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All HBS Web
(2,504)
- News (486)
- Research (1,690)
- Events (9)
- Multimedia (2)
- Faculty Publications (764)
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
safe.” If companies do provide a notice, however, they must abide by it. For that reason, companies often make them as broad and sweeping as possible—perhaps triggering customers to worry about what the company might do with their data....
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- 01 Sep 2011
- News
Coming Full Circle
Image by John Weber Related Links Featured research: "Think Customers Hate Waiting? Not so Fast..." Read Director John Korn's blog Did you know? HBS alumni include... As an assistant professor at Columbia Business School, Modupe Akinola...
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- 13 Jan 2009
- First Look
First Look: January 13, 2009
hundred customers with more casual relationships with an organization. A series of case studies is presented to illustrate ways in which organizations measure, create, sustain, and build ownership behaviors...
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Martha Lagace
- 01 Dec 2022
- News
December 2022 Alumni and Faculty Books and Podcasts
crooks, all fueled by greed, stupidity, and a keen desire to look the other way. And even when they were looking in the right direction, all of these people and entities saw nothing. Gina was the Penn and Teller of misdirection, acting with caring View Details
- 10 Apr 2014
- Blog Post
HBS FIELD 2 - A good sneak-peek into consulting
next steps. It felt great to have such impact, helping in the understanding of customer behaviors that the company didn’t know before, and setting it more prepared for improved financials with our project....
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Consulting
- 01 Sep 2018
- News
Case Study: A Good Fit
gym, for example—and sustaining it over time, says Sean Eldridge (MBA 2009). He and his cofounders at Gain Life, an early-stage startup based at the Harvard Launch Lab, have an app for that. By combining behavioral science and marketing...
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Jen McFarland Flint
- 15 Oct 2001
- Research & Ideas
Rethinking E-Leadership
Companies should "always try new things," he emphasizes. "But we have learned to focus on and apply this innovation to our current customers." Updated advice: Make sure that a sizable percentage of your current View Details
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by Melissa Raffoni
- 17 Nov 2016
- News
Rent the Runway Sets Up Shop at Neiman Marcus
average Rent the Runway customer is 29 years old—more than two decades younger than the average Neiman Marcus shopper, who is 51, the companies say. Neiman Marcus executives are also looking forward to collecting shopping data to study...
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- 01 Mar 2017
- News
Lego Stays on Script
marketing, Michael Moynihan (MBA 1993), has been with the company since 1996, long enough to remember its missteps in attempting to broaden Lego’s customer base by expanding into product categories such as action figures, arts and crafts,...
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Julia Hanna
- 04 May 2017
- News
Going the Distance
where he worked 13 years for Cisco Systems during its meteoric rise. His passion for engaging with customers led him to run a global support organization for Cisco’s biggest customers. While at Cisco, the company sent him to HBS’s...
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Jill Radsken
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
provider—a comparatively costless and therefore puzzlingly rare decision that could supply redundancy and resilience in the event of an attack or service outage affecting one provider. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=53830 The...
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Sean Silverthorne
- 01 Sep 2017
- News
Alumni on the Best Business Advice They’ve Ever Received
“Never forget that your employees are ultimately going to make or break the business you’re in. A lot of the time what happens is people think, oh, let’s put the customers first and let’s make sure that the View Details
- 24 Jun 2014
- First Look
First Look: June 24
terms that require prepayment. During the recent crisis, the exporter was more likely to demand cash in advance terms when transacting with new customers, and customers that traded on cash in advance and letter of credit terms prior to...
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Sean Silverthorne
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
consider other options in China. "I have no regrets," he adds, "because I learned so much from that experience." Now working in strategic planning for Philip Morris International's China operations, Klump is part of a...
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by Garry Emmons
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
decision-making process—color, feel, and fit—are difficult, if not impossible, to communicate "virtually." Moreover, unlike books, music, and consumer electronics, the difficulty in describing the product cannot be offset easily with View Details
- 01 Mar 2009
- News
Faculty Research Online
Michael Norton explores the common occurrence of “conversational blindness.” See http://hbswk.hbs.edu/item/6066.html. Thinking Twice about Supply-Chain Layoffs Cutting the wrong employees can be counterproductive for retailers, new research from Assistant Professor...
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- 04 Jun 2001
- Research & Ideas
Why dot.coms Will Rise Again
McFarlan said, "There is no application gap at all. What is going on in Beijing, Shanghai, and Hong Kong is at the same rate of speed as what has been going on in Silicon Valley and Boston." In all of this, there's a hair's breadth difference between a...
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by Martha Lagace
- November 2001
- Case
Gold Kist Inc.
By: Ray A. Goldberg and Stephanie Oestreich
An oversupply of poultry causes a major decrease in margins for the company and the industry. How does the only cooperative in the industry respond to short-term and long-term economic pressures?
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- 01 Sep 2009
- News
E Ink’s Wild Ride
fundamental behavior — how they read. Eager to earn its first revenues, E Ink searched to find a customer that could use an early form of the technology. In 1999, JCPenney placed an order for four displays...
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- 01 Sep 2011
- News
Capitalism’s False Mantra
rather than managing the business itself, the world of reality. To “fix the game,” five steps are necessary: put customers at the center of everything that firms do, eliminate stock-based executive compensation, rethink the role of...
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