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All HBS Web
(668)
- News (173)
- Research (170)
- Multimedia (3)
- Faculty Publications (85)
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- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
problems in doing research about ex-post frauds. We never know how many people did the exact same thing but because other circumstances worked out for them, it never came out. Q: You analyzed print press, but would you have different...
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- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
process analysis—a concept we taught in Production and Operations Management—in a setting that didn't involve steel mills, printed circuit boards, or sorting cranberries. Students got to see the design of a system, linked together in a...
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by Garry Emmons
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
Beset by changes on several fronts, the media industry, traditionally comprising the familiar print and broadcast channels of mass communication, has been undergoing a major transformation in recent years, change that appears certain to...
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- 11 Dec 2012
- First Look
First Look: Dec. 11
case:http://hbr.org/search/712415-PDF-ENG Monocle Soltes, Eugene, and Sara HessHarvard Business School Case 113-024 Monocle, a magazine on global affairs, culture, and business, was founded by Tyler Brûlé to counter a perceived deterioration in the quality of View Details
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Sean Silverthorne
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
printing dollars, it's minting quarters. It's very, very problematic. Walmart has a new strategy that uses smaller stores, supercenters, and their warehouses in an ecosystem that includes ecommerce, but it's going to be a lot of work for...
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- 16 Jul 2014
- HBS Case
Marketing Obamacare
variety of ways to reach each group, including billboards, print advertisements, radio, TV, online, and social media, tailoring the message to the medium. For the "cautious optimist" group, which included a number of Latinos,...
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- 07 Jun 2011
- First Look
First Look: June 7
formula for estimating the lifetime value of each piece of content. As the business models of print and broadcast media declined, Demand had figured out how to leverage digital and social media tools to bring down the costs of creating...
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Sean Silverthorne
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
value for an ad insert is dramatically higher because the paper can't be ordered until a few days before the print run, while cover stock can be ordered four to eight weeks in advance. As a result, the POB for ad inserts carries a fully...
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- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
philanthropic arm (Chaudhary Foundation) works with stakeholders and develops a blue print for short- and long-term relief measures. The management needs to address several questions as they navigate the foundation's course. What element...
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by Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
listed a pair of women's sandals on Flipkart's website at 799 Indian rupees ( ) and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap....
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Sean Silverthorne
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
store's charge-account customers received a small, white printed card with gold lettering that read: "Saks Fifth Avenue is proud to present the Estée Lauder line of cosmetics: now available at our cosmetics department."...
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- 01 Mar 2004
- Lessons from the Classroom
Mission to Mars: It Really Is Rocket Science
"derivative" projects that use existing (and proven) designs to deliver new science experiments to the surface. Of course, the cultural change required to do this would be significant. Building spacecraft to print is cheap, but...
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by Sean Silverthorne
- 21 Apr 2009
- First Look
First Look: April 21, 2009
Telecom) must decide if launching Read&Go, an electronic newsstand built around an e-paper reader, would be successful. The case describes (1) Orange's strategy; (2) the company's new product development process; (3) e-paper technology, which simulates the...
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Martha Lagace
- 29 Jan 2013
- First Look
First Look: Jan. 29
breakers such as the iPhone, Hulu, or Netflix. To this end, it offers a short tour of the changing print media landscape and reviews major upheavals in its business models. The Bonnier case illustrates how to engage in and manage a...
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Sean Silverthorne
- 14 Mar 2017
- First Look
First Look at New Research, March 14
in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer...
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Sean Silverthorne
- 07 Nov 2011
- Research & Ideas
The Forgotten Book that Helped Shape the Modern Economy
led to economic development and were therefore emulated in other nations at the time. The idea for it probably came from my love of old books, which allowed me to see quite starkly the discrepancy between past and present fame in the discipline of economics. The most...
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by Sean Silverthorne
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
Founded in 1997 to revolutionize the mundane printing business with new display technology, the company had its eye on multibillion-dollar markets like electronic newspapers. But to realize that vision, its scientists had to get into...
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by John S. Rosenberg
- 29 May 2007
- First Look
First Look: May 29, 2007
legend in the newspaper community. The case describes the evolution of Schibsted's strategy from print media towards electronic media starting in 1995, including their choices around the internal structuring of new ventures. In September...
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Martha Lagace
- 09 Jan 2006
- Research & Ideas
What Really Drives Your Strategy?
linked to existing customer preferences. But the challenge is not confined to formal budgeting meetings. Operating managers often constrain strategy adaptation in ways that are very powerful. We have seen this in the response of print...
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by Martha Lagace
- 01 Mar 2018
- What Do You Think?
Two Decades Later, is the 'New Economy' Finally Here?
core (“the dominant organizations, institutions, groups, and processes of the pre-Internet era,” that, for example, produced our printed encyclopedias) to the crowd (“new participants and practices enabled by the net and its attendant...
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by James Heskett