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- All HBS Web (229)
- Faculty Publications (91)
- 01 Apr 2002
- News
Dot Vertigo
organizations, Nolan says, technology has so thoroughly penetrated every aspect of the business that its activities, strategies, and functions have become transparent, thereby circumventing any possibility of the disorienting dot vertigo...
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- 01 Dec 2000
- News
In War-Torn Liberia, Student Gains a Wealth of Experience
receiving illegally mined diamonds in exchange. RUF rebels took U.N. peacekeepers hostage in Sierra Leone, and the United States threatened to impose sanctions over Taylor's relationship with the RUF. Meanwhile, Liberia's northern border was View Details
- Web
Unconventional Energy - U.S. Competitiveness
the only feasible, cost-effective way for the U.S. to substantially reduce greenhouse gas emissions through 2030 while enabling the penetration of renewables. The report outlines 11 action steps—involving all stakeholders—that offer a...
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- 01 Mar 2014
- News
Cutting Edge
than when he took over, those outlets are mostly regional players. He looks for the company to penetrate major, nationwide retailers this year on the strength of a national marketing effort, a broader innovation agenda, and Smith...
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- 01 Dec 2013
- News
To Market, to Market
following technologies: Miniproteins that can penetrate cells and act on targets that were previously considered "undruggable." The application of unique genetic and biochemical methods to develop new antibiotics targeting the outer...
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- 15 May 2012
- First Look
First Look: May 15
penetration of smartphone devices was high and the economy was developed or in markets where the use of mobile devices was taking off but the economy was still developing. The other critical decision was whether to continue to invest in...
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Carmen Nobel
- 23 Jul 2021
- Blog Post
Trends in Consumer Products
ahead of the previous year! During the pandemic, 5.7 million new homes bought the Betty Crocker brand, which was the highest penetration growth across all General Mills brands. That kind of consumer demand required radical action. We...
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- 14 Jul 2021
- News
The First Five Years: Nicolas Manes (MBA 2020)
the pandemic impact you and your work? “The pandemic actually helped us, because it raised awareness about the importance of social and environmental responsibility. Also, customers became more prone to online purchasing and technology View Details
- 22 Feb 2022
- News
Vision: Learning Curve
children and parents alike. “Our interests really aligned on early childhood education,” Mahajan says. Recognizing that more than 50 percent of Indians have smartphones—and that mobile internet penetration is high, even among low-income...
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- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
demands of city officials, cable operators encountered higher than expected construction costs as they entered urban markets. It proved difficult to lay cable under busy city streets while avoiding disruption to existing power, phone, water and sewer lines. 18 View Details
- 01 Jun 2022
- News
Vision: Into the Breach
Cyberattacks are surging: Accenture reports that cyber intrusions jumped by 125 percent, globally, in the first half of 2021 over the same period in 2020. And while all those data breaches and ransomware attacks have meant major headaches for companies and their...
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Alexander Gelfand
- 01 Sep 2015
- News
Case Study: Golden Ticket
2013–2014. I would attempt to get 40–50 percent market penetration before someone else gets the idea. That’s 500–600 customers. Then start selling the ancillary services. You have a geographic advantage in California, and there are lots...
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- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
sales depend on two things: the launch of new, higher-priced, higher-featured, often customized products that persuade consumers to trade in their existing appliances before they break down (think cellphones), as well as household View Details
- 26 Feb 2001
- Research & Ideas
David, Goliath, and Disruption
As elegantly described by HBS professor Clayton M. Christensen in his 1997 bestseller, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, so-called disruptive technologies are upstart innovations that manage to View Details
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by Martha Lagace
- 01 Jun 2012
- News
Think Locally, Act Globally
mobile services in Delhi and in time became India’s largest telecom company. Then, looking overseas for new markets, Mittal decided on Africa, where mobile penetration is still only about 40 percent, and 60 percent of the continent’s 1...
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- 01 Apr 1997
- News
Manager's Notebook
is no longer an issue, they base their choice on price." In the mainframe disk-drive industry, for example, smaller drives were slow to penetrate the market because the larger ones were good enough. Eight-inch drives eventually edged out...
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Judith Ross
- 01 Nov 2010
- Research & Ideas
How IT Shapes Top-Down and Bottom-Up Decision Making
instance, and the fact that telecom industry regulations vary from country to country, which means networking prices vary, too.) The findings were consistently parallel with the hypotheses: An increase in the penetration of ERP systems...
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by Carmen Nobel
- 20 Jan 2015
- News
Patient Medical Records, Pocket-sized
Burlington, Vermont. “It is a simple, inexpensive, and straightforward solution to a complex problem.” Despite the fact that MedKaz is being used by patients, Bushkin’s biggest challenge is penetrating medical bureaucracy. Hospitals are...
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- 01 Oct 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
which, along with other tech companies, is using its scale to drive impact by setting ambitious energy and sustainability goals aimed at increasing renewable energy penetration and decarbonizing the energy system. As a Program Manager on...
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Energy / Cleantech
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
Nonetheless, the emerging evidence suggests that both the virtuous mice and the wealthy elephants are well on their way to attaining their respective goals. Scaling is occurring, thereby enabling the social entrepreneurs to achieve greater impact. Market View Details