew, Roy E. Disney,...
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Dina Gerdeman
- 13 May 2014
- First Look
First Look: May 13
large cadre of data scientists who could develop and run programs to sift through the mountains of genetic data that were being generated every day. But the approach raised other questions. Could people trained in traditional fields of botany, biochemistry, and View Details
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Sean Silverthorne
- 11 Dec 2012
- First Look
First Look: Dec. 11
became an international hit. By late 2011, Rovio was not only making Angry Birds games for the iPhone, Android, and other mobile platforms, but it had also expanded into plush toys, cookbooks, animation videos, and licensing arrangement...
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Sean Silverthorne
- 03 Sep 2013
- First Look
First Look: September 3
explores the Forum's understanding of its role in the world, the vision of leadership that animates the program, and the structure and content of the program. It asks how successful the program has been in providing the kind of...
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Sean Silverthorne
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
founded a world-renowned animation studio. What do all of these people have in common? They love their jobs, they break the rules, and the world is better off for it. They are rebels. From an early age, we are taught to be rule followers,...
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Sean Silverthorne