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- Faculty Publications (142)
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- All HBS Web (698)
- Faculty Publications (142)
- September–October 2020
- Article
When It's Time to Pivot, What's Your Story?: How to Sell Stakeholders on a New Strategy
By: Rory McDonald and Robert Bremner
To succeed, a new company must rally investors, staff, customers, and the media around a good story. But often that narrative turns out to be wrong, and entrepreneurs realize they need to change direction. How that shift is communicated can have a huge impact on a...
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Keywords:
Entrepreneurship;
Business Model;
Strategy;
Change Management;
Organizational Change and Adaptation;
Communication Strategy;
Business and Stakeholder Relations
McDonald, Rory, and Robert Bremner. "When It's Time to Pivot, What's Your Story?: How to Sell Stakeholders on a New Strategy." Harvard Business Review 98, no. 5 (September–October 2020): 98–105.
- 20 Aug 2015
- Blog Post
AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR
goals, and values related to our lives and careers post business school. One of my ten photos was of a young Swedish DJ named Avicii and his manager Ash Pournouri. For me this photo represented my desire to work with global superstar...
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Keywords:
Entertainment / Media / Sports
- 17 Apr 2007
- First Look
First Look: April 17, 2007
literature. Download the paper: http://www.hbs.edu/research/pdf/07-058.pdf Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout? Authors:Felix Oberholzer-Gee and Joel Waldfogel Abstract Since the dawn of...
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Keywords:
Martha Lagace
- Web
Statista | Baker Library | Bloomberg Center | Harvard Business School
HBS intranet link (alternative to HarvardKey) HBS alumni version available via eBaker. Related Resources Agribusiness Consulting Country & International Entertainment & Media Entrepreneurship Toolkit LGBTQ+...
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- 02 May 2017
- First Look
First Look at New Research: May 2, 2017
showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and public outrage. It had learned years earlier in a prominent case about how fast viral content spreads and...
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Keywords:
Carmen Nobel
- 12 Sep 2023
- Book
Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You
Purpose in the Second Half of Life. The media mogul invited him to be on her podcast; that led to an intense weekend brainstorming session at Winfrey’s home where they hashed out the main idea for the new book: To bring Brooks’ MBA class...
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by Avery Forman
- Web
Managing the Future of Work
5 million career histories, job postings, and salary information relating to workers at Fortune 500 firms. The Index evaluates employers based on hiring, pay, promotion, parity, and culture. The 2023 AOI provides insights on the...
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- 28 Apr 2009
- First Look
First Look: April 28, 2009
workstations, and related support services. Bradley's PSG had played an important role in HP's financial success over the previous three years. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=509010 IBM: The...
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Martha Lagace
- 28 Jun 2011
- First Look
First Look: June 28
using an instrumental variables and a simultaneous equations approach. Finally, we find that the relation is primarily driven by social and environmental performance, rather than corporate governance. Download the paper:...
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Sean Silverthorne
- 17 Feb 2020
- Sharpening Your Skills
How Entrepreneurs Can Find the Right Problem to Solve
discovery to validate a problem but don’t yet have a product, my follow-up question is: “How do you know people or companies will use your product?” Answers are equally discouraging. More often than not, I hear examples of interest tests, such as hits on social View Details
Keywords:
by Julia Austin
- Web
Business, Government & the International Economy - Faculty & Research
views on racial discrimination and increased votes for the Democrats, we estimate precise null effects of protests on public opinion and electoral behavior. Keywords: Attitudes; Social Issues; Voting; Public Opinion; Social Media Citation...
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- 13 Jul 2016
- HBS Case
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers
million. “You have to be more proactive and control the acquisition process, which word-of-mouth does not allow for.” That’s where digital marketing can help, allowing companies to target specific customers through search ads or social View Details
- Web
Named Fellowship Funds - Alumni
and has served on the HBS Alumni Board, the Silk Road Theatre Project, and the Women's Steering Committee for CARE USA. Zaid is managing director and co-head of MDP Telecom's media and technology services team. Before joining MDP, he was...
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- Web
S&P Capital IQ Pro | Baker Library | Bloomberg Center | Harvard Business School
clear your browser cache completely or use an incognito/private browser window. Contact Baker Library if you have continuing issues. Related Resources Capital IQ Trucost Environmental Data Entertainment & View Details
- 30 Jun 2022
- HBS Case
Peloton Changed the Exercise Game. Can the Company Push Through the Pain?
demand, which led to shipment delays, followed by pricing confusion and a series of public relations bungles—just as the pandemic eased and people began returning to gyms. Peloton scrambled by recalling items and dropping prices, amid an...
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- Web
Help - Alumni
through the sponsorship and coordination of HBS Alumni Relations. For more information, e-mail the Alumni Relations Office at alumni@hbs.edu. Giving to HBS When do I need to fulfill my pledge? Donors to HBS, particularly alumni in reunion...
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- 11 Dec 2023
- Research & Ideas
Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits
Rules about acceptable and unacceptable jobs also developed. Journalists grew to view jobs at newspapers and TV stations and other traditional media as within the field’s core mission, or as “pure” in the academic parlance, while looking...
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by Scott Van Voorhis
- Web
Bloomberg.com | Baker Library | Bloomberg Center | Harvard Business School
Current Harvard Affiliates: Create an account using your Harvard University email. After creating an account, users can install and utilize the Bloomberg.com mobile app. Note: Does not include Bloomberg Anywhere terminal access. Review the Bloomberg terminal page for...
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- Web
Entrepreneurship - Faculty & Research
active VC monitoring and VC reputation are related to stronger effects. Overall, our findings emphasize the role of investors in media coverage decisions of private firms. Keywords: Venture Capital;...
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- 2012
- Other Unpublished Work
Strategic responses to collective activism in the U.S. biomass sector
By: Shon R. Hiatt
Almost all companies face constraints and pressure from collective activists. Using tactics such as protests, boycotts, and lobbying, social movement organizations and collective actors can draw significant media attention to issues facing industries and organizations,...
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