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- All HBS Web (215)
- Faculty Publications (57)
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- All HBS Web (215)
- Faculty Publications (57)
- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
to try to improve the livelihood of every member of the company." When you go into a store looking for a stylish, well-made shirt, the designer brands jump out at you-names like Hugo Boss, Tommy Hilfiger, and Ralph Lauren. So do the...
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- 11 Jun 2013
- First Look
First Look: June 11
on location choices. However, industries with a significant presence of multinational enterprises (MNEs) are oligopolistic in nature, which suggests that rivalry among firms plays an important role in firms' dynamic decision-making processes. This paper explores how...
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Carmen Nobel
- Web
Video Clips & Discussion Questions - Creating Emerging Markets
management, incentives, and objectives, as well as the way Bajaj Group has employed both types of leadership across its subsidiaries. Questions for Discussion The clips show that family name was a huge advantage for a brands in South Asia...
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- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
an effort to differentiate by being more locally sourced and thereby fresher, as perceived by consumers, Chipotle was perhaps putting its brand at greater reputational risk.” Companies are increasingly...
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- 01 Dec 2009
- News
Alumni Books
The Differentiated Workforce: Transforming Talent into Strategic Impact by Brian E. Becker, Mark A. Huselid, and Richard W. Beatty (MBA ’81) (Harvard Business Press) Many companies spend too much time and money on low performers while...
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- 19 Jun 2012
- First Look
First Look: June 19
We label these two alternative modes Leviathan as a majority investor and Leviathan as a minority investor, respectively. Next we differentiate between these two modes by describing their key fundamental traits and the conditions that...
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Sean Silverthorne
- 03 Aug 2010
- First Look
First Look: August 3
Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog View Details
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Martha Lagace
- 23 Feb 2010
- First Look
First Look: Feb. 23
and Rakesh Khurana Harvard Business Publishing, 2010 Abstract There is a widespread consensus that innovation is fast becoming the principal source of differentiation and competitive advantage in today's knowledge-intensive economy. But...
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Martha Lagace
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
age of the Web, it competes against everyone. The problem this creates is not one of news quality. Many newspapers can provide that, and papers like the Post continue to do so. Rather, it creates the need to differentiate from others....
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- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
brand over another based on their patients' requests? A recent study, Physicians Report on Patient Encounters Involving Direct to Consumer Advertising, focused on one aspect of pharma DCTA: What do physicians think about all of this? What...
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by Manda Salls
- 01 Mar 2017
- News
Case Study: Moment in the Sun
be leaving money on the table not just in the short term but permanently,” he says. Should Ario stick to hospitality and own the market, or shine its light on new ground? The Answers: If a land grab is expected, then owning a segment or niche with strong attachment...
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Dan Morrell
- 26 Jan 2016
- First Look
January 26, 2016
paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=50433 Harvard Business School Case 515-072 onefinestay Miranda Cresswell, marketing director, and Greg Marsh, founder and CEO of onefinestay, were grappling with branding and...
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Sean Silverthorne
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
greater contact across the value chain and especially with end users builds the company brand and triggers opportunities for innovation. Rationale for thinking long-term. Sustainability is more than a buzzword for vanguard companies, and...
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by Rosabeth Moss Kanter
- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive...
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Sean Silverthorne
- 24 Jan 2012
- First Look
First Look: Jan. 24
We drew on theories of knowledge-intensive firms, communities of practice, and professional service firms to analyze multiple cases of new practice area creation in management consulting firms. Our qualitative analysis identified four critical generative elements:...
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Sean Silverthorne
- 01 Sep 2017
- News
Case Study: Confidence Builder
differentiate the Confi program—most other prevention programs are designed to meet compliance standards, not foster conversation—but the marketplace is dominated by a few big companies. Schools pay about $1 per student each year for such...
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- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,...
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- 02 Aug 2011
- First Look
First Look: August 2
Publication:American Economic Journal: Economic Policy (forthcoming) Abstract We examine the differential response of establishments to the recent global financial crisis with particular emphasis on the role of foreign ownership. Using a...
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Sean Silverthorne
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
misconduct, or recidivism. We extend our analysis to explore the differential treatment of ethnic minorities and find similar patterns of "in-group" tolerance. Our evidence is inconsistent with a simple Bayesian model and...
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Dina Gerdeman
- 15 Feb 2022
- Blog Post
Health is Wealth | The Path to Creating a Venture
levels. Collectively, Rachel and Wallerstofer saw an opportunity to build a precision nutrition brand that was more data driven, science backed, and truly personalized. “We came together on this mission to empower individuals to leverage...
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