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- News (172)
- Research (726)
- Events (5)
- Multimedia (7)
- Faculty Publications (354)
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- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
Now some have criticized the efficacy of campaigns like the one that you ran with the Georgia Meth Project saying that it's very difficult to prove success and to attribute success to particular ads. How do you measure success? Langford:...
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- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
Perspectives in Nonprofit Management executive program that focused on the MFA's partnership with Fleet in sponsoring the "Monet in the 20th Century" exhibition. Greyser attributes the success of this 1998 blockbuster — which was that...
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- 01 Dec 2003
- News
An Authentic Leader
revenues were less than $750 million. In short order, he became CEO and chairman. When he retired at age 59 in 2001, the company employed 28,000 and revenues exceeded $6.7 billion. George attributes the company’s success to maintaining an...
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- 03 Sep 2018
- News
Moving Pictures
circle, so you have to do a little magic to make it happen.” After creating a structure, Singer says, he delves down into character. It’s a creative process he attributes in part to HBS, where the teaching method has continued relevance...
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- 01 Apr 1997
- News
Facing the Music
Detroit to Los Angeles in 1972, adds that the current stagnation can also be attributed to "a lack of hits" on the part of the major labels and increased competition for the consumer entertainment dollar. In 1996, efforts by big stars...
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Marguerite Rigoglioso
- 01 Mar 2011
- News
James McNerney Jr.
promotions. If it’s not integrated into the real world of people making their way in the company, it’s just a theoretical discussion. So how do you measure it? Many different ways, but essentially we have a list of six attributes that are...
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- 01 Sep 2009
- News
E Ink’s Wild Ride
everything from R&D and manufacturing to marketing (the company also owns a small plant in South Hadley, Massachusetts). That vision, which Wilcox attributes to MIT professor Joe Jacobson, was nothing less than the ability to hold all of...
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- 01 Dec 2010
- News
Innovation Takes Center Stage
grounding in the principles of general management. Character means that HBS graduates are ethical, not simply in the sense that they don’t lie, cheat, or steal. What people look for in character is “someone who believes that it is important to create value before you...
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Roger Thompson
- 01 Jun 2004
- News
Luxe Redux
markets,” says HBS professor emeritus Walter J. Salmon, a specialist in consumer marketing and retail distribution. He cites “cultural sensitivity” — the ability to know what consumers will want before they know it themselves — as a key View Details
- 01 Dec 2012
- News
From Where We Stand
Roslyn Braeman Payne (MBA 1970), president, Jackson Street Partners, San Francisco, California A well-known saying attributed to Confucius identifies the essence of life's journey: By three methods we may learn wisdom: first, by...
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- 01 Oct 2000
- News
Books
and reorders. He also focuses on the skills and attributes of the successful entrepreneur, including a separate chapter on what he calls "numeracy": the ability to understand and use numbers to help one's business. Included in the book is...
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- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
Pham (MBA 2012) Simon & Schuster Traditionally, the word “mogul” has been attributed to men. But Pham has redefined it. Now, when you Google the word, the top search result is the company she founded, Mogul, a platform that enables...
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- 01 Mar 2009
- News
Letters to the Editor
HBS Flunks Finance 101 As regards your December Editor’s Note wherein you refer to Dean Jay Light’s remarks to the hastily organized financial crisis panels during the week of September 22: Light attributes the financial crisis to the...
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- 01 Oct 2002
- News
What's Cookin'
Castaldo attributes Pollo Tropical's success to a “high-value equation” that features freshly prepared food of restaurant quality at fast-food prices. “While the quick-service business has tried to take the labor out of food preparation,...
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Hanna, Julia
- 10 Mar 2021
- News
Next Normal
approach illustrates a crucial leadership attribute for launching remote teams: leading by example. Her one-on-one sessions with teammates exemplified the communication patterns conducive to a psychologically safe and inclusive team...
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- 01 Dec 2018
- News
Hard Choices
that the system is today less popular than it once was. There are other reasons, as well, that could be covered in a different, longer speech. But we should all keep in mind that the benefits of capitalism are not so obviously and directly View Details
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Seth Klarman (MBA 1982)
- 01 Dec 2009
- News
The Fab Four
that sees something that others don’t see. You have to be convinced that three other people with the same idea in Silicon Valley or Bangalore, India, would not be able to out-execute this team. Passion, tenacity, and a magnet-like ability to draw talent, supporters,...
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- 01 Jun 1996
- News
Class Acts
effervescent Lyon attributes his entrepreneurial tendencies to his father, the "Dave" of Uncle Dave's. "He has always created new ventures - everything from selling real estate to being the first licensee to sell Pac Man T-shirts," Lyon...
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- 01 Dec 2012
- News
The Accidental Pioneers
accepted the girls." And in an early affirmation of what we now know as work-life balance: "I feel the traits that Western society has traditionally attributed to women can be combined with a challenging vocation rather than dominated by...
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Hanna, Julia
- 01 Sep 2003
- News
These Are the Good Old Days
says, attributing the success of the partnership to the fact that Time Inc. did its homework well. “They are a magazine shop just like us. They’re completely committed, and they’re the best in their business.” Expanding across the...
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