Filter Results
:
(183)
Show Results For
-
All HBS Web
(354)
- News (125)
- Research (183)
- Events (2)
- Multimedia (6)
- Faculty Publications (61)
Show Results For
-
All HBS Web
(354)
- News (125)
- Research (183)
- Events (2)
- Multimedia (6)
- Faculty Publications (61)
Sort by
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
hard selling—and a great way to do that is to spend a little brand equity on playfulness to spark conversations. The Rules Of Play Marketing—in the form of the mish-mosh of online posting, uploading, commenting, and sharing on YouTube,...
View Details
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
advice to businesses using affiliate marketing programs. His new working paper, written with Wesley Brandi, is titled Information and Incentives in Online Affiliate Marketing. The paper offers ways to help companies make better choices...
View Details
- 25 Oct 2016
- First Look
October 25, 2016
growing component of many firms' retailing strategies, particularly in the fashion industry. Outlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be...
View Details
Keywords:
Sean Silverthorne
- 19 Oct 2009
- Research & Ideas
Why Are Web Sites So Confusing?
the most popular items (e.g., bread, milk) in the furthest possible place from the entrance; that shopping malls seem designed to make sure you get lost at every single visit; and that popular magazines drown the content they carry in a...
View Details
Keywords:
by Andrei Hagiu & Bruno Jullien
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
publishing) are likely to reshape the structure of demand for executive development. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=51662 The Impact of Increasing Search Frictions on Online View Details
Keywords:
Dina Gerdeman
- 25 Mar 2014
- First Look
First Look: March 25
process that has led to many successful product launches, but are there areas of customer need that are undervalued by the traditional process? A novel online customer analysis approach suggests untapped opportunities for innovation, but...
View Details
Keywords:
Sean Silverthorne
- 18 Sep 2007
- First Look
First Look: September 18, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808045 Retail Shopping in 2007: The Net versus the Mall Harvard Business School Note 707-566 Provides an overview of the retail sector within the United States as View Details
Keywords:
Martha Lagace
- 01 Apr 2008
- First Look
First Look: April 1, 2008
behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their online grocer with the purchases...
View Details
Keywords:
Martha Lagace
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
afford to spend your social capital," Keinan says. "You're saying, 'I'm so autonomous and successful that I can afford to dress in a nonconforming way.'" In one study, the researchers asked two groups of participants—luxury shop...
View Details
- 19 Feb 2013
- First Look
First Look: Feb. 19
the last decade, a variety of novel patent intermediaries have emerged. We discuss how several online platforms have started services for buying and selling patents but have failed to gain meaningful traction. And new intermediaries that...
View Details
Keywords:
Sean Silverthorne
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
one-stop shopping of traditional retailers—rather than say, spending the extra time showrooming for a television or booking a Zipcar. On the whole, however, there is a clear trend towards more and more decoupling as innovative companies...
View Details
Keywords:
by Michael Blanding
- 10 Oct 2007
- First Look
First Look: First Look: October 10
announcement, served as a credible commitment to the government's privatization agenda. Download the paper from SSRN ($5): http://papers.nber.org/papers/w13427 Mental Accounting and Small Windfalls: Evidence from an Online Grocer...
View Details
Keywords:
Martha Lagace
- 19 May 2011
- Research & Ideas
Empathy: The Brand Equity of Retail
difference between a customer's decision to shop in a store rather than online. This is a key issue at a time when many potential customers will walk into a store, use their smartphone to snap a photo of a product they like, then return...
View Details
- 14 Jan 2014
- First Look
First Look: January 14
physical assets (such as health records); combining data within and across industries (to, say, coordinate supply chains); trading data (as mobile providers do with information on users' whereabouts); and codifying best-in-class capabilities (such as View Details
Keywords:
Sean Silverthorne
- 25 Sep 2018
- First Look
New Research and Ideas, September 25, 2018
find that changes in the local business landscape is a leading indicator of housing price changes and that the entry of Starbucks (and coffee shops more generally) into a neighborhood predicts gentrification. Each additional Starbucks...
View Details
Keywords:
Dina Gerdeman
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
receive lower prices in return but also because, in some cases,firms provide better service. A: There are many examples of how firms exploit consumer personal information to improve online services. Retailers and travel agencies, for...
View Details
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social...
View Details
- 17 May 2016
- First Look
May 17, 2016
than 10 months of cash on hand, Tom Leung, the founder and CEO of Yabbly, must decide where to focus his resources. His startup, a question-and-answer application for shopping decisions, had benefited from a strong showing at the SXSW...
View Details
Keywords:
Sean Silverthorne
- 28 Jul 2016
- Op-Ed
Where is TripAdvisor for Doctors?
TripAdvisor demonstrates the reach and power of recommendation services for consumers: it has become the world’s largest travel site with 340 million unique monthly visitors and 350 million reviews online covering 6.5 million hotels,...
View Details
- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
installations. Q: What are you working on next? A: These days, online shoppers face deceptive offers that promise discounts ("$10 off your next order") while they attempt to check out at ordinary retail Web sites. Because an...
View Details