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Show Results For
-
All HBS Web
(8,621)
- People (21)
- News (1,715)
- Research (5,481)
- Events (53)
- Multimedia (73)
- Faculty Publications (3,797)
- 31 Aug 2021
- Book
Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate
supplies in the 1980s. "As the rise and fall of De Beers exemplifies, while a diamond may be forever, power is not." But in recent years, competition from other diamond sellers has increased, providing customers with many more...
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by Jay Fitzgerald
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
stable demand and pricing for both restaurants and the supply chain. Voices of hope The restaurant industry has been long marked by creativity View Details
- 09 Mar 2003
- Research & Ideas
Education, Technology, and Business: What’s the Catch?
change" in accountability and the huge business need to offer services and programs to help teachers stay on top. Parents will also become more involved as consumers, he added, creating a push for...
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- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
estimates of real consumption across countries without the need for consumer price index extrapolations. We discuss advantages and limitations associated with the use of online prices for PPPs, including...
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Dina Gerdeman
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points”...
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by Sean Silverthorne
- 11 Sep 2014
- Working Paper Summaries
Chief Sustainability Officers: Who Are They and What Do They Do?
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by Kathleen Miller & George Serafeim
- 2015
- Working Paper
Online Word of Mouth and Product Review Disagreement
By: Frank Nagle and Christoph Riedl
Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical...
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Keywords:
Online Word Of Mouth;
Online Communities;
Viral Marketing;
Online Product Reviews;
Quality;
Internet and the Web;
Consumer Behavior;
Marketing Reference Programs;
Social and Collaborative Networks;
Digital Marketing;
Analytics and Data Science
Nagle, Frank, and Christoph Riedl. "Online Word of Mouth and Product Review Disagreement." Harvard Business School Working Paper, No. 13-091, May 2013. (Revised May 2015, selected for AOM Best Paper Proceedings.)
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
for firms from industrialized economies and negative effects for firms in other emerging economies, which are less export-intensive and more import-intensive. Motivated by these facts, we build a dynamic...
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Dina Gerdeman
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
visit the nation and share their experiences with their followers, pushing authentic messages to key consumer groups, such as affluent parents. Establishing street CRED Switzerland, Germany, View Details
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
joining Teach for America or law school, and then ultimately management consulting after college graduation. In consulting, Leahy had her first exposure to the retail industry, working primarily with clients in the retail banking View Details
- 01 Jun 2022
- News
June 2022 Alumni and Faculty Books
Edited by Margie Kelley Alumni Books Winslow Homer: American Passage By William R. Cross (MBA 1986) Farrar, Straus and Giroux In 1860, at the age of 24, Winslow Homer (1836–1910) sold Harper’s Weekly two dozen wood engravings, carved into...
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- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
collaborative, and characterized by public and private partnerships. Those who are responding to society's needs are succeeding; those who are not are losing out. The food system's greatest growth area is...
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Dina Gerdeman
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
find that increases in demand for entrepreneurial capital—as proxied for by patenting, IPOs, and stock market valuations—led to a higher likelihood of the introduction of second-tier exchanges. We find no...
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Dina Gerdeman
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
Governmental, academic, and cultural differences are hurting Europe's chances of creating more competitive pharmaceutical and biotech industries—and not much hope is on the horizon, according to a panel of...
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- 31 Oct 2017
- First Look
New Research and Ideas, October 31, 2017
heterogeneity in consumer sophistication could explain the prevalence and persistence of misconduct at such firms. Misconduct is concentrated at firms with retail customers and...
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by Sean Silverthorne
- March 2021
- Article
Active Choice, Implicit Defaults, and the Incentive to Choose
By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
Home-delivered prescriptions have no delivery charge and lower copayments than prescriptions picked up at a pharmacy. Nevertheless, when home delivery is offered on an opt-in basis, the take-up rate is only 6%. We study a program that makes active choice of either home...
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Keywords:
Active Choice;
Defaults;
Implicit Defaults;
Incentives;
Consumer Behavior;
Decision Choices and Conditions;
Motivation and Incentives
Beshears, John, James J. Choi, David Laibson, and Brigitte C. Madrian. "Active Choice, Implicit Defaults, and the Incentive to Choose." Organizational Behavior and Human Decision Processes 163 (March 2021): 6–16.
- 26 Feb 2019
- First Look
New Research and Ideas, February 26, 2019
intake linked to commercial products. Media (including social media) coverage about the safety and cost of many consumer goods, both medical (drugs, devices) and nonmedical,...
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Dina Gerdeman
- 2015
- Working Paper
Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud
By: Michael Luca and Georgios Zervas
Consumer reviews are now part of everyday decision-making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit...
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Keywords:
Information;
Competition;
Internet and the Web;
Ethics;
Reputation;
Social and Collaborative Networks;
Food and Beverage Industry;
Food and Beverage Industry
Luca, Michael, and Georgios Zervas. "Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud." Working Paper. (May 2015. Revise and resubmit, Management Science.)
- 23 Apr 2019
- First Look
New Research and Ideas, April 23, 2019
LGBTQ rights and race relations. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies View Details
Keywords:
Dina Gerdeman
- April 2011
- Supplement
Designs by Kate: The Power of Direct Sales, Faculty Spreadsheet (Brief Case)
By: John A. Deighton and Sarah Abbott