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All HBS Web
(634)
- People (2)
- News (208)
- Research (318)
- Multimedia (1)
- Faculty Publications (58)
- Profile
Thomaz Galvao
want to close this gap by creating an online marketplace to match employers with employees we will train in technology and soft skills.” In order to get there, Thomaz says, “We want to build our brand so that our students are seen as...
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- Web
Finance - Faculty & Research
particular focus were a series of transactions that took place during 2013 and 2014 to sell assets from one subsidiary to another and to eliminate a valuable parent guarantee that had been granted to CEOC creditors. This case provides a...
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- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could...
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- Web
HBS - The year in Review
plays in addressing the world’s most complex challenges and opportunities. Reimagining management education for the 21st century across all of the School’s educational programs. Students Arrive Approximately 8,200 applicants sought a View Details
- 19 Dec 2023
- Research & Ideas
15 Podcast Episodes That Grabbed Listeners in 2023
an Impact Great business leaders are problem solvers. That’s what sparked Susan Tynan to found Framebridge, a custom framing company. When Tynan couldn’t find a reasonably priced place to frame her beloved posters, she launched a...
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by Danielle Kost
- 19 Apr 2010
- Research & Ideas
The History of Beauty
cherished brands of perfume to feminist denunciations of the industry as demeaning to women, there were few studies that treated beauty seriously, as a business. So I saw both a challenge and an opportunity to research the story of how...
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- Web
Mintel Reports | Baker Library | Bloomberg Center | Harvard Business School
× Please sign in You need to log in to use the bookmarking feature. Sign In Baker Library | Bloomberg Center Search Find Services Ask Browse Databases Collections & Archives Guides Exhibits Find Books, Articles & More More Places HOLLIS...
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- Web
Passport | Baker Library | Bloomberg Center | Harvard Business School
× Please sign in You need to log in to use the bookmarking feature. Sign In Baker Library | Bloomberg Center Search Find Services Ask Browse Databases Collections & Archives Guides Exhibits Find Books, Articles & More More Places HOLLIS...
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- 05 Feb 2013
- First Look
First Look: Feb. 5
firm's decision to emphasize a particular strategic orientation can depend on its competitors' orientation choices. Based on two studies of customer, technology, and production orientations, we show that the emphasis a firm places on a...
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Sean Silverthorne
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
no-barrier-to-entry open mic night. Message delivery. Brands and other organizations hire influencers to use the platform to distribute a message, particularly on fashion, cosmetics, and food. To them, it is just another form of paid...
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by John Deighton and Leora Kornfeld
- 24 May 2021
- Op-Ed
Can Fabric Waste Become Fashion’s Resource?
COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of...
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- 13 Dec 2019
- Blog Post
All Is Well in Texas: How Julia Cheek Founded Her At-Home Lab Testing Startup, EverlyWell
HBS founded companies including Gilt Group and Birchbox. Julia had gone to Vanderbilt, where she majored in Economics and Psychology. When she started at HBS, she thought she would pursue a traditional corporate path, perhaps in brand...
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- 04 Apr 2023
- Book
Two Centuries of Business Leaders Who Took a Stand on Social Issues
While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones...
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- February 2021 (Revised March 2022)
- Case
TikTok in 2020: Super App or Supernova?
By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors...
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Keywords:
Business Model;
Business Startups;
Business Organization;
Change Management;
Disruption;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Health Pandemics;
Innovation Strategy;
Growth and Development Strategy;
Growth Management;
Brands and Branding;
Marketing Strategy;
Marketing Channels;
Network Effects;
Digital Platforms;
Product Design;
Product Development;
Partners and Partnerships;
Opportunities;
Social Issues;
Mobile and Wireless Technology;
Internet and the Web;
Value Creation;
United States;
China
Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova?" Harvard Business School Case 821-087, February 2021. (Revised March 2022.)
- 01 Dec 2023
- News
A More Accommodating Approach
schedule. In previous years, two of GMP’s four modules were self-paced and asynchronous, and two took place on the HBS campus. During the pandemic, however, the on-campus modules were replaced with sessions that used the innovative HBS...
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Jennifer Gillespie
- 01 Oct 2001
- Research & Ideas
How To Make Restructuring Work for Your Company
problems—although nothing approaching a crisis—a small group of senior managers decided to investigate. This effort, which took place off-site and lasted several weeks, uncovered a serious flaw in the strategy itself, setting the stage...
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by Stuart C. Gilson
- 12 Feb 2013
- First Look
First Look: Feb. 12
the costs and benefits of land placed under different uses. Policy scenarios then determine the amount of land under each land use and the implications for costs, benefits, and carbon emissions. A "low-carbon development...
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Sean Silverthorne
- 10 Jan 2012
- First Look
First Look: January 10
case:http://cb.hbsp.harvard.edu/cb/product/512026-PDF-ENG Branding Yoga Rohit Deshpandé, Kerry Herman, and Annelena LobbHarvard Business School Case 512-025 Yoga, an ancient discipline, has become popular worldwide. The marketing of yoga...
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Sean Silverthorne
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
Industries, which focuses entirely on the media and entertainment sector, and which includes sessions on basketball star LeBron James, online video aggregator Hulu, the NFL, and the Metropolitan Opera, among other cases. The first part of the new case, dubbed Lady...
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- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
industries that traditionally invested heavily in salesmen—insurance, automobiles, office machines, branded foods, and pharmaceuticals—did so because they believed salesmen were effective and persuasive in creating demand. American...
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by Laura Linard