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- News (2,806)
- Research (3,681)
- Events (16)
- Multimedia (615)
- Faculty Publications (3,049)
Show Results For
-
All HBS Web
(12,465)
- People (54)
- News (2,806)
- Research (3,681)
- Events (16)
- Multimedia (615)
- Faculty Publications (3,049)
- 1999
- Article
Effects of Instructional Style on Problem-Solving Creativity
By: A. M. Ruscio and T. M. Amabile
This study sought to determine the impact of 2 differing instructional approaches on creative problem-solving performance. Eighty-two college students completed a novel structure-building task after receiving algorithmic instruction (providing a rote, step-by-step...
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Ruscio, A. M., and T. M. Amabile. "Effects of Instructional Style on Problem-Solving Creativity." Creativity Research Journal 12, no. 4 (1999): 251–266.
- September 2020 (Revised July 2022)
- Exercise
Artea (B): Including Customer-Level Demographic Data
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...
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Keywords:
Targeting;
Algorithmic Bias;
Race;
Gender;
Marketing;
Diversity;
Customer Relationship Management;
Demographics;
Prejudice and Bias;
Retail Industry;
Apparel and Accessories Industry;
Technology Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Artea (B): Including Customer-Level Demographic Data." Harvard Business School Exercise 521-022, September 2020. (Revised July 2022.)
- 18 Oct 2023
- Blog Post
HBS Career Journeys | Matt Hartsog
HBS Career & Professional Development sat down with students to talk about their career journeys. Matt Hartsog’s (MS/MBA 2023) passion for entrepreneurship led him on a journey of self-discovery to figure out where he truly wanted to take...
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- 08 Jun 2011
- Lessons from the Classroom
Twenty-first Century Skill: Trading Carbon Credits
Cap and trade has become an increasingly popular mechanism used by governments to induce green behavior among corporate polluters, with news emerging almost daily. Just recently New Jersey Governor Chris Christie withdrew his state from the Regional Greenhouse Gas...
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- Career Coach
Sarah Hoffner
Sarah wants to help students understand the various options for careers in healthcare, including finance/investing, consulting, pharma/biotech, managed care, and other healthcare start-ups. She can also advise on how to best position your...
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- May 2009 (Revised January 2011)
- Case
HubSpot: Inbound Marketing and Web 2.0
By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial...
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Keywords:
Customer Relationship Management;
Entrepreneurship;
Price;
Growth and Development Strategy;
Marketing Communications;
Social and Collaborative Networks;
Segmentation;
Web
Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
- 04 Feb 2022
- News
2021 RISE Fellows Profiles
- 13 May 2013
- Blog Post
The 2013-2014 MBA Recruiting Report is Now Available
We’re excited to share our latest recruiting report! Gain insights into the diverse career and internship choices made by the Harvard Business School Classes of 2013 and 2014 in the School’s first ever virtual recruiting report. Discover exclusive View Details
- September 2017 (Revised January 2018)
- Case
Innovation at Parker Hotels
By: Srikant M. Datar and Caitlin Bowler
In this case students explore challenges changing demographics and preference pose to global hotel brands. Students then use human-centered design tools to generate concepts hoteliers might embrace to win over Millennials who tend to seek out local over global options.
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- 01 Oct 2019
- Video
Diverse Perspectives at HBS
- 13 Oct 2021
- Video
HBS Founder Path
- March 2020
- Case
Cafe Kenya
By: Lynda M. Applegate and James T. Kindley
This case describes Café Kenya (CK), a Kenyan-based chain of casual quick-food restaurants. The chain was started in 2011 in Nairobi by Nekesa Kuria. Kuria started Café Kenya and grew it by reinvesting profits into company stores and through franchising. She also...
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Applegate, Lynda M., and James T. Kindley. "Cafe Kenya." Harvard Business School Brief Case 920-551, March 2020.
- June 2015
- Case
Ethiopia: An Emerging Market Opportunity?
By: John A. Quelch and Sunru Yong
This case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo,...
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Quelch, John A., and Sunru Yong. "Ethiopia: An Emerging Market Opportunity?" Harvard Business School Brief Case 915-501, June 2015.
- Web
Academic Experience - MBA
Academic Experience We challenge you to think differently. Curriculum Through the rich case- and experience-based curriculum at Harvard Business School, students build deep general management and leadership skills, setting the foundation...
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- 02 Nov 2023
- Blog Post
HBS Career Journeys | Maggie Yang
HBS Career & Professional Development sat down with students to talk about their career journeys. Maggie Yang (MBA 2023) discusses the importance of deliberation and perspective in considering a career pivot.
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- February 2011
- Case
Stanley Black & Decker, Inc.
This case allows instructors to explore shareholder value creation and transfer opportunities in merger and acquisition transactions. It also invites an examination of corporate governance issues surrounding CEO compensation. This case is quite brief (a total of 4...
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Keywords:
Mergers and Acquisitions;
Corporate Governance;
Executive Compensation;
Business and Shareholder Relations;
Value Creation
Fruhan, William E. "Stanley Black & Decker, Inc." Harvard Business School Case 211-067, February 2011.
- 23 Oct 2023
- Blog Post
HBS Career Journeys | John Guzek
HBS Career & Professional Development sat down with students to talk about their career journeys. John Guzek (MBA 2023) recounts the origins of his desire to combine social enterprise with entrepreneurship, and how his career coach...
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- 09 Dec 2020
- Video
College Programs Series: The Value of an MBA for STEM Majors
- March 2007 (Revised August 2009)
- Case
Grupo Bimbo
By: Jordan I. Siegel
In 2007 Grupo Bimbo, a leading global player in the baking industry, expands into China while at the same time undertaking initiatives to make its U.S. and South American operations more profitable. Allows students to analyze the company's entire global strategy....
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Keywords:
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Multinational Firms and Management;
Organizational Change and Adaptation;
Business and Government Relations;
Food and Beverage Industry;
China;
Mexico;
United States;
South America
Siegel, Jordan I. "Grupo Bimbo." Harvard Business School Case 707-521, March 2007. (Revised August 2009.)
- 22 Mar 2024
- Blog Post
Driving Impact in Emerging Markets with HBS Alum Nneka Chime (MBA 2015)
Nneka Chime’s (MBA 2015) career path offers an alternative road map for HBS students and alumni seeking to make a difference in the world. While seeking, she aligned her professional choices with a larger mission rather than following a...
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